Participants Frank Comito , CEO & Director General, CHTA Travelzoo Da Tr Data Dow Downloa oad: Lara Barlow , A A Caribbean Travel U Update General Manager, U.S., Travelzoo Thursday, June 11, 2020 1:30-2:30pm et #CHTALive
CHT HTA C COVI VID-19 19 Resou ource C e Center er www www.car aribbean anhotelan andtourism sm.com/covid-19/ 19/
CH CHTA St Strateg egic ic P Partners #CHTALive
Share with your fellow colleagues and industry professionals! Take a screenshot! Tag #CHTALive Next Week: Instagram: @CHTAFeeds Reaching the US Traveler – Digital Tactics & Tools to Twitter: @CHTAFeeds Build Direct Business & Customer Loyalty FB: @CaribbeanHotelandTourismAssociation Thursday, June 18, 2PM ET LinkedIn: Caribbean Hotel and Tourism Association
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Participants Frank Comito , CEO & Director General, CHTA Travelzoo Da Tr Data Dow Downloa oad: Lara Barlow , A A Caribbean Travel U Update General Manager, U.S., Travelzoo Thursday, June 11, 2020 1:30-2:30pm et #CHTALive
+ Data Download: Caribbean Travel Update Lara Barlow General Manager | U.S. June 11, 2020
Tap Into The Nation’s Most Passionate Travelers 1 1 30 MILLION MEMBERS GLOBALLY 14 MILLION MEMBERS IN THE U.S. Bi-weekly measurements help us understand current sentiment and anticipate future travel habits. Data Download: Caribbean Travel Update – June 11, 2020
Who Are We Surveying? 2 2 CONSUMERS AFFLUENT ESTABLISHED 67% 47% 48% female HHI of $100K+ ages 45-64 33% male compared to 20% of 21% ages 25-44 U.S. population 30% ages 65+ WORLDLY TRAVELERS SMART 91% 71% 91% valid passport took 3+ trips college- compared to 43% of last year educated U.S. population Source: Travelzoo U.S. Member Survey, December 13-17, 2019, n=1,530; Travelzoo U.S. Member Survey, December 13-17, 2019, n=1,414 Data Download: Caribbean Travel Update – June 11, 2020
Travelzoo Members are Planning Future Travel Now 3 3 of Travelzoo members are of Travelzoo members are 74% 48% social distancing and finding joy in planning working from home/retired future travel during this time 17% social distancing, but still going into work 7% lost work or laid off as a result of COVID-19 2% not practicing social distancing and/or my community has not been impacted by COVID-19 Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235; percentages may not total 100 due to rounding Data Download: Caribbean Travel Update – June 11, 2020
Majority had Planned Travel Affected by COVID-19 4 4 78% 68% had planned had planned DOMESTIC INTERNATIONAL travel affected travel affected Source: Travelzoo U.S. Member Survey, May 10-11, 2020, n=2,125 Data Download: Caribbean Travel Update – June 11, 2020
The Good News – Our Members Want to Get Back 5 to Traveling Internationally Bookings Travel 66% 51% 41% 28% 8% 6% 2020 2021 2022 2020 2021 2022 Year Members Will Travel, at the Earliest Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235; percentages may not total 100 due to rounding Data Download: Caribbean Travel Update – June 11, 2020
While the Majority Would Book International Travel This Year, 6 Half Would Not Travel Abroad Until 2021 20% Members will travel (at the earliest): 18% 12% June – August 2020 16% 30% September – December 2020 14% 12% 58% January – December 2021 10% 8% 6% 4% 2% 0% June July August September October November December January February March April May June July August September October November December 2022 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 or later Book Travel Month Members Will Travel Internationally (at the Earliest) vs. Month Members Will Book (at the Earliest) Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235; percentages may not total 100 due to rounding Data Download: Caribbean Travel Update – June 11, 2020
Caribbean Islands Have An Opportunity to 7 7 Capture International Travel Demand of Travelzoo members are 52% interested in traveling to the Caribbean in the next two years of Travelzoo members are 24% undecided about traveling to the Caribbean in the next two years Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235; percentages may not total 100 due to rounding Data Download: Caribbean Travel Update – June 11, 2020
