The Sufferfest AFRICAN DREAM TEAM UCI MTB Team TEAM PRESENTATION: - - PowerPoint PPT Presentation

Africa’s Exciting UCI Mountain Bike Team from the Mountain Kingdom of Lesotho

TEAM PRESENTATION: 2018 - 2022

The Sufferfest AFRICAN DREAM TEAM

UCI MTB Team

What is a UCI MTB Team?:

Mountain Bike Racing: UCI MTB Team:

Mountain bike racing (MTB) is the competitive cycle sport discipline of mountain biking held on off-road

• terrain. The sport is administered by

the International Cycling Union (UCI). Our team concentrates on the Cross- Country (XC) or Endurance disciplines

• f MTB racing. The Cross-Country

Olympic (XCO) format is held over undulating circuits of approximately 5km, with technical descents, forest roads, rocky paths and obstacles. In 2014, our team registered as Africa’s first UCI MTB Team. This international “PRO” status gives us access to the world’s biggest races and inclusion in the world team

• rankings. In 2017, we reached our

highest ranking of 26th ranked team in the world. As of 2017, we remain Africa’s only UCI MTB Team and continue to be the most consistent and visible team in the African UCI MTB race circuit. Attaining UCI MTB Team status is an achievement we are very proud of and we will continually strive to maintain our status. Photo: Hoshi Yoshida

Our Vision:

Goals:

For the period 2017-2022, our goals are: -

• To achieve a ranking of at least top 20 team in the world.
• To achieve qualification of at least two riders for Tokyo 2020 Olympic

Games.

• To achieve a gold medal performance at African Continental

Championship.

• To achieve a podium/ medal performance at 2022 Commonwealth

Games.

VISION STATEMENT:

African riders fulfilling their dreams, well equipped and physically primed to conquer the world’s best mountain bike races.

Mission Statement:

Riders: We are committed to showcasing the talent of African cyclists on the international stage and providing each aspiring rider with a positive and safe environment to develop to their full potential in the sport of cycling. Partners: We are committed to providing our partners and sponsors with a unique platform to promote products, services and social responsibility and to be loyal, industrious and inventive in our approach bringing our partners unrivalled value for their investment.

http://africandreamteam.net/

What Makes Us Different?:

• A. There is no other UCI MTB Team like ours.

Our team is genuinely unique. Each one of our riders has a different story of

• vercoming adversity and poverty to become an elite rider. The interest in
• ur team is such that everywhere we travel, local media is keen to hear our

story. Our riders stand out from the crowd and make a strong statement, whether it be through eye-catching photos or a strong presence at an event.

• B. Communicating Your Values

Are you a brand that is passionate about clean cycling and cheering for an underdog? Do you want to associate with a success story of hard work and determination

• vercoming poverty?

Would supporting our team strike a chord with your fans and build your brand affinity?

• C. Interesting Content Creation

We can provide you with unique, interesting and exciting content for your social media channels, website and marketing brochures:

• D. Exposure to the Expanding AFRICAN Cycling Market

The cycling market in Africa is growing at an exponential rate. Supporting

• ur team puts your brand right at the heart of the African cycling scene.
• E. Social Media

We have a social media following of over 10,000 fans on Facebook. Our fan base is global, which provides a great platform of exposure for sponsors. http://africandreamteam.net/

The Most Consistent & Visible African MTB Team With Global Ambitions:

No other team in Africa travels as widely and as regularly as our team. Just look at our footprint.

2018 Dreams:

Major Games 4-18 Apr ‘18 Commonwealth Games Gold Coast, Australia 6-18 Oct ‘18 Youth Olympic Games Buenos Aires, Argentina World Championships 4-9 Sep ‘18 UCI MTB World Championships Lenzerheide, Switzerland UCI World Cups 10-12 Mar ‘18 UCI MTB World Cup Cape Town, South Africa 24-26 Aug ‘18 UCI MTB World Cup La Bresse, France UCI Class 1 Races 3 Feb ‘18 SA XCO Cup #1 Cape Town, South Africa 31 Mar ‘18 Nedbank Namibia XC Windhoek, Namibia 31 Mar ‘18 SA XCO Cup #2 Gauteng, South Africa 5 May ‘18 SA XCO Cup #3 Pietermaritzburg, RSA 16 Jun ‘18 SA XCO Cup #4 Mankele, South Africa 18 Aug ‘18 Nedbank Lesotho XC Maseru, Lesotho 1-7 Oct ‘18 Lesotho Sky Stage Race Roma, Lesotho

Budget (ZAR) USD $ Affiliations & Licensing R20,000 $1500 Race & Training Expenses R160,000 $12300 Rider Insurance R20,000 $1500 International Travel R150,000 $11500 Equipment Costs R100,000 $7700 Rider Subsistence Stipends R140,000 $10800 Marketing & Branding R40,000 $3000 TOTAL R630,000 $48300

Annual Budget:

Annual Budget 2018

http://africandreamteam.net/

TITLE SPONSOR (Maximum two title sponsors): MAIN SPONSOR: PRODUCT SPONSOR:

• Minimum investment of $15,000/ R200,000

per annum as cash or in-kind product or services sponsorship.

