TOP TIPS AND PRESENTATION LOG IN DETAILS TOP TIPS AS IDENTIFIED BY - - PowerPoint PPT Presentation

TOP TIPS AND PRESENTATION LOG IN DETAILS

TOP TIPS AS IDENTIFIED BY YOU

DAY 1 – Bidding, Value Chain, Markets (international association, incentives)

• Collaborate with all parties when bidding (CVB, PCO, supplier etc)
• Understand the customer – spend more time to understand their objectives
• Undertake deep research about the client
• Ensure authenticity of the destination
• Work as one destination, integrating all partners/stakeholders to get the business to Sri Lanka, rather

than creating the competition beforehand

• Content to be constantly updated
• Look at the buyer’s perception on a destination
• Bidding process – remember 3 As, 3 Ps 3 Fs, RFP & RFI
• Consider the Value Chain
• Request information rather than just assuming
• Faroe Islands promotion – how they created awareness
• Rather than sending bulk proposals always customise them.
• Co-operation and Co-opetition
• Never lose, I will win or learn
• Don’t make claims you cannot justify, always prove them

TOP TIPS AS IDENTIFIED BY YOU

Day 2 – Site Inspections, Risk Management, Marketing, Corporate Market, Project Plan

• Corporate marketing – less is more
• Corporate marketing –be specific about priorities
• Corporate marketing – understanding the brand value and how important it is
• Risk management = uncertainty
• Marketing plan to boost numbers – digital market/ creating viral videos/ influences/ bloggers/visualise

the entire project/avoid bottlenecks.

• Check the 20 things for the site inspection
• Marketing – new trends and innovation
• One Vision One Plan (project plan), One Realistic Budget
• Goal without a plan is just a wish (Project Plan)
• Be aware of different client cultures – I need it now, last minute, late negotiator, change my mind
• Brand value proposition
• Brand experience in local market
• Undertake risk management

TOP TIPS AS IDENTIFIED BY YOU

Day 3 – Sponsorship & Exhibitions, Meeting Design, Incentive Programmes, People Skills

• Positive leadership behaviour – PERMA – how to build trust
• WINFM – What’s in it for me?
• Beauty is nothing without brains
• Don’t be a zero be a HERO
• How to be a Hero – Positive leadership logic – make more hero(e)s
• Using the Lewis Model to identify national characteristics
• Maslow’s hierarchy of needs
• Floor planning – it’s all in the floor plan
• TETRIS effect
• Define performance objectives
• How to prepare the sponsorship document – research and analysis
• Different types of sponsorship – digital, educational, social - choose the correct tool
• Importance of asking fantastic questions
• If you work on succeeding, you have no time to be jealous
• Less is more
• You don’t have to prove yourself every 10 seconds
• Never stop learning

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