The Recruitment and March 27, 2017 Admission of High Ability and - - PowerPoint PPT Presentation

Enrollment Management: The Recruitment and Admission of High Ability and Diverse Students

Faculty Senate Meeting March 27, 2017

What is Enrollment Management?

“An organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollment. Organized by strategic planning and supported by institutional research, enrollment management activities relate to students’ college choice, transition to college, and student attrition, retention, and outcomes.”

• Office of the VP for Enrollment Management
• Undergraduate Admissions
• Student Financial Services
• Office of the Registrar
• Office of International Education
• ROTC/Military Studies
• Veteran Affairs
• Retention and Re-Enrollment

Undergraduate Admissions International Education Veteran Affairs Registrar ROTC/ Military Studies

Office of the VP for Enrollment Management

Student Financial Services

Enrollment Management Offices

Retention/ Re-Enrollment

GOALS 2016 - 2017

GOAL: Efficiently manage admissions and enrollment process to increase the academic profile and diversity for first-time, first-year students

• Increase geographic diversity
• Improve overall academic profile of FTFY students measured by

SAT and selectivity (Admit rate of 67% this year)

• Increase overall racial and ethnic diversity of the first-year class

GOAL: Utilize transfer students to help meet enrollment goals in programs with capacity

• Implement transfer module in DegreeWorks
• Expand progression plans to assist in growing transfer enrollment

and timely graduation

GOAL: Continue to enhance the globalization of campus by increasing international enrollment and expanding global opportunities for current students

• Continue to grow the number of international students (from 5% to 7%)
• Expand the number of exchange programs available to students for

study abroad and increase student participation in exchange programs

• Launch new initiative to aggressively increase participation in experiential

learning abroad and to diversify that participation by end of 2020

GOAL: Improve the 4-year graduation rate from 64 to 70 percent by 2020

• Increase first year retention to 90% by 2021.
• Implement the FYE Recommendations
• Explore Advising and Retention Solftware

First-Time First-Year Data 2007 - 2016

2007 2016 Class Size 2450 2496 Average SAT 1174 1207 Percent Vermont 26% 21% Percent Female 55% 61% Percent Students of Color 7% 11% Percent Outside New England 37% 41%

First-Time First-Year Fall Enrollment

8% 56% 8% 7% 7% 10% 4%

CALS CAS CEMS CESS CNHS GSB RSENR

10% 49% 13% 4% 10% 7% 4%

2016 2007

National Trends

Major National Trends

• College participation rates slow
• Demographic shifts
• Student academic interest

Test Takers – Intended Major Report

Intended Major Group

2014 2015 2016

Area, Ethnic, Cultural and Gender Studies

2,160 2,353 2,592

Biological and Biomedical Sciences

124,025 130,398 139,567

Communication, Journalism and Related Programs

46,377 45,312 44,371

Computer and Information Sciences, and Support Services

54,411 62,610 71,448

English Language and Literature/Letters

22,808 23,083 23,185

Family and Consumer Sciences/Human Services

8,882 8,635 8,374

Foreign Languages and Literatures, General

12,002 11,684 11,327

History, General

17,936 16,809 15,736

Liberal Arts and Sciences, General Studies and Humanities

10,754 9,642 9,571

Mathematics and Statistics

8 16 46

Multi/Interdisciplinary Studies

2,963 3,269 3,593

Test Takers – Intended Major Report

Intended Major Group

2014 2015 2016

Natural Resources and Conservation

12,123 12,615 13,795

Philosophy and Religious studies

5,290 5,206 5,369

Physical Sciences

26,742 27,199 29,300

Psychology, General

85,032 85,753 89,279

Security and Protective Services

87,039 89,506 94,515

Social Services

31,128 31,127 34,323

Undecided

185,716 188,588 190,556

Visual and Performing Arts, General

171,559 172,667 177,419

Selecting a Class and Admissions Policies

Minimum Entrance Requirements

• Four years of English
• Three years of mathematics:

Algebra I, Algebra II and Geometry (or equivalents)

• Three years of a natural or physical science,

including a laboratory science

• Three years of social sciences
• Two years of the same foreign language

College/School Minimum Entrance Requirements

GSB: Requires additional math CAS: Recommends additional coursework CEMS: Requires additional math and science for some majors CNHS: Requires additional math and science for some majors CALS: Requires additional math and science for some majors RSENR: Requires additional math and science CESS: Requires additional math and science for some majors

Admissions Targets

First-Time First-Year Students

College/ School 2014 Enrolled 2015 Enrolled 2016 Targets 2016 Enrolled 2017 Proposed Targets CALS

224 265 250 246 245

RSENR

140 145 140 173 155

CAS

1094 1150 1140 1227 1225

GSB

217 184 175 183 175

CEMS

295 304 295 325 325

CESS

117 116 110 106 105

CNHS

223 235 220 236 220

Total:

2310 2400 2330 2496 2450

Transfer Students

College/ School 2014 Enrolled 2015 Enrolled 2016 Targets 2016 Enrolled 2017 Targets CALS

