The Paralym Art World Cup temp Partnership Proposal Purpose of - - PowerPoint PPT Presentation

The Paralym Art World Cup（temp）

Partnership Proposal

Purpose of Proposal

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The following proposal is for guiding companies and organizations that are interested in endorsing the “Paralym Art World Cup”, the new project from the Shogaisha Jiritsu Suishin Kikou Association’s Paralym Art project. We sincerely hope that you take our project into consideration.

About Paralym Art

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Creating a world where disabled people make their dreams come true with their art

Paralym Art aims to create a sustainable system that promotes the financial independence of disabled people not with the help of welfare but with the continuous support of private companies.

Japan’s disabled population is around 7.4 million people *Around 6% of Japan’s population

The reality disabled people face ①Lack of Opportunities ②Financial Struggles ③Lack of Understanding Poverty Rate: 16% for non-disabled people vs. 56％ for disabled people

For many disabled people that are finding it hard to join society and are struggling financially, what they need the most is assistance in achieving financial independence instead of temporary aid.

Supporting the financial independence of disabled artists by connecting them with companies and other organizations

The Role of Paralym Art

Association Overview

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Paralym Art Special Supporter Shinji Kagawa Director Thane Camu Former Representative Director Seiko Noda

Company Name Shougaisha Jiritsu Suishin Kikou Association Date of Initiation September 2007 Date of Establishment December 5th , 2012 Address Postal Code: 105-0014 Paralym Art Management Office 5F Mita City Plaza, 3-40-4 Shiba, Minato-ku, Tokyo, 105-0014, Japan Contact TEL 03-6436-0035 FAX 03-6436-0851 Founding Director Akihiro Matsunaga（Parents Inc. Current CEO) Senior Managing Director Ryo Nakai（Former Yoshimoto Comedian） Director Thane Camu（TV Talent） Director Fusao Sakaguchi（ONETOPJAPAN Inc. Current CEO） Director Hideyuki Kawaguchi（Global Cast Inc. Current CEO） Director Yasuo Hirose（Parents Inc. Current CEO) Director Ryo Nakai（Parents Inc.） Auditor Yasumichi Ito (Parents Inc. Business Strategy Section , Section Chief） Special Advisor Makoto Usui (Opinion Inc. Current CEO, Kyoto University Graduate School of Management Distinguished Professor） Special Advisor Yukio Nakamura（Sompo Japan Inc. Former CEO/Executive Operating Officer) Special Advisor Teruo Katsura（Pension Fund Association Current Compliance Officer） Special Supporter Shinji Kagawa Ambassador Takahito Soma Former Representative Director Seiko Noda (Current Interior Minister) URL http://paralymart.or.jp/

The Activities of Paralym Art

5 As many disabled people engage in painting, Paralym Art begun its work to develop fields of work for people with disabilities by utilizing their artistic talents. We started with the business model of renting out artworks and paying 50% of the revenue to disabled artists, and have expanded our activities with the understanding and support of many companies and organizations.

Our project provides artworks by disabled artists to companies and

• ther organizations and provides payment to the disabled artists

○ Anyone that is interested can participate for free ○ We will pay compensation (50% of revenue made) to registered artists (individual・institutions) ○ The revenue made between April 2016 to March 2017 is around JPY 7 million ○ Registered Artists: Around 550 (as of April 2017)

Registration Training Payment Partnerships Rental Licensing Events Contests

Artists Clients

Managing Artists and Artworks

Payment

Beyond2020 Certification

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Paralym Art has been certified as a『 beyond2020 Program』

Original Text taken from：”The Tokyo Olympics・Tokyo Paralympics Main Promotion Office of the Cabinet Secretariat” website

The beyond2020 program was established to create a lasting legacy that looks beyond 2020, while promoting Japanese culture

■The beyond2020 program

・A certification program by the Japanese government for cultural programs that will create lasting legacies that go beyond the Tokyo Olympics. ・The certification and the logo, is given to cultural programs that are deemed to promote and raise awareness of diversity and social inclusion. ・The program encourages various organizations, both public and private, to take active steps in promoting the culture of Japan while making it easier for people that are differently abled and culturally diverse to participate in Japanese society.

