Transforming Data Into Information PBAA September 16, 2008 Agenda - - PowerPoint PPT Presentation

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Transforming Data Into Information PBAA September 16, 2008 Agenda - - PowerPoint PPT Presentation

Jan 02, 2024 361 likes •628 views

Transforming Data Into Information PBAA September 16, 2008 Agenda MagNet Introduction and Overview Gil Brechtel President and CEO Our Industry From 50,000 Feet Ray Shaw Vice President and COO Joshua Gary Directory

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Transforming Data Into Information

PBAA September 16, 2008

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Agenda

  • MagNet Introduction and Overview
  • Gil Brechtel – President and CEO
  • Our Industry From 50,000 Feet
  • Ray Shaw – Vice President and COO
  • Joshua Gary – Directory – Technology Operations
  • Cognos Reporting Platform
  • Sample Opportunity Reports
  • Customization Options

MagNet - Confidential

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MagNet - 2008

Currently 15 MagNet Members, 82 active wholesale locations, representing an estimated 98% U.S. market share

 Anderson News LLC  Hudson Group  Source Interlink  Media Solutions  Select Media Services  So. Wisconsin News Co.  Harrisburg News Co.  Magazines, Inc.  Burlington News Agency  Hamilton News Company  Fall River News Company  Newsways Distributors  Current News  The News Group LP  JP TNG  Grand Prairie  San Antonio  Houston  Rapid City  Sioux Falls  Bismarck  Scotts Bluff  Jefferson City  Missoula  Ingram Periodicals

MagNet - Confidential

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  • Founded in 2000
  • Anderson, Hudson, TNG
  • Outsourced data collection, processing

and marketing to MSA in 2001

  • Started developing our proprietary data

systems and website November 2006

  • Point Alliance – Toronto
  • Added Canadian wholesalers‟ data
  • Test feeds to NDs mid 2007
  • Live with NDs beginning June 2008

MagNet - Confidential

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MagNet - 2008

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  • Agreements with all national distributors
  • Processing non-MagNet wholesalers data for

TWR and CMG replacing MSA

  • Providing monthly feeds to all national

distributors, DSI and Meredith

  • MagNet and Canadian wholesalers
  • Three years of data for all titles most

wholesalers

  • Providing more timely data through

Cognos reports in our website

  • 30-45 days more timely

MagNet - Confidential

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MagNet - 2008

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  • Data received weekly instead of monthly

from our Members

  • Monthly to MSA
  • Systems updated each weekend
  • All activity from each wholesaler location from

the previous week available the next week

  • Draw, return and sales information
  • Segmented by wholesaler, agency, chain or store
  • Quicker reaction to problems or opportunities

with the right informational reports

MagNet - Confidential

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MagNet - 2008

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  • Purchased ICN from Source in January „08
  • Contains ancillary marketing data
  • Historical Sales and title rankings
  • Front end planograms
  • Retailer POS data
  • Cover analyzer
  • Rewriting ICN so data modules interface with

wholesaler O&R information

  • Provide more analytical reports covering a wider

range of information

  • Available 1st quarter 2009

MagNet - Confidential

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MagNet - 2008

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MagNet - 2008

  • MagNet advantage
  • Owned by wholesalers
  • Initiatives supported by owners
  • Input into our reporting logic and resulting
  • pportunities
  • Improved communications and cooperation
  • Quick response to inquiries
  • Correcting data integrity problems
  • Distribution opportunities utilizing MagNet reports
  • MagNet can help you get things done!

MagNet - Confidential

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MagNet Data For All

MagNet - Confidential

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  • MagNet Data - For Where You‟ve Been
  • Draw / Sales
  • Dealer Count
  • Trending
  • MagNet Data - For Where You Are
  • “What‟s happening now!”
  • Last week, “Not last month or 2 months ago!”
  • MagNet Data - For Where You Want to Be
  • What if?
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Data Driven Processes

  • Where MagNet can be effective!

MagNet - Confidential

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  • Sales Efficiencies
  • RDA processing
  • Plan-o-grams
  • Field assignments
  • Distribution
  • pportunity reports
  • Promotion

Management

  • Auto Alerts
  • Industry Trends
  • Regional Success
  • Category

Management

  • Title Ranking
  • Chain Ranking
  • Share of Market
  • Class of Trade
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Who Can MagNet Help?

MagNet - Confidential

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  • Publishers
  • National Distributors
  • Editors
  • Ad Sales Staff
  • Executives – All

Levels

  • Auditors
  • Departments
  • Circulation
  • Distribution
  • Marketing
  • Retail / In Store

Services

  • RDA

It is time to upgrade your reporting and analytics beyond cumbersome spreadsheets and inflexible business intelligence!

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Distribution Analysis Pyramid - Old

Act Decide Analyze Cleanse Aggregate Distribution Assignment

MagNet - Confidential

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Distribution Analysis Pyramid - New

Go! MagNet Data

MagNet - Confidential

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Technical Overview

  • MagNet is revolutionizing the industry!
  • Business Intelligence is the key
  • Flexibility in Reporting
  • No longer just the raw data
  • Information at your fingertips, so you can

take ACTION!

MagNet - Confidential

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Cognos Reporting Platform

MagNet - Confidential

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  • Web Based
  • Export to various formats (PDF/Excel/CSV)
  • Executive Level Reporting – “Dashboards”
  • Flexibility in Change – New reports,

updates, changes, etc

  • Drill-Through
  • Scheduled Reports
  • Roy Orbison – “Anything you need, you got

it!”

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1 Title Comparative - Chain MagNet Data For Where You‟ve Been

MagNet - Confidential

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Multi Title Range Comparative - Chain

MagNet Data For Where You Are

MagNet - Confidential

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Distribution Opportunities

MagNet - Confidential

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MagNet Data For Where You Want To Be

Flexibility to change competitive sale averages

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Sales Bucket Report

  • Re-distribute copies
  • Add draw in under-allocated accounts
  • Drill down to store level
  • Dynamic Buckets/Sales Ranges

MagNet - Confidential

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Bucket Analysis - Compare

MagNet - Confidential

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Before After

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Dashboard

Customize to Your Needs!

MagNet - Confidential 21

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Current Data

  • Available Prior to On Sale
  • Draw
  • Dealers
  • Drill Down to Store Level

Detail

  • On Sale Date as Per

IPDA

  • Sales “Complete” as early

as 4 weeks off sale

  • Auto Alerts for
  • Efficiency
  • Dealer Count Change

MagNet - Confidential 22

September 15, 2008

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Weekend Schedule

MagNet - Confidential

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  • Return Flow Analytics By Agency/Week
  • Sales Modeling And Forecasting
  • Cover Sales Analysis
  • POS / O&R Linking (Shrink…)
  • DMA Based Reporting
  • Variable Time Reports – No need to choose issues.
  • Mobile Business Intelligence?

Schedule Reports to be Ready on Monday Morning!

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The MagNet Advantage

MagNet - Confidential

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  • Flexibility in Reporting
  • Timeliness
  • Actionable information
  • Customization
  • Proactive, Not Reactive
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MagNet - Confidential

Thank You

Transforming Data Into Information