SLIDE 1
The power of perception
De betekenis van beelden. April 2014
Cultivation theory Media’s influence on how we see children
Source image: www.istockphoto.com
The Power of Perceptions. November 2014
The power of perception The relation between media images and - - PowerPoint PPT Presentation
The power of perception The relation between media images and - - PowerPoint PPT Presentation
The power of perception The relation between media images and Flemish childrens self -esteem Hanne Op de Beeck Childrens Rights Knowledge Centre De betekenis van beelden. April 2014 Cultivation theory Medias influence on how we see
SLIDE 2
SLIDE 3
How we see children relates to children’s self-esteem Adults Adults: influence on formal and informal support Children: information on actual and future roles; information on their own social group
Source image: www.advanced-television.com Source image: www.learningexpressblog.typepad.com
The Power of Perceptions. November 2014
SLIDE 4
In sum…
- This hypothesis is tested among Flemish
children and youth
Media images How we see children Self-esteem
- Direct (identification)
- Indirect (lowered
support by adults)
The Power of Perceptions. November 2014
SLIDE 5
Empirical study
- Data: Youth Research Platform (JOP) self-
report study 2013 (survey through mail)
- Research questions:
– Which images do children and youth perceive about themselves in the media? Do they believe these images correspond with reality? – Is there a significant correlation between media use and perceived images? – Are perceived media images related with self-esteem and if so, how?
The Power of Perceptions. November 2014
SLIDE 6
Media images according to JOP respondents
Children and youth in a threathening situation or who are victim of an
- ffence
Children and youth who commit an
- ffence
Children and youth who do fun activities with their friends Children and youth who are rewarded because they did something positive How often do you see in the meda…? Do you think this image corresponds with reality? Every day! Children and youth in a threathening situation or who are victim of an
- ffence
Children and youth who commit an
- ffence
Children and youth who do fun activities with their friends Children and youth who are rewarded because they did something positive
The Power of Perceptions. November 2014
SLIDE 7
Media images and (digital) media use
0,5 1 1,5 2 2,5 3 3,5 4 4,5 5 Threatening situation/victim Offender
Age 14 to 18 years
TV and internet under median TV or internet above median TV and internet above median The Power of Perceptions. November 2014
SLIDE 8
Relation perceived images – self-esteem
- Significant effects for ‘friends’ and ‘offender’
images
- Limited explanatory value: 2.6%
Friends Ofender
SELF-ESTEEM
SELF-ESTEEM
The Power of Perceptions. November 2014
SLIDE 9
Relation perceived images – self esteem
- Effects disappear when controlling for:
- Grotere verklaringswaarde: 46.1%
Self-esteem
Future prospects Agency
Relation parents Relation teacher
Grade retention
Image friends Image
- ffender
The Power of Perceptions. November 2014
SLIDE 10
Conclusion
- Limitation: crossectional data
- Interpretation based on cultivation theory
- Effects are small, but present
- Cf. Joye (2012): media follow a subtle and innate
process by building a social climate that determines perceptions and cognitions on children and youth
Source image: www.azenby.com
The Power of Perceptions. November 2014
SLIDE 11
The Power of Perceptions. November 2014
- More information:
www.keki.be hanne.opdebeeck@keki.be
- The Children’s Rights Knowledge Centre is suported by the Flemish
Government
- This study was made possible thanks to cooperation with the Youth
Research Platform
Complete study