Tourism Summit & AGM 1 Morning Time Session Facilitator - - PowerPoint PPT Presentation

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Tourism Summit & AGM 1 Morning Time Session Facilitator - - PowerPoint PPT Presentation

Tourism Summit & AGM 1 Morning Time Session Facilitator Panellists Agenda 10:00 Welcome Murray Matheson 10:10 AGM 11:00 Break Destination Narvin Singh 11:10 Ontario Director Zach Fiddis Experiential Barrie Martin Liam


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Tourism Summit & AGM

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Morning Agenda

Time Session Facilitator Panellists 10:00 Welcome Murray Matheson 10:10 AGM 11:00 Break 11:10 Destination Ontario Narvin Singh Director 11:30 Experiential Tourism Panel Discussion Barrie Martin Owner/Operator Yours Outdoors Zach Fiddis Liam Karry Trevor Norris Trevor Crowe 12:30 Lunch

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Afternoon Agenda

Time Session Facilitator Panellists 1:00 Digital Marketing Panel Discussion Cathy Kirkpatrick Partner, Alphabet Melissa Eapen Josh Decaire Rosalyn Gambhir Lindsay Medeiros 1:45 TIAO Beth Potter President & CEO 2:05 Break Flavours of South Eastern Ontario 2:15 Success Story June Motel April Brown and Sarah Sklash 2:50 Prize Draw Bonnie Ruddock Lori McIsaac 3:00 Summit Ends Murray Matheson

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Annual General Meeting

Murray Matheson

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Ministry of Tourism, Culture and Sport

Blair Harris

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Pillar 1 Pillar 2 Pillar 3

Product Development Investment Attraction Workforce Development

2017-2018 Business Plan

Vision: To be recognized as the leading strategic partner by destinations in our region. Mission: Fostering successful destinations in RTO 9 that set the standard in Ontario.

Governance

Pillar 5

Marketing

Pillar 4

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Governance & Administration

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Governance & Administration

❖ Board of Directors and Committee meetings ❖ Industry Newsletter ❖ RTO Provincial collaboration ❖ Support to our stakeholders and destinations through Partnership Funds

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Marketing

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Marketing

❖ “Do The Things You Love” theme was integrated into all aspects of consumer marketing efforts ❖ RTO 9’s media efforts were a blended balance of experiences and destination focus ❖ RTO 9 targeted the GTA, Ottawa, Montreal and Northern New York state with their marketing efforts ❖ Produced 8 Destination Video’s that will be used in future promotion of destinations in South Eastern Ontario ❖ Consumer contesting continues to build email newsletter database

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Workforce Development

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Workforce Development

❖ Industry Workshops ❖ OTEC workforce development initiative ❖ St. Lawrence College placements

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Investment Attraction

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Investment Attraction

❖ Ontario East Economic Development Commission Tourism Advisory Committee ❖ Speaking engagements

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Product Development

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Product Development

❖ PKF accommodation tracking ❖ Travel intention study - Quebec ❖ On line to off line sensors ❖ Research strategy and action plan

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Oliver Martin

Twenty31 Consulting Inc.

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Kathrine Christensen – Treasurer’s Report

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Murray Matheson - Board Nominations

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Morning Break

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Destination Ontario

Narvin Singh, Director Partnerships and Regional Relations

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Panel Discussion: Experiential Tourism Facilitator: Barrie Martin

Zach Fiddis Liam Karry Trevor Norris Trevor Crowe

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LUNCH

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Panel Discussion: Digital Marketing Facilitator: Cathy Kirkpatrick

Melissa Eapen Josh Decaire Rosalyn Gambhir Lindsay Medeiros

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Beth Potter, President & CEO, Tourism Industry Association of Ontario

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Local Flavours in South Eastern Ontario

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Success Story The June Motel

Guests are greeted with a smile and a glass of rosé in the "wine lobby," where a neon sign reading "Peace Love Wine" casts a watermelon-hued glow. Open a salmon-painted door to your lodgings – you could be in the Wine Suite or Rosé Suite – and you'll find plenty of glassware and charcuterie boards for you to enjoy your spoils from the day's tours.

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April Brown and Sarah Sklash Owners

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Thank You! – Prize Draw

Bonnie Ruddock, Executive Director, RTO9 Steve Weir, Marketing & Communications Manager, RTO9 Lindsay Medeiros, Digital Marketing Specialist, RTO9 Lori McIsaac, Operations Manager, RTO9

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THE END

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Local Flavours in South Eastern Ontario