Preparing for a Trade Show Presented by: Teri Jones & Jaci Elliott
Steps for a Successful Trade Show • What it looks like • How to prepare
What is a Trade Show? YBS Video https://vimeo.com/278058972
Define Leadership Roles • One person should be in charge of event: Not CEO • Other leadership roles may include: • Booth • Sales • Competitions • Traveling • Hotels, food, transportation, activities, fundraising, security, scheduling
Jaci’s Pre event schedule
Register for the Trade Show
Determine Competitions for the Firm • Pre-Event Competitions have submission deadlines 1 month prior to event • Determine who will submit the documents • Use Company email! • Live Competitions: Sign up and confirm times • Leader for each competition • Information in competition book
To Upload for Submission-Based
The Booth • STUDENTS READ the rules • Every event has different restrictions on food, balloons, music, height, etc. • Know the booth size Event information packet on the VE Hub
Every Event Differs: READ the event packet!
The Packing List Ø Get Lots of Tubs (or boxes that paper comes in) Ø ONLY ONE PERSON IN CHARGE OF PACKING Ø Create a master checklist of everything you need Ø Label everything
Acquisition of Supplies • School Supplies • Donations (local printer gave us our booth banner) • Fundraising • Through a club – chocolate bars, Chipotle, car wash, holiday catalogs, chocolate catalogs, raffles, pie in teacher face, salsa • Donorschoose.org (photo booth equipment, prize wheel) • Local Chamber of Commerce, Kiwanis, Businesses
The Schedule Shifts For New York Show Each shift is 80 minutes Shift 1: 9:30-10:50 Shift 2: 10:50-12:10 Isaac Angad Carlos Arash Rigo Cody Gabby Alex Ana Matt Allie Josh Shift 3: 12:10-1:30 Ronald Paige Kaley Vincent Alexis Non-Sales times are active to shop, canvas for sales and promote the company. You may also have a short lunch.
Sales Training • Everyone SELLS! • Rubric • Products • Specials • How to record • How to take payment (credit, debit, invoice for later) • POS
Jaci’s PPT on Google Doc
POS, Credit Cards & Student Debit #s
Prepare for Live Competitions • Review Rubrics • SIGN-UP! • Practice This is both a learning experience – trust me they will learn – and a fun day Make $$$ but have a good time
Follow up on Business to Business Sales Opportunities • Your students should have made many new contacts • Reach out for some business to business contracts
Questions?
Thank you
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