Together For Respect At Home A Respectful Relationships social - PowerPoint PPT Presentation

Together For Respect At Home A Respectful Relationships social marketing campaign

How the campaign came about In response to Covid-19 A change in the way in which we live, work and interact Predicted increase in Family violence Expressed support from community partners EDVOS, Eastern Health, Outer East Primary Care Partnership, Women’s Health East, Inspiro. Marooondah City Council, Yarra Ranges Council & Outer East Respectful Relationships #TogetherForRespectAtHome

Strategy, partnership and vision GOAL To take a collaborative and evidence-based approach to prevent violence against women during COVID-19 pandemic through promoting respectful relationships and positive mental health and wellbeing strategies. #TogetherForRespectAtHome

Tiles developed 1. Introduction of the Together for Respect at Home Campaign 2. Early intervention support and information for women experiencing or at risk of experiencing family violence 3. Engaging boys and men in respectful relationships and accountability 4. Promoting mental health and wellbeing for families 5. Healthy ways to connect with community and other supports 6. Healthy relationships and shared responsibilities #TogetherForRespectAtHome

Communication and engagement strategy To saturate our campaign across the EMR and beyond

Successes so far Reach Post 1 7500 Post 2 7800 Content sharing Vichealth PiP Basecamp VicPCP Schools Neigbourhood houses EFNL Box Hill Institute #TogetherForRespectAtHome

Evaluation Evaluation will be analysed through online engagement and reach of the campaign. This will be measured by the number of shares, likes, comments and reach of each post. Survey monkey for those who participated in sharing the content through their own social media platforms. Next Steps Development of more tiles with tailored messaging and stakeholder and community consultation #TogetherForRespectAtHome

Thank you Together For Respect At Home content and resources can be found at http://whe.org.au/tfer/tfer-projects/ For more infromation contact Phoebe Anglim Project Coordinator Eastern Domestic Violence Service phoebeanglim@edvos.org.au