Together For Respect At Home A Respectful Relationships social - - PowerPoint PPT Presentation
Together For Respect At Home A Respectful Relationships social marketing campaign How the campaign came about In response to Covid-19 A change in the way in which we live, work and interact Predicted increase in Family violence Expressed
A Respectful Relationships social marketing campaign
In response to Covid-19 A change in the way in which we live, work and interact Predicted increase in Family violence Expressed support from community partners
#TogetherForRespectAtHome
EDVOS, Eastern Health, Outer East Primary Care Partnership, Women’s Health East,
Outer East Respectful Relationships
GOAL
To take a collaborative and evidence-based approach to prevent violence against women during COVID-19 pandemic through promoting respectful relationships and positive mental health and wellbeing strategies.
#TogetherForRespectAtHome
Introduction of the Together for Respect at Home Campaign Early intervention support and information for women experiencing or at risk of experiencing family violence Engaging boys and men in respectful relationships and accountability Promoting mental health and wellbeing for families Healthy ways to connect with community and other supports Healthy relationships and shared responsibilities 1. 2. 3. 4. 5. 6.
#TogetherForRespectAtHome
To saturate our campaign across the EMR and beyond
Reach
Post 1 7500 Post 2 7800
Content sharing
Vichealth PiP Basecamp VicPCP Schools Neigbourhood houses EFNL Box Hill Institute
#TogetherForRespectAtHome
Evaluation will be analysed through online engagement and reach of the campaign. This will be measured by the number of shares, likes, comments and reach of each post. Survey monkey for those who participated in sharing the content through their own social media platforms. Development of more tiles with tailored messaging and stakeholder and community consultation
#TogetherForRespectAtHome
For more infromation contact Phoebe Anglim Project Coordinator Eastern Domestic Violence Service phoebeanglim@edvos.org.au
Together For Respect At Home content and resources can be found at http://whe.org.au/tfer/tfer-projects/