SLIDE 1
Thoughts on Design ... or how to think about form What is design? - - PowerPoint PPT Presentation
Thoughts on Design ... or how to think about form What is design? - - PowerPoint PPT Presentation
Thoughts on Design ... or how to think about form What is design? ... and how do I approach it? I can show you what not to do ... http://tinyurl.com/6ym5yft Before you have focused your thoughts you are all over the place, because you are
SLIDE 2
SLIDE 3
I can show you what not to do ...
SLIDE 4
SLIDE 5
SLIDE 6
http://tinyurl.com/6ym5yft
SLIDE 7
“Before you have focused your thoughts you are all
- ver the place, because you are searching. You are
- feeling. You are looking for things. You do not know
what you are doing. You are lost. You are in a
- maze. So thinking is the number one in the design
- process. The design is the product of your thinking”
- Paul Rand
SLIDE 8
Design is thinking!
... not playing around in Photoshop
SLIDE 9
Yeah, okay
... so what should I be thinking about?
SLIDE 10
“Design is relationships. Design is the relationship between form and content”
- Paul Rand
SLIDE 11
SLIDE 12
You can learn it
... if you start thinking before styling
SLIDE 13
Danger DANGER!!!
SLIDE 14
Another kind of definition is that design is a system of relationships between all of the aspects of the problem, which means the relationship between you and the piece of canvas, [...] you and the eraser, you and the pen. The relationship between the elements proportions, which mean the relationship of sizes. I can go on all day. This is one of the reasons why design is so difficult to accomplish. Because every time you do something, the potential for making mistakes is
- enormous. The process of designing is from complexity to
- simplicity. The part of complexity if filled with all kinds of
horrible problems. ”
- Paul Rand
SLIDE 15
SLIDE 16
SLIDE 17
SLIDE 18
SLIDE 19
Don’t worry
... just don’t put stuff in to be trendy
SLIDE 20
One relationship
... is between the content and the shapes
SLIDE 21
SLIDE 22
Random Positioning
SLIDE 23
Grouped
SLIDE 24
Grouped Similar
SLIDE 25
Complex Negative Space
SLIDE 26
Simple Negative Space
SLIDE 27
Align Left
SLIDE 28
Align Center
SLIDE 29
SLIDE 30
SLIDE 31
SLIDE 32
Another relationship
... is between the content and the fonts
SLIDE 33
SLIDE 34
SLIDE 35
SLIDE 36
SLIDE 37
SLIDE 38
SLIDE 39
SLIDE 40
SLIDE 41
SLIDE 42
SLIDE 43
SLIDE 44
SLIDE 45
A third relationship
... is between the content and colors
SLIDE 46
SLIDE 47
SLIDE 48
Young
SLIDE 49
SLIDE 50
Playful
SLIDE 51
SLIDE 52
Digital
SLIDE 53
The design process
... for my new awesome menu
SLIDE 54
SLIDE 55
SLIDE 56
SLIDE 57
SLIDE 58
SLIDE 59
SLIDE 60
SLIDE 61
SLIDE 62
SLIDE 63
Judge it yourself
... with examples of stuff I really like
SLIDE 64
SLIDE 65
SLIDE 66
SLIDE 67
Sed ut perspiciatis unde
- mnis iste natus
November 12, 1951
SLIDE 68
SLIDE 69
http://stewd.io/w/jed
SLIDE 70
SLIDE 71
Mistakes
... or what happens when you don’t think
SLIDE 72
Before After
SLIDE 73
Before After
SLIDE 74
SLIDE 75
SLIDE 76
SLIDE 77
SLIDE 78
Trends
... stay away from them
SLIDE 79
http://8020.com/ http://metalabdesign.com/ http://www.odopod.com/ http://erskinedesign.com/ http://kyanmedia.com/ http://agenda26.com/
http://www.inspira-uk.com/ http://blueskyskills.co.uk/ http://www.geotecsurveys.com/
SLIDE 80
Readings
... a list of books you may want to read
SLIDE 81
Paul Rand - A Designer’s Art Paul Rand - Design, Form and Chaos Bulletins of the Serving library
http://www.servinglibrary.org/
Dot Dot Dot Magazine
http://www.dot-dot-dot.us/
Kimberly Elam - Grid Systems Josef Albers - Interaction of Color
SLIDE 82