Traction Getting Traction for (your) Open Source Projects Michael - - PowerPoint PPT Presentation

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Traction Getting Traction for (your) Open Source Projects Michael - - PowerPoint PPT Presentation

Mar 16, 2023 179 likes •674 views

Traction Getting Traction for (your) Open Source Projects Michael Boelen michael.boelen@cisofy.com T-DOSE 2016, 12 November (NLLGG track) Why? (developers) Promote your open source project Users Feedback Invisible benefits 2

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Traction

Getting Traction for (your) Open Source Projects

Michael Boelen

michael.boelen@cisofy.com T-DOSE 2016, 12 November (NLLGG track)

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Why? (developers)

Promote your open source project

  • Users
  • Feedback
  • Invisible benefits

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Why? (non-developers)

Use your knowledge

  • Contribute
  • Improve software you use
  • Enhance your resume

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Michael Boelen

  • Open Source

○ Lynis, Rootkit Hunter

  • Business

○ Founder of CISOfy

  • Other

○ Blogger at Linux-Audit.com ○ Board member and program committee NLUUG

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Traction?

Something that is “going” and grows (quickly)

Example: my open source project, that continuously gains in popularity, and becomes well-known.

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  • Trade shows
  • Affiliate programs
  • Offline advertising
  • Search Engine

Marketing

  • Social advertisements
  • Viral marketing
  • Business development
  • Public relations

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Traction Channels

  • Search Engine

Optimization

  • Content management
  • Demo’s
  • Community building
  • Speaking engagements
  • Reaching out to blogs
  • Social sharing
  • Email marketing
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Is that really needed for FOSS?

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Importance of Traction

Software is written to be used

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Translating to Open Source

Components

  • Quality of software
  • Promotion
  • Community

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Promotion

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Experiment

Great tip: …………………... by @mboelen at @TDOSE (@nllgg track)

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Low-hanging fruit

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  • Remember (or forget…)
  • Length
  • Goal

Name

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Good Rootkit Hunter (rkhunter)

Name

Bad Lynis

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Versioning

Semantic! Major.Minor.Patch

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Learn more: semver.org

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Change Log

  • History
  • Trust
  • Troubleshooting

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Learn more: keepachangelog.com

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Documentation

  • README.md
  • Get Started
  • Other documentation

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Project Description

GitHub SEO

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Best Practices for CLI

  • -full-throttle-engine, -f
  • -help, -h, or help
  • -version, -V

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Learn more: doctopt.org

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Best Practices for CLI

  • Share progress
  • Dots

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Best Practices for CLI

  • Use exit codes
  • Data output
  • Integrations

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Updates

  • Newer is better?
  • Perform update check
  • Make it easy

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Releases

  • Release often
  • Who picks it up?
  • RSS

Trick https://github.com/CISOfy/lynis/releases.atom

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Packages

Good

  • Promotion
  • Easy of use

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Bad

  • Needs maintainer
  • The “stable” bug
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OpenHub

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See more details: OpenHub

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Takeaways

  • Structure
  • Simplicity
  • Quality

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High-hanging fruit

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Sites about news/tools

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GitHub

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Referral

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Social Media

  • Interact
  • Share at the right time
  • Challenge

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Takeaways

  • Know good sources
  • Share and promote
  • Monitor activity

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High traffic websites

  • Hacker News
  • Reddit
  • Slashdot
  • TechRepublic

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Quality traffic (for security)

  • Packet Storm Security
  • ToolsWatch

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Jackpot

Personal Direct feedback Fans

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HN Effect

Traffic

2016-11-04: 4478 2016-11-05: 1656 2016-11-06: 1201

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HN Effect

Stars

2016-11-02: 1110 2016-11-04: 1200 2016-11-05: 1770 2016-11-06: 2130 2016-11-07: 2340 2016-11-08: 2670

Source: http://www.timqian.com/star-history/#CISOfy/lynis

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GitHub (Trending)

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Side effects

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The “sticky” effect

There is more behind the peak

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Jackpot Multipliers

  • Ask
  • Networking
  • Persistance

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Lessons learned

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1 - Be a Marketeer

Promotion is needed

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2 - Humble versus Pride

Balance

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3 - Quality

It takes time:

  • Get the basics right
  • Focus on simplicity
  • Understand your users

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More?

Articles on linux-audit.com

  • Why we use your open source project (or not)
  • How to Promote your Open Source Project

Share this presentation! ;-)

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Questions?

Connect

  • Twitter (@mboelen)
  • LinkedIn (Michael Boelen)

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