From Scraps of Paper Come Big Ideas
By DORIAN M. BURR Public Information Specialist, Publications April 2012 Have you ever been faced with that snarling blank piece of paper, just daring you to create something great? Artists of all kinds know the pain that beginning a project can bring. Fortunately as a graphic designer though, you usually have a client that has some specific idea, concept
- r information that needs to be communicated. The first part of that
process is the easiest, meeting with the client. Whether it’s Web, logo or print design, the creative type will pack a suitcase to bring to the meeting. It’s filled with education, years of experience, customer service and an earnest desire to help someone communicate their message effectively. There may be a pad of paper and a pencil thrown in as well. The brainstorming begins, sketches are made, notes are taken and we excitedly head back to begin our work. Then the pain begins. We are tasked with taking an abstract idea and making it visually appealing and communicative to a wide audience. People might wonder why we’re always laughing. All that laughter is to kill the pain we feel when those creative juices just aren’t flowing. Laughter is a positive way to relieve stress and costs less than throwing your laptop on the floor. Some people say that they love art and wish they had a job where they could “play” all day. Art is hard. Our job is to create something, whether we are in the mood or not, within a timeline, and at the end of the day, be prepared to hear someone say “I really don’t like that.” There is a portion of art and graphics that is simply subjective. Some people will love a particular shade of blue while some people will process it as an undesirable green. Our job is to guide people through basic design concepts, not konk them on the head with them. And there are times when the clients’ suggestions may be better than ours. Learning experiences indeed work both ways. Hopefully the end product is something that the client is happy with and the artist is proud of. You can bet though, it didn’t magically appear on that blank piece of paper.