To Tourism urism Cou Council ncil Me Meeti eting ng 19 - PowerPoint PPT Presentation

To Tourism urism Cou Council ncil Me Meeti eting ng 19 February 2019

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Ro Roll l Cal all Tour ourism ism Cou ouncil ncil Me Memb mbers ers • Voting • Busch Gardens Kevin Lembke • Colonial Ntl Hist. Park (NPS) Kym Hall • Colonial Williamsburg Mitchell Reiss • Hotel/Motel Association Neal Chalkley Vice Chair • Restaurant Association Mickey Chohany • Yorktown/Jamestown Found. Phil Emerson • City of Williamsburg Doug Pons • James City County Ruth Larson Treasurer • York County Jeff Wassmer Chair • Ex Officio • GWCTA Jeanne Zeidler • Virginia Tourism Council Rita McClenny 3

Found ound Ar Arou ound nd To Town -- -- Things You’ll Only See in Gr Great ater er Wi Will llia iamsburg msburg 4

Yo York rktown town Mon Monument ument 5

Seen this Week…… 6

Pu Public blic Co Comme mment nt • Limit to 3 Minutes • State Name and Address • No Q&A 7

Ap Appr prove ove Min Minutes utes • January 15, 2018 Meeting 8

Tr Trea easurer surer Re Repor port 9

Re Reve venue/Expenses nue/Expenses Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 TOTAL Actual Actual Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget REVENUE SB942 $ 3,791,403 $ 928,338 $ 741,955 $ 693,688 $ 807,344 $ 559,886 $ 603,694 $ 695,886 $ 793,740 $ 774,953 $ 842,010 $ 847,439 $ 753,869 $ 12,834,205 $1 $ 566,400 $ 63,416 $ 119,269 $ 138,236 $ 104,089 $ 118,246 $ 57,841 $ 73,401 $ 118,645 $ 160,786 $ 132,071 $ 174,230 $ 181,530 $ 2,008,160 Maint of Effort $ - $ - $ - $ 418,944 $ - $ - $ 418,944 $ - $ - $ 418,944 $ - $ - $ 418,944 $ 1,675,777 Other $ 2,854 $ 3,490 $ 6,344 Total Revenue $ 4,360,657 $ 995,244 $ 861,224 $ 1,250,868 $ 911,433 $ 678,132 $ 1,080,479 $ 769,287 $ 912,385 $ 1,354,683 $ 974,081 $ 1,021,669 $ 1,354,343 $ 16,524,486 EXPENSES Dest Marketing $ - $ 60,321 $ 532,328 $ 807,806 $ 1,119,858 $ 1,016,010 $ 669,331 $ 366,121 $ 519,693 $ 463,169 $ 445,382 $ 351,836 $ 278,842 $ 6,630,695 Other Sales & Marketing $ - $ 10,027 $ 46,350 $ 78,650 $ 84,750 $ 117,328 $ 28,250 $ 26,225 $ 26,250 $ 30,600 $ 36,850 $ 25,725 $ 22,700 $ 533,710 Labor & Benefits $ - $ 4,133 $ 94,698 $ 94,698 $ 104,698 $ 104,698 $ 104,698 $ 104,698 $ 104,698 $ 104,698 $ 104,698 $ 104,698 $ 105,263 $ 1,136,375 Shared Admin $ - $ 3,720 $ 17,118 $ 17,017 $ 18,618 $ 18,618 $ 18,618 $ 18,618 $ 18,618 $ 18,618 $ 18,618 $ 18,618 $ 18,618 $ 205,421 Total Expenses $ - $ 78,201 $ 690,494 $ 998,172 $ 1,327,925 $ 1,256,654 $ 820,897 $ 515,663 $ 669,260 $ 617,085 $ 605,548 $ 500,877 $ 425,424 $ 8,506,200 2019 Rev over Expenditures by Month $ 917,043 $ 170,730 $ 252,697 $ (416,492) $ (578,522) $ 259,582 $ 253,624 $ 243,125 $ 737,598 $ 368,533 $ 520,792 $ 928,920 $ 3,657,629 YTD TOTAL CASH BALANCE $ 4,360,657 $ 5,277,700 $ 5,448,430 $ 5,701,126 $ 5,284,635 $ 4,706,112 $ 4,965,694 $ 5,219,318 $ 5,462,444 $ 6,200,042 $ 6,568,574 $ 7,089,366 $ 8,018,286 10

Cash Ca h Pr Proj ojections ections Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Total Actual Actual Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget State Disbursement $4,360,657 $991,754 $861,224 $831,924 $911,433 $678,132 $661,535 $769,287 $912,385 $935,739 $974,081 $1,021,669 $935,399 $ 10,484,562 Maint of Effort $0 $0 $0 $ 418,944 $ - $ - $ 418,944 $ - $ - $ 418,944 $ - $ - $ 418,944 $ 1,675,777 Reserves 0 $0 $ 750,000 $ 751,250 $ 752,502 $ 753,756 $ 755,013 $ 756,271 $ 757,531 $ 758,794 $ 760,059 $ 761,325 $ 762,594 Money Market 0 $2,001,845 $ 2,004,347 $ 2,006,853 $ 2,009,361 $ 2,011,873 $ 2,014,388 $ 2,016,906 $ 2,019,427 $ 2,021,951 $ 2,024,479 $ 2,027,009 $ 2,029,543 Checking $4,360,657 $3,275,855 $2,694,082 $2,943,024 $2,522,771 $1,940,483 $2,196,294 $2,446,142 $2,685,485 $3,419,297 $3,784,037 $4,301,031 $5,226,148 Total Cash on Hand $4,360,657 $5,277,700 $5,448,430 $5,701,126 $5,284,635 $4,706,112 $4,965,694 $5,219,318 $5,462,444 $6,200,042 $6,568,574 $7,089,366 $8,018,286 11

