The scope for sustainable distribution and servicing in the Regent Street area of Central London LRN 2009 Cardiff Business School 10 September 2009 Marzena Piotrowska, Michael Browne, Darren Briggs, Julian Richardson, Ian Wainwright
Regent Street characteristics • Situated in Central London in the borough of City of Westminster and in the heart of London’s West End • Occupied mostly by commercial tenants • Prime shopping and tourist destination • In 2008 over £4.5 billion was spent in the West End, making it the UK's top retail centre
Tenants in Regent Street Retail outlets Non-retail businesses Fashion and shoe stores Accountants Cafés and restaurants Business Consultants Healthcare and toiletries stores Financial Advisors Jewellers Legal Firms Banks Recruitment Advisors Luggage and leather goods stores Medical Institutions Opticians Travel Agents Electronic and electrical goods stores Other ( i.e. retailers’ Head Offices, publishers) Children / Toy stores Sportswear stores Home furnishings stores Mixed goods store
Planned Regent Street improvements • Wider pavements • Reduced traffic volumes • Off-site consolidation centre serving local businesses
Aims of the study • Gain better understanding of freight transport and servicing activities taking place in the Regent Street area • Identify viable ways in which the existing operations can be made more sustainable
Research methodology • Tenant survey – a questionnaire completed by retail and office tenants • Observation and vehicle count survey • Driver interviews
Tenant survey • Total of 484 questionnaires were distributed to: Retailers – 122 questionnaires Office tenants – 362 questionnaires • Overall response rate – 21% • Designed to gather information about freight and service related activities taking place at tenants’ premises
Observations and vehicle count • Conducted at 14 sites in Regent Street area over a 48 hour period • Started at 07:00 hours on 20 January 2009 and finished at 07:00 hours on the 22 January 2009 • Total of 2134 vehicle counts were recorded • Collected data and information helped to understand freight and service related activities taking place in the surveyed area.
Driver interviews • Combined with observations and vehicle count at 14 sites in Regent Street area • Total of 314 drivers were interviewed which accounts for about 15% of the total vehicle count • Drivers asked about key facts related to their journey to the Regent Street area
Freight and service vehicles Vehicle Type Count % LGVs 1291 63 HGVs 584 29 Other 168 8 Total 2043 100
LGVs & HGVs – Trip purpose 1000 900 800 700 Collection 600 Delivery Count 500 Servicing Waste Collection 400 Other 300 200 100 0 LGVs HGVs
Deliveries to Regent Street area Sector Percent of Survey Data Hospitality 39% Business 28% Retail 19% Consumables 9% Servicing 4% Other 1%
Arrivals of LGVs and HGVs 160 140 120 100 Count LGVs 80 HGVs 60 40 20 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Time (Hrs)
Deliveries and Services– activities during the day Arrival Time Deliveries (%) Services (%) Between: 07:00-10:00 hrs Morning Peak 41% 32% Between: 10:00-16:00 hrs 39% 34% Between: 16:00-19:00 hrs Evening Peak 6% 8% Between: 19:00-00:00 hrs 1% 7% Between: 00:00-06:00 hrs 13% 19%
Dwell Time of LGVs and HGVs LGVs HGVs Dwell Time Number of Percentage Number of Percentage (mins) Vehicles (%) Vehicles (%) 0-5 376 39 158 36 6-20 476 49 184 41 21-40 78 8 76 17 41+ 38 4 25 6 Total 968 100 443 100
Dwell time by trip purpose - LGVs Dwell Time Waste Delivery Servicing Collection (mins) Collection 0-5 40% 19% 39% 67% 6-20 51% 50% 53% 25% 21-40 7% 16% 8% 6% 41+ 2% 15% 0% 2%
Conclusions • Significant number of freight and servicing vehicles • LGVs accounting for 63% of all recorded counts and dominating all operations except for waste collections • Majority of vehicles involved in delivery operations • Service trips carried out mainly by LGVs • Little activity outside 9am – 5pm window – potential scope for out of hours deliveries
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