The Caribbean Region Ranks No. 2 8 2020 2021 are most interested are most interested 60% 20% in traveling within in traveling within United States United States 1 the U.S . in 2020 the U.S. in 2021 CARIBBEAN CARIBBEAN 2 are most interested are most interested 7% 10% Canada Italy 3 in traveling to the in traveling to the Caribbean in 2020 Caribbean in 2021 Mexico United Kingdom 4 United Kingdom Greece 5 Costa Rica Ireland 6 Italy France 7 Ireland Mexico 8 France Costa Rica 9 Greece Australia / Japan 10 * ”Caribbean” includes all Caribbean countries and territories Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235; percentages may not total 100 due to rounding Data Download: Caribbean Travel Update – June 11, 2020
Caribbean Island Choices for 2020 and 2021 9 9 2020 2021 Jamaica Aruba 1 Dominican Republic U.S. Virgin Islands 2 Aruba Dominican Republic 3 U.S. Virgin Islands Bahamas 4 St. Martin Jamaica 5 Cayman Islands Turks & Caicos 6 Bahamas St. Martin 7 St. Lucia Puerto Rico 8 Anguilla British Virgin Islands 9 British Virgin Islands Other 10 Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235 Data Download: Caribbean Travel Update – June 11, 2020
Opportunity to Influence Travelzoo Members 10 10 50% considering new destinations or undecided on their destination for their next Caribbean trip compared to previous years Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235 Data Download: Caribbean Travel Update – June 11, 2020
Safety is the No. 1 Factor When Selecting 11 11 a Caribbean Destination 67% I feel safe at the destination 52% Destination has officially “reopened” 51% Destination has consistent declining or low cases of COVID-19 38% I have always wanted to go to that destination 31% Destination has the resort I want to stay at 30% Destination has ample, trustworthy healthcare facilities 30% Destination is less likely to be affected by hurricanes 26% Mandatory COVID-19 testing for all visitors upon arrival 5% Other* 4% I have a timeshare or vacation rental at that destination * Most popular answers where “When I can travel by cruise” and “When vaccine is available” Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235 Data Download: Caribbean Travel Update – June 11, 2020
Our Members are Booking Vacations Now for Travel in 2021 12 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% June July August September October November December January February March April May June July August September October November December 2022 2020 2020 2020 2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 or later Book Travel Month Members Will Travel to the Caribbean (at the Earliest) vs. Month Members Will Book (at the Earliest) Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235 Data Download: Caribbean Travel Update – June 11, 2020
What Members Want to See From Airlines Before Booking 13 13 68% Airfare is changeable without fees 41% 60% Spaced out seating on board are most likely to 48% Mandatory face mask requirements on airplane fly a legacy carrier for their next 48% Extremely low airfare sales Caribbean trip 42% Direct itinerary 41% Airline publishes its standard cleaning and safety guidelines 39% Airline requires body temperature checks before boarding Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235 Data Download: Caribbean Travel Update – June 11, 2020
Member Favorites for Caribbean Accommodations 14 14 are most likely to stay in 81% a hotel or resort on their next Caribbean vacation 52% All-inclusive resort or chain hotel Some associate chain hotels with 14% Vacation rental home (e.g. Airbnb, VRBO) superior sanitation practices 11% Non-all-inclusive resort or chain hotel It seems that Chains that I 10% All-inclusive boutique hotel chains will have feel comfortable better sanitization will clean and 7% Non-all-inclusive boutique hotel policies, so we're sanitize 4% Timeshare looking there frequently 2% Friend or family member’s home Source: Travelzoo US Member Survey, June 2 - 3, 2020, n= 2,235, Travelzoo U.S. Member Survey, May 10-11, 2020; n=2,125 Data Download: Caribbean Travel Update – June 11, 2020
Cleanliness, Hygiene and Safety Guidelines are Critical 15 15 Before they book, members want to see… 73% Cleaning and disinfecting guidelines 72% Information about available amenities 65% Safety guidelines 43% Social distancing guidelines 42% Guidelines for if a guest becomes sick Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235 Data Download: Caribbean Travel Update – June 11, 2020
How Our Members Will Book Their Next Caribbean Trip 16 16 24% Package through a travel agent 50% or tour operator undecided 27% air and hotel separately Source: Travelzoo U.S. Member Survey, June 2-3, 2020, n=2,235; percentages may not total 100 due to rounding Data Download: Caribbean Travel Update – June 11, 2020
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