SLIDE 1 The Tales from the Classroom Project:
Collaborative Scholarship, Public Pedagogy, and Using Multimedia to Bridge the Divide Between Academia and the Public Bradley Conrad, PhD Capital University
SLIDE 2 Academic/Policy Disconnect
Academics are of little or no consequence in influencing
- r shaping educational policy (Swanson and Barladge,
2006)
SLIDE 3 Academic/Policy Disconnect
Of the ten most influential institutions, publications, and people in impacting educational policy:
0 were higher education institutions 0 were scholarly journals 1 was an academic (also a policy person)
SLIDE 4
The “New Way” to Influence Policy
Digital technology has led to the democratization of information with digital technology lowering costs and barriers to the production and consumption of information (Lubienski, Scott, & Debray, 2014)
SLIDE 5 The “New Way” to Influence Policy
Technology and multimedia make it possible to share information with broader audiences, bypassing policymaking gatekeepers (e.g. special interest groups, lobbyists), and can lead to the widespread dissemination
- f research (Goldhaber and Brewer, 2008).
SLIDE 6
The “New Way” to Influence Policy
To influence policy via media, we must think more broadly and write to policy elites as a target audience, as teachers and education students do not have the policymaking influence they once had (Greene 2011). Reaching broader audiences through multimedia/technology leads to a grassroots-like groundswell of public support for a policy issue and can ultimately lead to social change.
SLIDE 7 Vision for Tales
Four main branches to the project:
Book Blog Research Renderings Multimedia
SLIDE 8 The Book
Thirteen Authors Wide Geographic Distribution Across US
VA, NM, KY, TX, AK, ID, IL, ME, CO, SD
Elementary, Middle, and High Schools Urban, Rural, and Suburban Tell the Story of Students, Teachers, and Administrators Mainstream Audience
SLIDE 9 The Rest of the Branches
Book is an Anchor, but We Have Work to Do:
Branding Continue to Develop Website and Social Media Build Multimedia Platform
Grow the Blog, Research Renderings, and Other Editorial Content
SLIDE 10
Tales from the Classroom Website
https://www.talesfromtheclassroom.com
SLIDE 11 Tales from the Classroom Website
Contents:
Blog Research Renderings Library Info. on the project Info. on the team How to work with us Marketplace (in development) Social Media
SLIDE 12 The Blog
Purpose:
Public Pedagogy Tell the Stories of Students, Teachers, and Administrators Open People’s Eyes Encourage Action
SLIDE 13
The Blog
Written in Accessible Language Clarify Jargon Terms Present Problems but Offer Solutions Friendly, Didactic, and at Times, Humorous Tone 1-3 Pages Double-Spaced in Word Catchy Images
SLIDE 14 Getting Involved with the Blog
Tell your story as a student Tell your story as a pre-service or in-service teacher Talk about a triumph that happened in schools Deconstruct an issue affecting schools (with solutions/vision) Highlight something inspiring you would like to see more
SLIDE 15 Work with Us: Writing for the Blog
Blog Writer’s Guidelines
Length 750-2000 words Longer posts are also accepted (released as a series). Author Information Include your name, email, and institutional affiliation. Include any Instagram, Twitter, or Facebook ID names. You are welcome to include a 50-75 word bio and headshot (optional). Audience Blog posts focusing on current issues/events in K-12 education should be written for a general audience that includes parents, teachers, administrators, support staff, policymakers, and those interested in education. Style The blog seeks to share the voices and stories of those working in or with children/youth in our schools, so write in your authentic voice. Please note: while we welcome deconstructing what is “wrong” with education, we ask that you also offer solutions for issues you raise. Tales is about hope and possibility. We invite you to join us in sharing what might be, along with what currently is. Submission Submit your blog posts for review by clicking here. Reviewing Blog posts are peer-reviewed. Rather than rejecting you, we will work with you to ensure a high-quality post. To Learn More We welcome you to read previous blog posts at www.talesfromtheclassroom.com. For additional information, email us at info@talesfromtheclassroom.com.
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SLIDE 16
Work with Us: Blog Features
Visions of Good Education Profiles of an Educator Tale Teller’s Spotlight Tales Testimonials Other features
SLIDE 17
Work with Us: Editorial and Promotional Items
Editorial Content Calendar Frequent Blogging Promotion on Social Media Cross-promotion Invited and Guest Bloggers Images (stock photos free and paid) Develop partnerships
SLIDE 18 Partnerships
Teachers College Record Curriculum & Teaching Dialogue InSight Yelp Character Strong Genial.ly Education Elements LivingTree
SLIDE 19
Research Renderings
Getting Research and Theory into the Hands of Educators Render the Essential Elements 250 Words or Less Accessible Language Inform and Pique Interest in the Article Questions to Start a Conversation with a Stakeholder
SLIDE 20 The Multimedia Platform
Adult usage of social media …
Facebook, 68% Instagram, 35% Pinterest, 29% Snapchat, 27% LinkedIn, 25% Twitter, 24%
* Pew Research Center, 2018
SLIDE 21 The Multimedia Platform
Teen usage of social media …
Facebook, 51% Instagram, 72% Snapchat, 69% Twitter, 32% Youtube, 85%
* Pew Research Center, 2018
SLIDE 22
Tales Multimedia Platforms
Twitter (@talesfromthecla) Facebook (@talesfromthecla) Instagram (@talesfromthecla) LinkedIn (@talesfromthecla) Pinterest (@talesfromthecla) Medium (@talesfromthecla)
SLIDE 23
Tales from the Classroom Facebook
SLIDE 24
Tales from the Classroom Twitter
https://twitter.com/talesfromthecla
SLIDE 25
Tales from the Classroom Instagram
SLIDE 26
Work with Us: Social Media
Help Develop Editorial Calendar Schedule Re-post Blog Stories Help Build a Following on Social Media Develop Relationship with Influencers Identify and Share Articles, Editorials, etc. to Share Follow and Share Trends (Policy or C&I) Meaningful or Informative Quotes
SLIDE 27
Questions & Answers
What Questions do you Have?
SLIDE 28
Contact Information
Bradley Conrad Capital University Email: bconrad2@capital.edu or info@talesfromtheclassroom.com Twitter: @bconradcapital or @talesfromthecla
