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Introduction Marc Morley Service Manager, Street Scene Why a - PowerPoint PPT Presentation

Sep 28, 2022 •120 likes •299 views

Introduction Marc Morley Service Manager, Street Scene Why a funeral business? We wanted to provide a comprehensive service The rising cost of funerals was a key issue for council members An opportunity to help regulate the market

  2. Introduction Marc Morley Service Manager, Street Scene

  3. Why a funeral business? • We wanted to provide a comprehensive service • The rising cost of funerals was a key issue for council members • An opportunity to help regulate the market place • Develop our commercial skills

  4. Business model options : • Private • Public private partnership • In-house • New company

  5. Launching a new company • Flexibility • Financial benefit to council – income plus 11% capital loan return • Ability to expand

  6. How long did it take to set up? 2 Years

  7. What was involved? • Market Research - Northumbria University • APSE – Business Case • Developing a 10-year detailed business case • Challenge and approvals process • Setting up the company and the governance (board of directors)

  8. • Premises - location, planning approval • Recruitment and selection process • Partners - coffins, suits, embalming equipment • NAFD membership

  9. Lessons learned • Changing terms and conditions to employ staff • Penalties for delayed building construction and design • Early designing and sorting of premises

  10. • Resilience and commitment to deliver • The ability to find solutions to challenging issues • Be a can do team!

  11. Developing the business

  12. • Pre-paid funerals • Developing networks • Coroner’s body conveyance work • Franchising the brand

  13. Communications and marketing (internal / external) Becoming the local family funeral director

  14. • Raising awareness locally • Website • Social media • Advertising in local press, publications and outdoor • Promotional materials eg pens, calendars

  17. 0191 433 4499 regentfuneralservices.co.uk Saltwell Road South, Saltwell Park, Gateshead, NE9 6DT A Gateshead Council owned Company

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