Corporate Partners

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※Corporate Partners Example（random order）

Corporate Partners

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※Corporate Partners Example（random order）

Project Examples：The SOMPO Paralym Art Soccer Art Contest

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Hosting the soccer themed “SOMPO Paralym Art Soccer Art Contest” Main Sponsor：Sompo Japan Nihon Koa Inc.

http://www.soccerart.jp/

Project Examples：Media Exposure

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Media Coverage for our Soccer Art Contest

No. Air Date Program Station Air Time Title 1 Sep 9th Tokyo MX NEWS Tokyo MX 1:05 min 障がい者アート表彰式 テーマはサッカー 2 Sep 9th NEWS ZERO Nippon TV 3:35 min キャプテン翼とのコラボも！ 障がい者アートXサッカー 3 Sep 12th Freshen Up!! Nippon TV 6:30 min <QUIZ> パラリンアート・ サッカーアートコンテスト 4 Sep 18th 日本サッカー応援宣言 Yabecchi F.C. TV ASAHI 0:19 min 「サッカー」がテーマの パラリンアート表彰式 5 Sep 9th Paralym Art TV Tokyo MX 4:00 min

ー [TV]

No. Broadcast Dates Medium Air Time

1 Oct 3rd ~ Oct 9th Tokyu Rail Train Channel 15 sec/1 material 2 Oct 3rd ~ Oct 9th Hachiko Mae Vision Q’s Eye 7 days 15sec/time

[Videos]

No. Publication Date Medium 1 Sep 9th 東スポWEB 2 Sep 9th Tokyo MX NEWS 3 Sep 9th Yahoo! Japan News 4 Sep 9th Gunosy 5 Sep 9th ■ Nippon TV NEWS24 6 Sep 9th Yomiuri TV News & Weather 7 Sep 14th ■ ホウドウキョク No. Date Medium No. Date Medium 1 Sep 10th Asahi Newspaper (Tokyo ver.) 7 Sep 16th Muroran Nippo 2 Sep 10th Asahi Newspaper (Osaka ver.) 8 Sep 20th Osaka Nichi Nichi Newspaper 3 Sep 10th Asahi Newspaper (Sapporo ver.) 9 Sep 20th Nihonkai Newspaper 4 Sep 10th Shimono Newspaper 10 Sep 22nd Fukui Newspaper 5 Sep 10th Kitaguni Newspaper 11 Sep 10th Ise Newspaper 6 Sep 10th Kyusyu Sports 12 Sep 10th Sanyo Newspaper

[Newspapers]

[WEB]

No. Date Medium Name

1 Nov 2nd Comic Magazine for Youth Grand Jump 2 Nov 15th Football Magazine European Soccer Super Goal Vol.4

[Magazines]

[Media References of Award Ceremony]

Media Coverage Achievements

• TV: 5
• Newspapers: 12
• Magazines: 2
• WEB: 95
• Videos: 2

Project Example：Media Exposure

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■Examples of TV mentions of the 2016 SOMPO Paralym Art Soccer Art Contest Nippon TV September 9th NEWS ZERO Nippon TV September 12th Freshen Up!! TOKYO MX September 9th/ November 1st TOKYO MX News Paralym Art TV TV Asahi September 18th Yabecchi F.C.

Invigorating Paralym Art

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Hosting a Global Initiative to Invigorate Our Efforts in and out of Japan!

As an organization that expanded within Japan, Paralym Art is still growing We will invigorate our activities and raise awareness within Japan, by expanding our partnerships and our activities on a global scale

International Paralym Art Artworks

Japanese Paralym Art Artworks

Japanese Paralym Art Market Global Paralym Art Market

Since the start of our operation, the number of our registered artists have reached 550 (as of April 2017). Moreover, a total revenue of \7 million was paid to our artists in the last year. We are continuously expanding, and we have no intention to stop. With the Tokyo Olympics approaching, we believe it’s time to take Paralym Art to the global stage. Therefore, we plan to

• rganize and host an event that would

act as a catalyst for the rapid expansion

• f our operations and our partners in and
• ut of Japan.

Organizing the Paralym Art World Cup

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We are planning to host the “Paralym Art World Cup”, as an event that symbolizes the globalization of Paralym Art.

Our 1st goal is 2020, when the whole world looks to Japan. Our final goal is to create an ongoing initiative that would go beyond 2020.