• The official Team name will include the

Sponsor’s Brand Name on all levels of publicity, media, communication, clothing and branding opportunities.

• The Official Team name including sponsors

brand will feature on the International Cycling Union database.

• The Sponsor Brand will feature very

prominently on the Team Kit, both chest and back of team jersey and on shorts.

• Team branding will give prominent exposure

at the Team Pit Area at all events where the team is participating. The Gazebo will act as a team area, VIP reception and a hub for promoting your products at events.

• Full access to team/ individual athletes for

marketing purposes.

• We are a loyal and committed team who will

treasure your brand/ products, give great feedback and always act as responsible brand ambassadors.

• Minimum investment of $5,000/ R50,000

per annum as cash or in kind product or services sponsorship.

• Large sponsor logo to appear on team

jersey, website and Team Pit branding

• Regular Social Media feedback and

interaction.

• Use team photos/ news etc for brand

marketing.

• We are a loyal and committed team who will

treasure your brand/ products, give great feedback and always act as responsible brand ambassadors.

• Sponsor logo to appear on team jersey in

proportion to the size of sponsorship.

• We are a loyal and committed team who will

treasure your brand/ products, give honest feedback and always act as responsible brand ambassadors.

Investment Opportunities:

Photo: Andrew McFadden

http://africandreamteam.net/

ABOUT US: GREAT BRAND AMBASSADORS: HISTORY OF SUCCESS:

The African Dream Team is a UCI MTB Team with a difference. The purpose of the team is to identify cycling talent from the developing nations of Africa, particularly Lesotho, and give those riders an

• pportunity to cycle on the world’s biggest

MTB stages. We have a proven record of seeing young riders aspiring to big dreams, developing self-confidence and rising above the poverty and hopelessness that they were born into. More than half of our team members have lost either one or both parents, which is not uncommon in a region with such a high HIV/AIDS rate. OUR TEAM IS DIFFERENT! We stand out from the rest of the crowd and provide your brand with great ambassadors. The polite and courteous upbringing of our riders leads them to be natural appreciative and loyal

• ambassadors. The stunning scenery of

Lesotho, which is renowned for its harsh nature, also provides a great backdrop for you to highlight your brand. Since the team was formed in 2014, we have remained as the first and only African team to be licensed as an International Cycling Union Mountain Bike Team and to compete in World Cup/ World Championship level

• competition. Despite our lowly beginnings,

we currently rank inside the top 30 teams in the world. Fresh from competition at Cairns World Championships and with RIO 2016 Olympic Games experience under our belts, we now set our sights towards Gold Coast 2018 Commonwealth Games and Tokyo 2020 Olympic Games. We pride ourselves at being the most consistent and visible team on the African & South African MTB circuit.

About Us:

Photo: Hoshi Yoshida

http://africandreamteam.net/

The Team:

Phetetso Monese 22/09/1984

National Champ XCM ‘17 4th African Champs ‘17

Tumelo Makae 24/08/1996

National Champ XCO ‘17 2ⁿd African Champs u23 ‘17

Likeleli Masitise 02/02/1993

National Champ XCO ‘17 3rd African Champs ‘17

Matshidiso Ebudilwe 17/06/1996

National Champ ‘16 (Botswana)

Malefetsane Lesofe 22/03/1996

5th African Champs ‘17 u23

Lichaba West 18/02/1995

National Champ XCE ‘17

Teboho Khantsi 01/01/1991

3rd Nat’l Champs XCM ‘17 6th African Champs ‘17

Paseka Makhebesela 21/04/1993

3rd Nat’l Champs XCO ‘17

Katleho Patrick Manasi 20/09/1997 Eric Ramohanoe 28/10/2000

Nat’l Champ Junior XCO ‘17

Team Roster 2017. Click on name to hyperlink to results on mtbcrosscountry.com Contact: Mark West (Team Manager) Email: marklesotho@gmail.com Whatsapp: +266 63050135 http://africandreamteam.net/