THE TECH TRANSFORMATION OF EDWINA M C CANN EDITOR-IN-CHIEF
THE VOGUE AUDIENCE BEFORE AND AFTER 380,000 UA SOCIAL MEDIA REACH MAGAZINE READERS 422,000 2 . 5 MILLION + MONTHLY Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March, 2017
VOGUE TOTAL SOCIAL MEDIA THE CUSTOMER 2.5+ MILLION ACQUISITION VOGUE TOTAL ONLINE VIEWS MAY 2017 1,471,000 ECOSYSTEM BRANDED VOGUE MAGAZINE EVENTS CIRCULATION 41K VOGUE MAGAZINE READERSHIP 422,000 Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March, 2017
VOGUE FASHION’S NIGHT OUT 340,000 CONSUMERS ACROSS SYDNEY & MELBOURNE $15.2 MILLION IS THE TOTAL CAMPAIGN VALUE $9.7 MILLION IN PR MORE THAN 600 RETAILERS PARTICIPATED 74% OF SURVEY RESPONDENTS MADE A PURCHASE AVERAGE SPEND: $278
VOGUE INVITES YOU Join Vogue and a team of game-changers to find out how to play a part in the digital revolution and power up your next career move. Vogue Codes events include a business summit, interactive live sessions, a free event just for the kids THE SOLD- and more! July 28 – August 10, 2017 OUT EVENT Sydney & Melbourne is back! Spaces are limited. BOOK NOW! vogue.com.au/voguecodes
SPONSORS PRESENTING PARTNERS SUPPORTING PARTNERS
“IF YOU WANT TO SEE WHAT BUSINESS LEADERSHIP MAY LOOK LIKE IN THREE TO FIVE YEARS, LOOK AT WHAT’S HAPPENING IN THE ONLINE GAMES” - BYRON REEVES, 6/07 “I like video games. In fact, that’s what got me into sofuware engineering when I was a kid. I wanted to make money so I could buy a better computer so I could play better video games.” – ELON MUSK, CEO TESLA & SPACEX, 10/16 “I do think this dynamic around kids growing up, building games and playing games, is an important one because I think this is how a lot of kids get into programming. I defjnitely wouldn’t have gotten into programming if I hadn’t played games.” – MARK ZUCKERBERG, CEO FACEBOOK, 5/15
PAYAL KADAKIA SYDNEY INTERNATIONAL KEYNOTE SPEAKER FOUNDER AND EXECUTIVE CHAIRMAN OF CLASSPASS A former management consultant and founder of a dance company, Payal Kadakia established ClassPass in 2013 – a monthly membership program providing access to a range of difgerent fjtness classes across the US and internationally. Today, it has 8,500 partners, provides one million classes on its platform, is available in 39 cities, and has recorded 30 million- plus reservations to date. It is also recognised as one of Forbes’ Next Billion-Dollar Startups while Kadakia was named a Forbes’ 8 Women Entrepreneurs to Watch in 2016 and made Fortunes’ 40 Under 40 list.
JAMES HIRSCHFELD SYDNEY INTERNATIONAL KEYNOTE SPEAKER CO-FOUNDER OF PAPERLESS POST James Hirschfeld launched Paperless Post in 2009 with his sister Alexa to prove that communication could be personal and well designed regardless of the medium. Tie idea for the business was conceived while James was still a student at Harvard University. Since then, the company has established new standards for modern correspondence, allowing users to communicate expressively on platforms that have otherwise favoured effjciency over design. Paperless Post collaborates with leading fashion and lifestyle designers including Kate Spade New York, Oscar de la Renta, Jonathan Adler and John Derian, to create beautifully designed invitations. While the business began as an online-only company, in 2012 it launched printed stationery. To date, Paperless Post users have sent more than 200 million cards. James will be a keynote speaker at Vogue Codes Summit and Live.
ISHA AMBANI SYDNEY INTERNATIONAL KEYNOTE SPEAKER DIRECTOR AT RELIANCE Isha Ambani is a director of Reliance Jio Infocomm and Reliance Retail. She is part of the founding team of Jio, a newly launched telecommunication and digital services company in India. Within 12 months of launching, Jio has brought afgordable, high-speed data services to more than 100 million customers across India, dramatically increasing both the number of internet users in the country as well as data consumption per user. Isha is also the force behind Reliance Foundation’s digital education program, which delivers educational resources to rural India via a digital platform, with the mission of being able to provide quality education – particularly in maths and sciences – to every child in India. Furthermore, Isha is the founder of the Reliance Foundation Art Program, which looks at promoting Indian art abroad and aims to bring international art to India.
INDIAN WIRELESS CARRIERS RELIANCE JIO - AFTER INVESTING $25B OVER 7 YEARS – ROLLS OUT 4G PAN-INDIA JIO NETWORK + 40 MONTHLY ARPU (POST 3/17 WHEN ARPU ROSE TO $4.70)
SOCIAL SOCIAL ADVERTISERS SOCIAL MEDIA MARKETING TOP CHALLENGES 6/16 METRICS USED TO MEASURE SUCCESS 5/16 SECURING MEASURING TYPING SOCIAL AMPLIFICATION ENGAGEMENT CONVERSION BUDGET & ROI CAMPAIGNS & BRAND & REVENUE RESOURCES AWARENESS TO BUSINESS GOALS
VOGUE INSTAGRAM STORY CAMPAIGN TOMMY HILFIGER 4. SOCIAL IMPACT 2. EXECUTION 3. RESULTS 1. CONCEPT Vogue ’s fashion director Christine Vogue created a dedicated co-branded Tiere was an average of 48,000 story Instagram stories are seeing engagement hashtag for the campaign and a views and audience engagement was Centenera attended the Tommy that is 2.6 times higher than static at 4.5%. To put this in perspective, Hilfjger spring/summer show in LA pre-promote article online, driving graphic posts. audiences to the bespoke content series the highest engagement rate on on behalf of the brand, creating an on Instagram. content on Vogue.com.au was 1.7%, exclusive “24 hours in LA” content series via Instagram Stories. Tie series proving the power of social. showcases Christine’s day in LA and will be posted on Vogue ’s Instagram Stories leading up to and ending with the Tommy Hilfjger show.
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