The Pharmaceutical Industry Needs to Wake Up to a Growing Problem: - - PowerPoint PPT Presentation

▶
the pharmaceutical industry needs to wake up to a growing
SMART_READER_LITE
LIVE PREVIEW

The Pharmaceutical Industry Needs to Wake Up to a Growing Problem: - - PowerPoint PPT Presentation

Dec 25, 2022 478 likes •878 views

The Pharmaceutical Industry Needs to Wake Up to a Growing Problem: Physician Burnout Dr. Richard Vanderveer Chief Innovation Officer/ThinkGen #IntellusWW Speaker Introduction Richard B. Vanderveer, Ph.D. Chief Innovation Officer Over the

slide-1
SLIDE 1

The Pharmaceutical Industry Needs to Wake Up to a Growing Problem: Physician Burnout

  • Dr. Richard Vanderveer

Chief Innovation Officer/ThinkGen

#IntellusWW

slide-2
SLIDE 2

Speaker Introduction

Richard B. Vanderveer, Ph.D. Chief Innovation Officer

slide-3
SLIDE 3

Over the last couple of years I have been getting increasingly frustrated…

3

slide-4
SLIDE 4

…by my inability to get pharmaceutical marketers and marketing researchers to care about physician burnout.

4

slide-5
SLIDE 5

5

slide-6
SLIDE 6

Three Reasons Why We Must Pay Attention To Physician Burnout…

  • 1. Physician burnout is serious, and there is a lot of it
  • 2. Physician burnout influences practice attitudes and

behavior

  • 3. The extent of physician burnout might well be one
  • f the most important segmentation variables for

us to employ and one of the easiest to measure

6

slide-7
SLIDE 7
  • 1. Physician Burnout Is Serious, And

There Is A Lot Of It

7

slide-8
SLIDE 8

8

slide-9
SLIDE 9

2016 AAMC Physician Specialty Data Report

9

slide-10
SLIDE 10

10

slide-11
SLIDE 11

11

slide-12
SLIDE 12

12

slide-13
SLIDE 13

13

slide-14
SLIDE 14

Suicide

Depression and Anxiety

Burnout

Physician Suicide Is Just The Tip Of The Iceberg

14

slide-15
SLIDE 15

15

slide-16
SLIDE 16

16

slide-17
SLIDE 17

17

slide-18
SLIDE 18

Physician Burnout is defined as: “a long-term stress reaction characterized by depersonalization, including cynical or negative attitudes toward patients, emotional exhaustion, a feeling of decreased personal achievement and a lack of empathy for patients”

18

slide-19
SLIDE 19

19

slide-20
SLIDE 20

Most Burned Out Specialties 2015-2020

  • Critical Care
  • Emergency Medicine
  • Internal Medicine
  • Neurology
  • Urology
  • (Rheumatology 46%)

20

slide-21
SLIDE 21

21

slide-22
SLIDE 22

22

slide-23
SLIDE 23

AMA Wire, January 31, 2017

23

slide-24
SLIDE 24

24

slide-25
SLIDE 25

25

slide-26
SLIDE 26

26

slide-27
SLIDE 27

27

slide-28
SLIDE 28
  • 2. Physician Burnout Influences

Practice Attitudes And Behavior

28

slide-29
SLIDE 29

29

slide-30
SLIDE 30

What Impact Is This Having?

30

slide-31
SLIDE 31

WebMD: “Doctor Burnout Widespread, Helps Drive Many Medical Errors”

  • 6,700 doctors surveyed
  • 10% said they had made at least one significant

medical error in the past three months

  • Those suffering from Burnout were “twice as likely”

to have made a significant medical error

31

slide-32
SLIDE 32
  • 3. The extent of physician burnout

might well be one of the most important segmentation variables for us to employ and one of the easiest to measure

32

slide-33
SLIDE 33

How Do You Measure Physician Burnout?

  • No need to develop your own metrics
  • Validated burnout scales already exist

33

slide-34
SLIDE 34

The “Maslach Burnout Inventory” Measures…

  • Emotional Exhaustion
  • Depersonalization
  • Personal Accomplishment

34

slide-35
SLIDE 35

… Or Use A One Item Measure of Burnout

  • 1. I enjoy my work. I have no symptoms of burnout.
  • 2. Occasionally I am under stress, and I don’t always have as much energy as I
  • nce did, but I don’t feel burned out.
  • 3. I am definitely burning out and have one or more symptoms of burnout, such

as physical and emotional exhaustion.

  • 4. The symptoms of burnout that I’m experiencing won’t go away. I think about

frustration at work a lot.

  • 5. I feel completely burned out and often wonder if I can go on. I am at the point

where I may need some changes or may need to seek some sort of help.

Barbara M. Rohland,1,*,† Gina R. Kruse2 and James E. Rohrer2 Stress and Health 20: 75–79 (2004) Published online in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/ smi.1002 35

slide-36
SLIDE 36

Rheumatologists- Some Background Information

36

  • Burnout among Rheumatologists is increasing
  • 40-50% of Rheumatologists report feelings of burnout, a

10% increase since 2011

  • Burnout was the topic of the Opening Address by the

President of the American College of Rheumatology at 2019 ACR

  • Primary drivers include:
  • Workforce shortage and time limitations
  • Insurance and financial challenges
  • Patient engagement and adherence issues
slide-37
SLIDE 37

A Brief Case Study

  • A product for the treatment of gout
  • Used by Rheumatologists
  • “Expensive” and administered by infusion
  • “High Touch”
  • Hypothesis: The 46% of Rheumatologists

who are burned out will be less likely to use the product

37

slide-38
SLIDE 38

BUT WHAT IF….

BURNED OUT PHYSICIANS DON’T DO MARKETING RESEARCH???

38

slide-39
SLIDE 39