Town Hall 2018 Our WHY at The Reserve Club Care: With relentless - - PowerPoint PPT Presentation

Town Hall 2018

Our “WHY” at The Reserve Club

• Care: With relentless attention to detail, care is

the desire to be the best at everything we do. We care about our members, facilities and each other. This unwavering feeling of responsibility is at the heart of the TRC experience.

Golf: Our world class golf course is a main focal point

• f TRC. We pride ourselves

in delivering exemplary course conditions and golf services that provide the ultimate playing experience. Camaraderie: This is the essence of our club. Gathering as friends with a diverse set of interests creating an amazing community through The Reserve Club.

The Reserve Leadership Team

Michael Ryan: VP of Operations for Troon Juanita Griffin: Food and Beverage Director Holly Crotty: Catering Director Gabby Dubuc: Membership / Marketing Director Saul Schwartz: General Manager Frankie Villalba: Executive Chef Derek Floyd: Course Superintendent Michelle Lorick: Controller John Keller: Director of Golf Andrew Burrow: Director of Racquets Kelvin Thomas: Clubhouse Maintenance

Membership Update

Total Membership: 897 vs. 821 (2016-June 2018) Golf Membership: 283 vs. 303 (2016-June 2018) 50 100 150 200 250 300 350 400 450 500 13 14 15 16 17 18 Full Golf Golf Indiv Social Senior Activities Sports

Enhancing The Reserve Club Experience

• Streamlined Communications
• Monthly Newsletters
• New Video Boards
• Weekly Videos
• Coffee Talk with Saul
• Arts & Crafts Classes
• Trivia Night
• Bingo Night
• Prime Rib Night
• Burger & Brews
• Sunday Brunch
• Poker Night
• Mah Jong
• Bridge
• Canasta
• Mexican Train
• Monthly Wine Tastings
• Quarterly Wine Dinners
• Memorial Day Flag Ceremony
• Fourth of July Celebration
• Superintendents Revenge

Member Food & Beverage

25 50 75 100 125 2015 2016 2017 2018 Per Active Member Per Resident Member Per Member

Golf Play 2017 - 2018

• 36.5k rounds in 2017
• Trending toward 37.6k

in 2018

• Average 119 rounds

per day in 2017

• Hollow Creek Play 11k

rounds in 2017 Introducing Play with the Pros Program for 2019

 Enjoy a fun day on the

course with our Team

• f Golf Professionals

 Get tips on how to

improve your game

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

2013 2015 2015 2016 2017

Overall Golf Experience Club Staff and Personnel F&B Quality Overall F&B Experience

Member Survey Results

Club Areas of Focus

Member Involvement

• Food and Beverage Focus Group
• Golf Focus Group
• Golf Committee
• Social Committee
• Board of Advisors
• RCWGA
• Men’s Golf League
• Tennis League

Member Policies

• Member Medical Leave
• Handicap Flag Distributions
• Proper Club Attire
• Associate Grievances

It is the goal of The Advisory Board to solidify these policies by January 1, 2019 Kathy DeMeo Bruce Leinster Mike DeBruhl Holly Connelly John Laehn Mick Pisano James Wilson Betsy Hart Robert Branson Pat Cunning

The Reserve Club Advisory Board 2018

2018 Improvements

• New Security System in the clubhouse
• Refinished Hardwood Floors
• Resurfacing and taping of Tennis Courts
• Replaced Bar Stools in MDR
• Replacement of HVAC systems
• New EZGO Golf Cart Fleet
• New Toro Golf Maintenance Fleet

▪ Wo Worl rld d Class s Fa Facili ilitie ties ▪ Fi Fina nanciall ncially y Su Sust stainable ainable Me Members ershi hip ▪ We Well Ru Run/ n/St Stro rong ng Ma Mana nagemen gement & Te Team am ▪ Excel elle lent nt Dining, ning, Eve vent nts s & Activiti ivities es ▪ St Stro rong ng Mem Member er Eng ngag ageme ement nt