The global population of disabled people is estimated to be *1 billion, or 15% of the global population, with the ratio of disabled people being higher outside of Japan. Moreover, the less developed a country is, the higher the ratio of disabled people, with official assistance becoming harder to reach. As the interest towards social inclusion is increasing, we will work to invigorate Paralym Art along this social tide towards 2020: an Olympic year for Japan. Our aim is to make 2020 into a milestone year for Paralym Art within Japan and around the world. We will continue to work globally in the long term as well, and aim towards future Olympic years: Paris in 2024 and L.A. in 2028.

2018 1st Event

2019 2nd Event

2020 3rd Event

Hosted within Japan

2024 7th Event （France？） 2028 11th Event （The United States？）

Hosting worldwide after 2020

We will cultivate our Japanese initiative into a global movement, and expand the activities for the Paralym artists of Japan and around the world.

*2011: WHO, World Bank

What a Partnership with the Paralym Art World Cup Means

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Our initiative is not just an accessible and empathetic way to contribute to society, but also an effective platform to express the ideals and the mission of our partner organizations.

Examples of images inspired by our activities

Beauty Creativity Strength Wellness Pureness Kindness Friendship Future Dream

etc.

Supporting Disabled People Supporting Global Exchange Supporting Culture

Investing in society by supporting the financial independence of disabled people instead of mere donations. Contributing to in-depth global cooperation on social issues and the promotion of cross-cultural understanding. Contributing to the cultivation of the yet to be developed field of art by disabled people.

As Part of the Movement Towards Tokyo 2020

Establishing a presence as part of the movement of Japan being the center of attention for the world with the Olympic and Paralympic Games coming to Tokyo.

Contest Themes for the Paralym Art World Cup

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Establishing a Different Theme for Each of Our Contests

We will set a theme for our contest that is universal and accessible for each year, and set an especially symbolic theme for 2020, which is an Olympic year. We are also thinking of adding excitement to our contests, by initiatives such as inviting well-known names in the field of each contest theme.

2018

Festival

2019

Dance

2020

Peace

e.g.

Paralym Art World Cup 2018 (temp) Event Plans

Venue: The Imperial Hotel in Tokyo

Concept for Hosting the 2018 Contest

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The “World Cup” is our first step in building a global Paralym Art partnership. We will make the event one where disabled people and supporters from around the world come together as one.

As organizers of the very 1st Paralym Art World Cup competition, we will establish a concept for organizing

• ur event that would serve as a guideline to better realize a truly global initiative.

Event Concept Idea

A Day when the World Connects（temp）

We would host the full chain of our events within the Imperial Hotel in Tokyo, and welcome award winning artists from around the world with the Japanese sprit of hospitality (Omotenashi). Starting with the award ceremony, we will invigorate the event through the various artistic collaborations put in place throughout the venue.

Symbolizing a global initiative The Appearance of a Major Event Promotion through media coverage

By creating a global atmosphere within the hotel and the hotel lobby, we intend to create a scene reminiscent of the arrival of World Cup footballers and Olympians. The disabled artworks and the multinational award winners is highly media friendly material, and can be expected to have high publicity and attract attention. We will create a memorable scene by turning the welcoming of award winning artists into a impressionable source for promotion. POINT

Event Outline

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Paralym Art World Cup 2018

Main Components

Exhibition Award Ceremony Social Gala

Application Selection Announcement （via Embassies） Event Planning

Non-Japanese applications will be handled through the event’s website. Announcing the event (contest theme, outline etc.) to various countries through their embassies. Deciding on event plans, sponsor benefits etc. Award winners will be selected by a panel of renowned judges.

August 2018

Event Overview

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Paralym Art World Cup 2018 (temporary)

■Promoting and invigorating the activities and the awareness of Paralym Art in Japan and around the world ■Supporting the financial independence of disabled people ■Application ：February 6th ～ May 27th, ■Selection ：End of May ~ Beginning of July 2018 ■Exhibition ：End of August 2018 ■Award Ceremony, Social：End of August 2018 ■Award Ceremony, Social, Exhibition：The Imperial Hotel, Tokyo Online Application/ Selection/ Exhibition / Award Ceremony / Social / Prizes including a total cash prize of $10,000 (as of Jan 18th, 2018) Paralym Art World Cup Executive Committee TBD MOFA (temp) / Ministry of Transport (temp) / Ministry of Culture (temp) / Ministry of Health, Labor and Welfare (temp) / Embassies (next page) / organizations Japan Hotel Association etc. TBD TBD Global Wave Inc. , Frontier International Inc.