62 75 75 66 70

RSENR

15 20 20 22 20

CAS

208 232 235 204 195

GSB

40 83 75 62 50

CEMS

65 73 75 62 60

CESS

34 39 40 40 40

CNHS

25 23 25 7 20

Total:

449 540 545 463 450

Shaping the Class

• Alumni children
• Alumni recommendations
• First-generation
• Geographic diversity
• Students of color
• International
• Students of color
• Under-represented populations by discipline (women in business and STEM)
• Veterans

High Ability Student Recruitment

Recruitment of High Ability Students

• Academic program strength and reputation
• Access to research
• Access to faculty
• Accelerated programs
• Honors College
• Residential experiences

(Dean’s signature programs, Honors College, Wellness Environment)

Recruitment Strategies: High Ability Students

• Academic messaging
• Segmented communication about research and outcomes
• Scholarship opportunities
• Honors College promotion
• Top Scholar calling campaign
• Grossman Scholars and Liberal Arts Scholars programs
• Catamount Commitment
• Green and Gold

Vermont Student Recruitment

Vermont Application Trends

Vermont Students Semester # Applicants % Admit # Admits % Yield # Enrolls Fall 2007 2,086 72.9% 1,521 41.7% 635 Fall 2008 2,107 71.2% 1,500 42.0% 630 Fall 2009 2,103 74% 1,557 41.4% 644 Fall 2010 2,133 70% 1,494 40.3% 602 Fall 2011 2,071 74.7% 1,548 41.3% 640 Fall 2012 2,263 69.8% 1,580 34.2% 541 Fall 2013 2,143 73.1% 1,567 38.5% 603 Fall 2014 2,219 66.9% 1,484 36.6% 546 Fall 2015 2,218 64.2% 1,423 33.7% 479 Fall 2016 2,180 63.8% 1,391 37.7% 524

Out-of-State Application Trends

Out-of-State Students Semester # Applicants % Admit # Admits % Yield # Enrolls Fall 2007 16,728 69.1% 11,558 15.7% 1,815 Fall 2008 18,955 64.1% 12,151 15.1% 1,838 Fall 2009 20,262 70.6% 14,299 13.8% 1,975 Fall 2010 20,184 70.6% 14,258 13.1% 1,870 Fall 2011 20,271 75.4% 15,293 11.7% 1,783 Fall 2012 19,545 77.4% 15,136 12.1% 1,831 Fall 2013 20,238 78.0% 15,790 12% 1,892 Fall 2014 22,014 74.1% 16,313 10.8% 1,764 Fall 2015 23,057 71.5% 16,484 11.7% 1,921 Fall 2016 20,296 69.5% 14,104 14% 1,972

Outreach to Vermonters

• Visit every Vermont high school annually
• Vermont reception for VT residents at ASV’s
• Admitted Student Reception (ASV) for Vermonters
• Research Vermont for high achieving Vermont juniors
• Upward Bound Sophomore Summit

“Three for All” bus tour for HS freshmen and sophomores

• Annual school counselor breakfasts and lunches across the state
• Vermont college fair

Outreach to Vermonters

• Green and Gold scholarship
• Catamount Commitment
• Competitive financial aid
• Programs with Community College of Vermont
• Waive application fee for early action Vermont applicants
• Participation in College Pathways Programs hosted by VSAC
• Visit to schools with international populations

Students of Color Recruitment Strategies

Recruitment Strategies: Students of Color

• Purchase names of students who identify as student of color
• Targeted high school visits
• Diversity publication
• Calling campaign
• Visit programs (Joining the Circle/Discovering UVM)
• Student to student outreach

Outreach Initiatives: Vermont Students of Color

• Annual outreach meetings in Missisquoi region with the Abenaki students
• VSAC College Pathway programs
• Partnerships with local high schools (South Burlington, Winooski, Burlington)
• Partnership with multicultural youth programs
• College planning sessions for UVM custodial staff for themselves and dependents

Partnership Program

• Twelve schools in three cities:

(Bronx/Manhattan, Philadelphia, and Chicago)

• Program begins in ninth grade:

(college and financial aid advising, campus visits, and transition to college)

Partnership Enrollment Since 2007

Applications Admits Enrolled Yield 2007 72 57 23 40.4% 2008 71 60 18 30% 2009 78 64 42 65.6% 2010 79 65 38 58.5% 2011 84 51 22 43.1% 2012 95 58 29 50% 2013 108 79 35 44.3% 2014 200 116 49 42.2% 2015 176 89 34 38.2% 2016 140 97 34 35.1%

Recruitment: Vermont Students of Color

Apps Admits Enrolled VT Enrolled % SOC % SOC VT HS Grad* 2012 210 125 51 541 9.4 % 3 % 2013 242 169 74 603 12.3 % 3 % 2014 244 157 69 546 12.6 % 3 % 2015 231 139 51 479 10.6% 3 % 2016 257 155 60 524 11.5 % 3 %

*Source: WICHE Data

Questions?