The Reserve Club

Long Term Vision

The he Go Golf C f Cour

• urse

se Bu Business ness

Fi Fisc scal al Inst stability ability

• Jones Creek closed

September

• 5 SC Courses closed this

year

• 8 Myrtle Beach Courses

closed last 3 years

• 800 U.S. Courses closed

last 10 years

Fina nanc ncia ial l Sus usta taina nabi bilit lity

Reser serve ve Club lub Revenue venue

Fina nanc ncia ial l Sus usta taina nabi bilit lity

Reser serve ve Club lub Expens nses es

Fi Fina nanc ncia ial l Su Susta taina nabil bilit ity

Res eserv erve e Club ub Margin rgin

• Only

nly 3-4% 4% Pr Profi

• fit

t Margin rgin bef efore

• re Dep

epreciation reciation and d Intere erest st

• F&

F&B Los

• ses

es >$ >$25 250, 0,000 000 per er Ye Year

• Increased

creased Mem embership bership will ill Improve mprove Pr Prof

• fitability

itability

• Margi

Margin n Req equired uired for

• r Ref

efurbis urbishment hment and nd Ren enewal ewal Pr Proj

• ject

ects

• Dev

evel eloper

• per Fu

Funded nded Ameni enitie ies s > $2 > $20 0 MM

Sus ustaina tainable ble Me Membership bership

• Curr

rrent ent Me Membership ership ~900 00 Me Members ers

• App

pprox roxima imatel tely y 745 Re Resi sident dent Mem Members ers

• Pr

Proj

• jec

ecte ted d Me Membership ership Gr Grow

• wth:

h: 30-40 40 Mem Members/Yr. ers/Yr.

• Pr

Proj

• jec

ecte ted d Me Membership ership at Comp

• mpletion:

letion: 1,5 ,500 0 Mem Membe bers rs

Res eserve erve Club ub Str trengths engths

• Gol
• lf

f Cou

• urse(s)

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ditions

• Clubhouse

ubhouse Fa Facilit ilities ies

• Po

Pool

• l,

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• gram
• Mem

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Res eserve erve Club ub Chal hallenge lenges

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• Limited

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• Inc

nconsist

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• St

Staff f Ava vaila ilabil bility ity & Cos

• sts

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Fut uture ure Pl Plans ans & G & Goa

• als

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–Commi

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• Go

Golf: : Comp

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• f

Hol

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Hol

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▪ Anderson erson Po Pond nd Dam m ($ ($3+ 3+ MM Cos

• st)

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(R (Req equire uired d large, rge, uns nsightly ightly drain ainage age basins sins) ) ▪ Variance riance Granted anted by City y in Sep eptem ember ber 2018 2018

Hol

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Sche hedu dule le

Ho Holes es #6 #6 – 11 11, #1 #14 4 ex exte tensio nsion Schedule edule

Re-design August - November 2018 Approvals December 2018 Construction January 2019– June 2019 Grassing May / June / July 2019 Play October 2019 – Spring 2020

Holl

• llow

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Co Comm mmunity unity Gr Grow

• wth

th

Comp

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• f Woo

Woods dside ide

• Approximately 250 Future

Lots

• Estimated 175 Hollow Creek

Reserve

• Approximately 75 in The

Reserve

• Estimated 10 Year

Timeframe

• Several New Parks
• Access to Hollow Creek

Nature Preserve

Co Comm mmunity unity Gro Growth wth

Br Bridg idgewater ewater at H

t Hol

• llow
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ek Preserve eserve

• Rural

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• Acces

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ub Mem embe bership rship

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The he Villag age e at at Wo Woods

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• Ass

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Co Comm mmunity unity Gr Grow

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The he Villag age e at at Wo Woods

• dside

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• Apartm

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e Activi vitie ties s & Ex Experience eriences

• Com
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• ad &

Tr Traffic ffic Light ght! !

Co Concl nclusion usion

The he Res eser erve e Club ub is Su Susta tainable! nable!

• Last Major Amenity Project to be

Completed Soon

• Modest but Improving Profitability
• Stable, Growing Membership (from

Development)

• World Class Facilities in Place
• Operational Improvement Required
• Solid Financial Structure