Trade Show Logistics Before After Before After Topic Overview - - PowerPoint PPT Presentation

Trade Show Logistics

Before After

Before After

Topic Overview

• Budgeting
• Show Venue Options
• Staffing & Preparations
• Booth Size & Location
• Advertising & Promotions
• The Tool Kit
• Lighting
• Shipping Options
• Order Taking
• Sales Goals (Pre, During and Post Show)
• Budgeting

$$$ BUT HOW MUCH IS IT GOING TO COST? $$$

• PRE SHOW

– Booth Fee (10x10 w/ corner) $2,250 – Advertising $900 – Postcard Mailing $900 – Display Materials $1,000 – Order Forms (500@ $.30) $150 – Light Kit $250 – Electric Service $130 –

• Misc. Rental

$50 – Transportation $100 – Freight/Shipping $300

• Subtotal

$6,045

• DURING/AFTER SHOW

– Hotel @ $175/Night (6 nights)$1,050 – Per Diem @ $45/day x 2 x 6 days $540 – Freight/Shipping $300

• Subtotal

$1,590

• BASIC 10 x 10 SHOW TOTAL

$7,935

• Additional Booth

$2,000

• Additional Travel

$800

• ADDITIONAL SHOW TOTAL - $10,735

So Many Shows, So Much…Money…!

• Smaller/Regional

$-10x10 $-Corner Show Mgt – Orlando $1,375 $250 Urban – Philadelphia $1,445 no fee Urban – Seattle $1,765 w/electric Urban – Chicago/Windy City $1,600 NA Urban – Boston $1,690 $150 Urban – Smoky Mtn. (NC) $2,000 $100 Urban – Los Angeles $2,200 $200 Urban – San Francisco $2,350 w/lightsUrban – Dallas $2,575 $325 Dallas Mart

• Bigger/National

– Stationery/NY $2,970 $400 George Little Mgt – Atlanta $3,547 $375 AmericasMart – NY NOW $4,000 $450 George Little Mgt – Natural Prod. Expo $5,250 $380 New Hope Media

How to Get the Best Trade Show Location, Location, Location

• Visit Before You Exhibit

– See the place; talk w/ other exhibitors; and …

• Meet the Division Manager

– They’re more likely to promote you if they know you

• Create Good Visual Presentation Materials

– Good spaces are allocated to well presented product

• Write a Good Letter to put on File

– Why you deserve a good location?

• Be Persistent, and Always Polite

– Keep checking on availability

Advertising & Promotion

• Post Card Mania, PS Prints, Overnight Prints

– 5,000 postcards & postage for $900

• E-Blast

– Constant Contact or custom made

• Fax-Blast

– jBlast.com, Faxbb.com

• Shipping Inserts

– In-house production

• Out Calling

– Combined w/ customer service calls

• Show Directory Ad

– Atlanta: $1,200 for 1/4 pg

• Trade Magazine Ad

– Gift Shop News, Insight Retailer ($950 for 1/3 pg)

• FTF Marketing

– Web Listings & Exhibitor Locator List at the shows

Basic FTF Booth Aesthetics

• Cover the Show Curtains!
• Use a material that complements your product.
• Use Your Company Logo
• Skip the standard issue sign by the show.
• Provide for Good Lighting
• Make it stand out, and avoid ‘blue halogens’
• Then Put Your FTF

Exhibitor Locator Bin Out Front!

• Branding and co-promotion is key

Display Structure – Hard Walls

Particle or Ply Board 4’x8’ sheets =$25 - $40ea Can display nicely but hard to ship

Foam Core Panels 4’x8’ 1/4” sheets = $24ea 4’x8’ 1/2” sheets = $34ea PROS-

• Professional appearance
• Paintable to any color
• Provides strong booth aesthetic

CONS-

• Slow to set up, Expensive, Wasteful

Display Structure – Inner Walls

• Slat Wall
• Panel Wall
• Grid Wall
• Etc.

Shelving & Display Stands

Sources Can Include:

• Ikea
• Pier 1
• Home Depot

EasyPedestal.com, $30 – $60 / stand

Display Structure – Door Panels

Hollow Core Doors 36” x 80” = $25ea

PROS-

• Paint & repaint any color
• Substantial appearance
• Easy for light attachments
• Easy for hanging flat items

CONS-

• Bulky to ship
• Can be damaged

Display Structure – Flooring

WonderMat.com Displays2Go.com $200 for 10x10 PROS-

• Fast to put down
• Soft under your feet
• Provides booth aesthetic

CONS-

• Bulky to ship
• Additional set up time
• Can move on top of carpet
• Fix w/ Carpet Tape

Display Structure – Curtains

Fire Retardant Fabrics:

• fr RoseBrand.com

Spray On Fire Retardant :

• Safe-T-Guard, $40/gal.

fr DharmaTrading.com

Display Structure – Pop Ups

PROS-

• Fast to set up
• Impressive presentation
• Communicates story

CONS-

• Bulky to ship
• Additional set up time
• Can move on top of

carpet

• Fix w/ Carpet Tape

Shipping – Freight Carriers

• Yourself!
• UPS Trade Show Freight: 800-988-9889
• Exhibit Transfer Inc. (ETI): 866-749-2150
• Preferred Show Carrier

– Show Caravan Between Shows

SAMPLE COST: One 400 lbs Palette fr MA to NY, $350

Shipping – By Car!

Then Get it to The Booth

• Loading Dock
• Hand carry

Palette Etiquette – Shrink it Good!

Shipping – Crate ‘em Up!

• Costly to make or buy
• Heavier to ship
• But protects Your Stuff

Electric & Lights – First the Service

Electric & Lights – Rent or Buy

Show Kit

• $155 to rent

Your Kit

• High End $75 - $100 ea
• Low End $5-25 ea

Electric & Lights - Options

• High End $75 - $100 end Low End $10-25 ea

Electric & Lights – Track Style

Taking Orders

iPad/Scanner Systems

• Bluealligator.com
• (SalesPresenter)
• LettuceApps.com
• GoShowIt.com
• Handshake-App.com
• $25 - $60/month

Budget

• iPad Mini $300
• Socket ‘Mobile’ $175
• 2 Sets for $950

But Requires Barcodes! 2 part order forms $.30ea

Collecting Prospect Information

Collecting Sales Information

$$$ BUT HOW MUCH IS IT GOING TO COST? $$$

• PRE SHOW

– Booth Fee (10x10 w/ corner) $2,250 – Advertising $900 – Postcard Mailing $900 – Display Materials $1,000 – Order Forms (500@ $.30) $150 – Light Kit $250 – Electric Service $130 –

• Misc. Rental

$50 – Transportation $100 – Freight/Shipping $300

• Subtotal

$6,045

• DURING/AFTER SHOW

– Hotel @ $175/Night (6 nights)$1,050 – Per Diem @ $45/day x 2 x 6 days $540 – Freight/Shipping $300

• Subtotal

$1,590

• BASIC 10 x 10 SHOW TOTAL

$7,935

• Additional Booth

$2,000

• Additional Travel

$800

• ADDITIONAL SHOW TOTAL - $10,735