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TRB Intercity Passenger Rail Committee Workshop Designing an Integrated Public Transportation Service Offering Oakland, 15 th of November 2016 optimizing railways SMA Rail Consulting + IT, Corp. 2677 N. Main St., Suite 825 Santa Ana, CA 92705


  1. TRB Intercity Passenger Rail Committee Workshop Designing an Integrated Public Transportation Service Offering Oakland, 15 th of November 2016 optimizing railways SMA Rail Consulting + IT, Corp. 2677 N. Main St., Suite 825 Santa Ana, CA 92705 United States of America

  2. Public Transportation Service Offering 2 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  3. The Product Regional Intercity Bus Intercity HSR Freeway Main Road Double track Single track Street 3 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  4. A Competitive Product Private Automobile On-Time 7 0 Flexible Reasonable 6 0 5 0 4 0 3 0 2 0 Easy to use Reliable 1 0 0 Useful Modern Good value for Performant money Source: ZVV 4 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  5. A Competitive Product Public Transportation On-Time Private Automobile 7 0 Flexible Reasonable 6 0 5 0 4 0 3 0 2 0 Easy to use Reliable 1 0 0 Useful Modern Good value for Performant money Source: ZVV 5 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  6. Success Factors Competitive trip times Direct connections Optimized transfers Unimpeded runs (e.g. bus lanes) Easy and Convenient Use Fast pedestrian access Memory schedule Pulsed services Intuitive network design Always the same chain/transfer route Always the same stopping pattern/routing Always a complete chain (ticketing) Consistent High Quality Long hours of service Dense service Guaranteed connections Reliable service Source: ZVV 6 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  7. Success Factors Competitive trip times Direct connections Optimized transfers Unimpeded runs (e.g. bus lanes) Easy and Convenient Use Fast pedestrian access Memory schedule Pulsed services Intuitive network design Always the same chain/transfer route Always the same stopping pattern/routing Always a complete chain (ticketing) Consistent High Quality Long hours of service Dense service Guaranteed connections Reliable service Source: ZVV 7 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  8. Standardization and Simplification – standardized lines – pulsed frequencies – connections by design & integrated ticketing 8 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  9. Standardization and Simplification Departure Times Au Auch Hour Before (2003) After Aubiet Au 05:00 Gi Gimont-Ca Cahuzoc 44 28 28 35 35 53 53 24 24 54 54 06:00 L’ L’Isle-Jo Jourdai 06 06 18 18 35 35 43 43 14 14 24 24 44 54 54 07:00 44 08 08 33 33 58 58 14 14 24 24 54 54 08:00 Mér Méren enviel elle 18 18 14 14 24 24 44 54 54 09:00 Br Brox Lé Léquevin 03 03 11 11 44 44 48 48 14 14 54 54 10:00 Pibroc Pi 33 33 42 42 14 24 24 54 54 11:00 Colomiers Ly Co Lycée 13 13 53 53 14 14 24 24 54 54 12:00 Colomiers Co 19 19 33 33 14 24 24 54 54 13:00 03 18 03 18 14 14 54 54 14:00 Le Les Ra Ramassier 15:00 03 03 43 43 14 24 24 54 54 St St Martin 10 10 25 25 37 37 14 14 24 24 54 54 16:00 Lardenne La 04 04 31 31 37 37 58 58 14 14 24 24 54 54 17:00 Le Le To Toec 25 25 43 43 52 52 14 44 54 54 18:00 24 24 Toulouse Ar To Arè 37 37 48 48 14 14 24 24 19:00 22 22 32 32 14 14 24 24 St St Ag Agne 20:00 07 07 52 52 14 24 24 21:00 To Toulouse (MA’) Departures: De 41 41 47 47 9 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  10. Standardization and Simplification Pulse Service Type Long Distance 120-min Intercity 30 to 60-min Regional 15 to 30-min Local Local 7.5 to 15-min 10 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  11. Random Example from Zurich see for yourself: www.zvv.ch 11 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  12. Connections by design Major transfer points Source: ZVV 12 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  13. Connections by design Zürich 1. Buses arrive in advance of the trains S14 S 5 2. Trains arrive in the station 3. All services are in the station Buses 4. Trains depart from the station 5. Buses depart from the station 5 4 3 2 1 13 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  14. Connections by design Source: ZVV 14 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  15. Work/education/school Leisure Shopping Other 10% 6% Business 6% Service and personal attendance 1% 37% 40% Source: ZVV 15 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  16. California Public Transportation Vision At Attractive Network for many Uses • Many access points throughout California • Frequent service even amongst smaller places Ef Efficienct Production • Standardization and simplification • Utilizing network effect with designed-for connectivity at transfer points Ea Easy Access and Navigation • Intuitive and standardized customer interface, including integrated ticketing 16 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  17. Thank you Ulrich Leister President and CEO 17 SPUR Oakland | Nov 15, 2016 | Ulrich Leister SMA Rail Consulting + IT, Corp. www.sma-usa.com u.leister@sma-usa.com

  18. BACKUP 18 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  19. The Zürcher Verkehrsverbund (ZVV) Source: ZVV 19 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  20. The Zürcher Verkehrsverbund (ZVV) Management Staff functions ~40 FTE Transportation Planning Finance Marketing Strategic planning of services offered, timetabling process, infrastructure projects, official planning procedures and environmental. Source: ZVV 20 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  21. The Zürcher Verkehrsverbund (ZVV) Source: ZVV 21 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  22. Those European cities… 22 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  23. Zurich – Los Angeles 23 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  24. Zurich – Los Angeles Measurement 2012 Canton (State) 2010 L.A. Urbanized Area Area 668 sq mi 1,736 sq mi Population 1,443,436 12,150,996 Density 2,200/sq mi 6,999/sq mi Top 5 densities Zurich: 17,870/sq mi Koreatown: 42,611/sq mi Horgen: 10,400/sq mi East LA: 16,854/sq mi Dietikon: 10,118/sq mi North Hollywood: 14,862/sq mi Uster: 9,351/sq mi Norwalk: 10,576/sq mi Meilen: 9,049/sq mi Redondo Beach: 10,122/sq mi 24 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  25. Zurich – Los Angeles – Great coverage – Stations are destinations, system access usually by foot 25 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  26. Zurich – Los Angeles 1/2 mile 26 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  27. ¼ mile or less from where we are: 27 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  28. Zurich – Los Angeles – Great coverage – Lots of service gaps – Stations are destinations, – Risk of getting stranded system access usually by foot – Little security issues – Rough at times – huge population and demand – competitor’s serious problems 28 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  29. Los Angeles: Combine the best of two worlds Competitive trip times Convenient use Consistent quality Intercity Regional Urban Uber – comfortable – high capacity – frequent – flexible 24/7 – very reliable – very reliable – available – door-to-door – very fast – fast Imagine this to be an integrated product 29 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  30. Los Angeles: Combine the best of two worlds Today 30 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

  31. Los Angeles: Combine the best of two worlds € I want to go from A to B information You will need to leave at X, estimated arrival.. Today Leave now.. Rating $ ` è vvvô è` 31 SPUR Oakland | Nov 15, 2016 | Ulrich Leister

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