$1Transien ransient t Tax ax Jul Aug Sep Oct Nov Dec City of Williamburg $59,869 $58,788 $42,833 $46,433 $47,696 $44,949 James City County $39,712 $23,755 $44,779 $26,086 $38,131 $26,682 York County $66,598 $66,182 $42,174 $53,499 $42,557 $46,921 Total $166,179 $148,725 $129,786 $126,018 $128,384 $118,552 12

SB SB 942 (½ (½ of of 1% % sal ales es ta tax) x) Jul Aug Sep Oct Nov Dec City of Williamburg $83,427 $291,808 $166,484 $193,208 $174,634 $199,174 James City County $212,948 $636,898 $356,619 $390,212 $400,715 $397,152 York County $241,914 $558,126 $355,033 $348,248 $363,300 $356,635 Total $538,289 $1,486,832 $878,136 $931,668 $938,649 $952,962 13

Ot Othe her • WADMC Closeout – Near Even • 2019 Financial Processes • Reserve Accounts Established 14

Se Sear arch ch Co Committee mmittee Re Report port 15

By By-Laws Laws Co Committe mmittee e Re Repor port 16

By By-Laws Laws • Alliance Finalized By-Laws • Three Tourism Council Members • Business Council to Finalize Thiers in March • WTC Updated Draft for Review • Comments back NLT 4 March • Committee Will Meet to Finalize • Draft One Week Prior to March Meeting • Approval at March Meeting 17

Ma Mark rketing eting Di Dire rector ctor Re Repor port 18

Cre reati ative ve Up Upda date te January 24, 2019 Marketing Advisory Group met to work on the final treatment for the campaign identity resulted in supporting the evolved changes

EXISTIN ISTING G FOOTA TAGE GE EO | THAT’S FUNEX VIDEO EXPECT ECTED ED :30 (DIGITAL ITAL & B BROADCAS DCAST) T) (Super and V.O. over great shot of DoG street) V.O.: What’s Funexpected? (Re-enactors and Busch Gardens ride) W H A T ’ S V.O.: A vacation with revolutionary experiences everywhere you turn. ? (Splashing at Water Country USA and cannons) V.O. Where the cannonballs keep coming, (Family being surprised by throwing axes and maybe dressing up as soldiers or trying new food) V.O.: And you have to be game for just about anything. (Family on Busch Gardens ride and a couple sharing an adult beverage) V.O.: It’s a place that’s equal parts frantic and romantic. (Super and V.O. over shot of a family riding bikes together and laughing) V.O.: You’ll experience it all in (Family on a boat deck and family playing on the beach) V.O.: Greater Williamsburg – where what’s next is anybody’s guess. That’s Funexpected. (Super and V.O. That’s Funexpected) (Art card with Visit Williamsburg logo and url) V.O.: Plan your Funexpected vacation today at VisitWilliamsburg.com/fun 20

EXISTIN ISTING G FOOTA TAGE GE EO | THAT’S FUNEX VIDEO EXPECT ECTED ED :30 (DIGITAL ITAL & B BROADCAS DCAST) T) (Super and V.O. over nice shot of family touring a tall ship) V.O.: What’s Funexpected? (Family dressing up, watching drum and fife show, doing cartwheels on beach) W H A T ’ S V.O.: A getaway where marching to the beat of a different drummer is ? encouraged. (Family at archaeological dig and family enjoying a great meal at Chownings) V.O.: Where you can dig into a settler’s past or something delish from the past. (Kid interacting with re-enactor, family with wolves at Busch Gardens) V.O.: Hey, you never know who, or what, you’ll bump into . (Log ride at Water Country USA and paddleboarding) V.O.: So it’s best to just go with the flow . (Super and V.O. over shot of kid looking wiped out by ride while parents laugh) You’ll experience it all in V.O.: (Family holding hands while walking around Busch Gardens) V.O.: Greater Williamsburg – where what’s next is anybody’s guess. That’s Funexpected. (Super and V.O. That’s Funexpected) (Art card with Visit Williamsburg logo and url) V.O.: Plan your Funexpected vacation today at VisitWilliamsburg.com/fun 21

YOUNG OUNG CO COUPLE UPLES AL | INIT DIGIT ITAL ITIA IAL L BANNERS ERS 22

ACT CTIV IVE E ADUL DULTS TS AL | INIT DIGIT ITAL ITIA IAL L BANNERS ERS 23

FAMILIE MILIES S WITH H YOUNG OUNG CH CHILDREN LDREN AL | INIT DIGIT ITAL ITIA IAL L BANNERS ERS 24

FAMILIE MILIES S WITH H TEENAGERS ENAGERS AL | INIT DIGIT ITAL ITIA IAL L BANNERS ERS 25

HISTORY TORY AL | RETA DIGIT ITAL TARGETIN ETING STAT ATIC IC BANNER ERS 26

ROMANCE MANCE AL | RETA DIGIT ITAL TARGETIN ETING STAT ATIC IC BANNER ERS 27

THRILL ILL SEEKING EKING AL | RETA DIGIT ITAL TARGETIN ETING STAT ATIC IC BANNER ERS 28

OUTD TDOOR OOR ADVEN VENTURE TURE AL | RETA DIGIT ITAL TARGETIN ETING STAT ATIC IC BANNER ERS 29