Market Research Pharmaceutical Industry Market Research - - PowerPoint PPT Presentation

Market Research

Pharmaceutical Industry Case Study

Objective:

To research the USA markets for best performing products in nutraceuticals, cosmetics and dermatology categories.

Aim:

• Obtain the overview of USA OTC market in nutraceuticals,

cosmetics and dermatology.

• Determining size of the USA OTC market with respect to

Nutraceuticals, cosmetics and dermatology and identifying target countries.

• Identify top 2 OTC products that can be manufactured and

supplied.

• Identify

top 3 potential contract manufacturers to manufacture identified OTC products.

• Identify top 3 potential distributors in in 3 countries, who

would undertake distribution of these OTC products.

• Define distribution channels with respect to selected category
• f OTC products.
• Provide an estimate of cost and revenues generated from top

2 OTC products.

• Provide broad indicators of the ROI.

Market Research – Pharmaceutical Industry

Market Research – Pharmaceutical Industry

 Identify top 2 OTC products  Identify contract manufacturers Market Research was conducted to:

• To understand the economy, and

business environment of USA.

• To

understand the pharmaceutical market of USA:

• The growth rate
• The government policies
• The threats to the industry
• Players in the market
• Industry structure
• Market regulations
• To

specifically understand the OTC market in the USA:

• The categories under the OTC

market

• Growth in the categories.
• Top selling OTC drugs
• To identify the top OTC categories:
• Identify growth in the market
• Identify the top selling/used

molecules in the category.

• To identify top contract manufacturers in

USA for each of the top categories identified.

• To identify top international markets for

the sale of the identified OTC categories.

The Requirement The Work

Market Research – Pharmaceutical Industry

 Specifics

• f

contract manufacturing  Identify supply chain Market Research was conducted to:

• To

understand contract manufacturing in USA.

• To compare cost of manufacturing across

countries.

• To understand the pharmaceutical supply

chain in USA.

• To

identify regulations for exporting pharmaceutical products from USA.

• To

determine the profitability

• f

OTC products manufactured in USA

• To determine the contract manufacturing

cost of OTC drugs in USA.

• To research on target markets:
• Supply chain
• Import regulations
• Duties and taxes
• Price
• Distributors
• To calculate the cost and time of export

from USA and import in to target countries.

• To calculate the average freight cost by

target countries for OTC products.

The Requirement The Work

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