Traceability: Overview GrapeNet 2 Traceability in practice In - PowerPoint PPT Presentation

Traceability in Agri Commodities for Exports Grapenet: a case study GrapeNet Presentation by S.Kaleeswaran Logicsoft 1

Traceability: Overview GrapeNet 2

Traceability in practice  In practice, the term traceability stands for a system of record keeping and documentation by operators that enables tracking of the movement of a product or GrapeNet ingredient through the food chain. 3

Need for traceability in Grapes  Increasing global focus on food safety, especially on residue monitoring, product standardisation, Traceability, etc.,  Use of the above as non-tariff GrapeNet barriers by developed markets  Crisis in 2003 in the export of Grapes to European Union 4

Grapes Scenario in India  Grapes is among the Top Ten Fruits of India, in terms of production  2.5 million metric tonnes produced, majorly in Maharashtra, Andhra Pradesh & Karnataka  40000 plus farmers  100 plus exporters GrapeNet  India is among the Top 10 producers in the world, but among the highest in terms of productivity per hectare 5

GRAPE PRODUCTION ( in ’ 000 MT ) Punjab 12.5 Mizoram 20.8 Maharashtra GrapeNet 2050.0 Karnataka Andhra Pradesh 320.9 31.5 Tamil Nadu 43.4 Source : NHB 2005-06 6

Grape Production in Maharashtra GrapeNet Grape growing areas 7

Grape Production in Andhra Pradesh ... GrapeNet Grape growing areas 8

Grape Production in Karnataka GrapeNet Grape growing areas 9

Grapes Supply Chain Stake holders INDUSTRY Farmers  Pack Houses  Exporters  Testing Laboratories  Importers  GOVERNMENT GrapeNet State Agriculture ? Horticulture Departments  Phyto-sanitary Department  Agmark Department  APEDA / Ministry of Commerce  10

THE MITIGATION MECHANISM Registration, record keeping & monitoring of  farms Product standardisation & inspection  strengthened Implementation of Good Agricultural Practices  Exports only from recognized pack-houses  Pesticide Residue analysis by ISO-17025 /  NABL compliant labs. GrapeNet Setting up of NRL for periodic checks and  alerts Regular training programmes for all  concerned 11

APEDA ’ s Implementation  STAGE I: a Government of India regulation - Regulation of Export of Fresh Grapes from India through monitoring of pesticide residues .  Standards to meet international market demands  Agencies to test compliance with these standards  And no export of fresh grapes can happen to European Union without adhering to this system.  STAGE II: IT enable the regulation, compliance and GrapeNet monitoring  integrating all the stakeholders in the supply chain of Grapes export from India, with a centralized database. 12

Result achieved  Every consignment of fresh grapes during the last season from India to European Union was monitored through this system and no consignment was rejected due to quality reasons.  The export of fresh grapes from India to European Union consistently increasing every year since implementation of GrapeNet. GrapeNet  The per unit realization for exporters directly and farmers indirectly went up from previous years due to the stringent standards defined and monitored in the grapes sector in India. 13

How ow was as it ach it achie ieved ved ? GrapeNet Implementation the first of kind in India GrapeNet 14

GrapeNet: Introduction  GrapeNet is an internet based traceability software system, for monitoring fresh grapes exported to the European Union from India upto the farm level.  GrapeNet has put in place an end-to- end system for monitoring pesticide GrapeNet residue, achieve product standardization and facilitate tracing back from retail shelves to the farm of the Indian grower, through the various stages of sampling, testing, certification and packing. 15

GrapeNet Demo GrapeNet 16

GrapeNet: Overview GrapeNet 17

GrapeNet: Highlights The software can be easily used -  anywhere, anytime, 24 by 7, by all authorized stakeholders, supported by a dedicated call center, with turnaround time of 2 to 10 minutes. All they need to use is a commonly  available web browser through their internet connection in a secured environment. Zero paperwork and Zero mistakes  Completely credible and foolproof  No document can be issued without  going through the software. It has virtually reduced duplication in  data capture and enables instant GrapeNet reference of previous steps in the supply chain. The inbuilt checks and balances in  the software ensure that the succeeding step can be carried out only if the preceding steps were successfully complied with. 18

GrapeNet: Highlights Transparency in system:  The result of every activity in the system is recorded and made available for next user in the supply chain, resulting in complete transparency. Single window resolution:  The single software system of Grapenet is used by all stakeholders, thereby providing a single window resolution online, inspite their physical GrapeNet location across the state/country Ease of navigation: User-  friendly, Menu driven design Impact on service  response time: Has removed many repetitive steps, there by reducing the overall response time 19 required for any consignment

GrapeNet Gr eNet : The Maze State Govt. Agency You cannot export Register Farm No Recommendation from this farm (after 45 days) Yes Laboratory Fail Residue Analysis Sample Collection Sample Receive at Lab Payment for Testing Pass Lot Creation Exporter Forwarded to Lab Generate Agmark Add Packing Forward Lot Creation Inspection id Details To lab Agmark Inspection Create/Print Pallet Label report entry Print label By Exporter Create Consignment GrapeNet Apply for PSC Deposited amount Payment Agmark For CAG (optional) Lot Forward by Exporter With Cheque/DD Payment Issue CAG Issue PSC Payment for PSC CAG ID for CAG Certificate Certificate Payment by Lab Issue PSC PSC Payment for PSC Certificate

Traceability on display  Traceability through labels pasted on pallets / cartons  Pasted in barcode as well as human readable format  Uses Globally recognized GS1 Standards GrapeNet  Leads to plots from where grapes have been sourced  Helps importers to plan inventory

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I DENTIFICATION S TANDARDS GS1 Registration No. (GCP) Pack house identification Global Trade Identification No. Product identification (GTIN) Serial Shipping Container Pallet (Shipping Unit) Code No. (SSCC) Identification GrapeNet

Export from India  Rs.1667 Crores in 2013-14 exported globally  Rs.910 Crores only to European Union in 2013-14 GrapeNet 46

GrapeNet: The benefits  Demonstrated the feasibility of Certification led Traceability in a diverse nation like India  Demonstrated that a varied range of stake holders can work together in an integrated manner and deliver results  Helped improve Self Confidence among Importers, Exporters and Farmers  Introduced the Best Agriculture & Post GrapeNet Harvest Practices among the Farmers and Pack Houses  Demonstrated that better Revenue realization from better quality practices 47

Thank you S. Kaleeswaran Director Call: +91 9811765548 Email: kalees@lsipl.com GrapeNet Logicsoft International Pvt. Ltd. 28, 3 rd Floor, Jia Sarai, Near IIT Delhi Hauz Khas, New Delhi, 110016, INDIA Phone: +91-11-64623381 / 82 Fax: +91-11-26851219 Web: www.lsipl.com 48