The Safe Feed/Safe Food Certification Program Feed Safety Stair - - PDF document

the safe feed safe food certification program feed safety
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The Safe Feed/Safe Food Certification Program Feed Safety Stair - - PDF document

The Safe Feed/Safe Food Certification Program Feed Safety Stair Steps HAACP-SF/SF SAFE FEED/ SAFE FOOD COMPANY, QUALITY & SAFETY PROGRAM Why Safe Feed/Safe Food Matters to Feed Mill Managers Recognition by FDA Officials Translates to


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The Safe Feed/Safe Food Certification Program

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Feed Safety Stair Steps

HAACP-SF/SF SAFE FEED/ SAFE FOOD COMPANY, QUALITY & SAFETY PROGRAM

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Why Safe Feed/Safe Food Matters to Feed Mill Managers

Recognition by FDA Officials

Translates to shorter and/or fewer inspections by the Food and Drug Administration

Lowers Insurance Premiums

Participating facilities often find that reduced insurance premiums result from Safe Feed/Safe Food certification

Preserves Brand Identity

Demonstrates to customers and ultimately consumers a commitment to producing safe, healthy feed and food

Improves Bottom Line

Increased savings by controlling various steps in the manufacturing process and reducing waste

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Safe Feed/Safe Food Marketing

Launched Web site: www.safefeedsafefood.org Appealed to non-participating AFIA members Hosted educational webcast Receive promotion assistance from already- certified facilities, state associations Prepared advertising, brochure, merchandise Outreach to retailers, trade associations Online media kit in production

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Ongoing Outreach to Producer Groups

Collaborated with National Pork Board

– Developed unique on-farm program

Endorsed by NPB’s Pork Safety Cmte Met with representatives of NMPF, NCBA Working to develop producer awareness through advertising and by creating “pull- through” demand

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Develop Awareness in Food, Retail Sectors

Met with representatives of McDonald’s, Wal-Mart, Food Marketing Institute Additional outreach planned, under way Leveraging existing relationships is helpful

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Continuous Improvement in Safe Food/Safe Feed

Enhanced program in early 2008 Increased marketing efforts in 2009 Strengthened position with respect to FDA Continuing education for FCI auditors Ongoing improvements based on Quality Committee recommendations Receive positive responses from certified facilities about their experiences

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International Safe Feed/ Safe Food Coming

Strategic alliance: AFIA-EU’s Feed Additives and Premixtures Association or FEFANA Signed during the IFE in January of 2009 Implementation on track for fall of 2009 Promoted in Argentina in spring of 2009

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Final Thoughts on Safe Feed/Safe Food

First pet food plant certified in program First total equine plant certified in program AFIA staff contacts

Technical details – Keith Epperson - kepperson@afia.org Marketing efforts – Anne Keller - akeller@afia.org