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Welcoming the World
Annual Public Meeting, 2017
the World Annual Public Meeting, 2017 Chairs Introduction Canadas - - PowerPoint PPT Presentation
the World Annual Public Meeting, 2017 Chairs Introduction Canadas - - PowerPoint PPT Presentation
Welcoming the World Annual Public Meeting, 2017 Chairs Introduction Canadas New Tourism Vision Marketing Access Product Canada on Top of the World Video 1: 2016 Annual Report Highlights On Track for Our Best Year Ever 21 20.1M
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Chair’s Introduction
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Canada’s New Tourism Vision Marketing Access Product
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Canada on Top of the World
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Video 1: 2016 Annual Report Highlights
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On Track for Our Best Year Ever
2000
20 19 21 18 17 16 15
Millions of Arrivals
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2012 2013 2014 2015 2016
20.1M
Source: ITS, DC Research
2017
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+5%
Air
+0.1%
Auto
+10%
Other
YTD September 2017
US Overnight Performance in 2017
11.6M
travellers
+3%
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TC TBC
Overseas Performance in 2017 – YTD September
+6% 100,000 200,000 300,000 400,000 500,000 600,000 700,000 BRAZIL +18% JAPAN +1% INDIA +17% +12% SOUTH KOREA +52% MEXICO +14% AUSTRALIA GERMANY +6% FRANCE +6% CHINA +11% UNITED KINGDOM
- 2%
+7%
YOY Increase
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Millennial Travel Program
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Video 2: Canada 150
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Connecting America
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Connecting America
Goals
1.035M $629M
Leisure Travellers Visitor Spend
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Leads
1M $21M
Partner Investment Audience Pool for Retargeting
81M
Performance Highlights to Date
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Earned Media Stories
265 160M
Video Views Social Media Engagements/Actions
10.8M
Performance Highlights to Date
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Campaigns
34
Industry Investment
$9.6M
National / Cross Provincial Initiatives
13
Co-op Program Overview
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The China Opportunity
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The Chinese Market: What to Know
2nd fastest growing inbound market Long-haul travellers taking more trips than ever before Air travel is increasing More VAC’s in tier 2 cities
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Video 3: China Sizzle
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Exploring New Destinations
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Video 4: Rural & Remote
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Destination Canada
ITAC
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Authenticity is key Interest is there but awareness is low Travellers are looking for experiential and emotional Canadian advantage Personal and authentic connection
Joint Research on Perceptions
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Video 5: ITAC
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Alignment
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Collaboration
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Results
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Destination Canada Statistics Canada
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NorthStar 22
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Questions?
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