※Dates, Venues, and Organizations listed below may change in the near future

Title Objective Date Possible Venue Components Organizing Body Supporters Partners Event Planning Top Sponsors Support Special Support

Embassies・Airline Companies

20 Spain Holland Belgium Ukraine Macedonia Togo Ireland Latvia Pakistan Italy Paraguay Hungary Tunisia Chile Colombia Maldives Ecuador Mali Turkey Cameroon Morocco France Qatar Iran Panama Singapore Jamaica Nigeria Bahrain Ghana Angola Senegal Austria Mexico Taiwan*1 Uganda Argentina Philippines Armenia Aero Mexico Egypt Air EVA Air Qatar Airways Garuda Indonesia KLM Royal Dutch Airlines Singapore Airlines Cebu Pacific China Airlines Turkish Airlines Pakistan International Airlines Philippine Airlines Malaysia Airlines

40 Supporting Countries 13 Airlines

※Partner Organizations may change in the future

*1：Taiwan does not have an official embassy, and private companies are performing its duties.

Event Flow ①Award Ceremony

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The Imperial Hotel

We will host an award ceremony where award winners from around the world come together to attend.

*A total cash prize of roughly $10,000 (as of Jan 18th, 2018), and other deluxe prizes will be prepared for award winners. Selection

Opening by the committee chair, presentation on goals and ideals Announcing award winners & awarding them on stage （Artworks to be displayed on screen） Comment and review by guest judges and chief judge Group photo of award winners and supporting staff

Program example

【Expected Applications】 (Non-Japanese) 50 artworks×50 countries＝2,500 pieces (Japanese) 500 pieces

Total 3,000 pieces of artworks

Decide Award Winning Artworks

【Awards】 ・Grand Prix 1 ・Semi Grand Prix 2 ・Embassy Awards Around 50 （1 award per country） ・Sponsor awards 10 ・Judges awards Several

Guest Judges

（Potential Guest Judges） Mackenzie Thorpe

（ Received the “best selling artist award” by the Fine Art Trade Guild – composed by 1,700 art dealing companies in the U.K. – in 2000. ）

Naohiko Kishi

（Art Tokyo Association representative director/ Art Fair Tokyo executive producer)

European Outsider Art Museum Curator Japanese Celebrities

(Singers, cultural performers, TV talents etc.)

For the guest judges, we plan to invite guests from sponsor companies, the art world, welfare organizations, and celebrities that best fit the theme of the event

※Plans may change in the future due to possible adjustments

Embassy Booth

Event Flow ②Social Gala

The Imperial Hotel

We will host a social gala where award winners and various collaborators will socialize after the award ceremony. Award winners from various countries, sponsor companies, diplomats, members of the art world, financers and politicians, members of welfare organizations and Paralym Art members will attend to socialize with one another at the buffet style gala. Attendees will be treated food and drinks, as well as attractions that are best suited for the contest theme. 22

※Plans may change in the future due to possible adjustments

We will set up booths managed by the varoius supporting embassies within the event venue. Not only will they be able to promote their own country, but they can also collect (financial) support from companies, and promote tourism and companies from their countries. ＊Companies will follow the embassy’s

lead, and be supported by the executive committee.

★Exhibition and Sale Booths set up in the gala venue shall continue their exhibit and sales even after the gala is over. The exhibition will be handled through the separation of the event venue and a easily movable portable booth structure.

Event Flow ③Exhibition

The Imperial Hotel

Artworks included award winning pieces shall be displayed within the venue. We also plan to introduce the activities and achievements of Paralym Art, as well as its vision for 2020 through panel displays.

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※Plans may change in the future due to possible adjustments

Media Promotion

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Japanese Media

Starting with our “SOMPO Paralym Art Soccer Art Contest”, the activities of Paralym Art have continued to be favorably covered by the media, and we are expecting media exposure on a large scale for our “Paralym Art World Cup” as well. Publicity for the 2016 SOMPO Paralym Art Soccer Art Contest

＝Advertising：worth around JPY 250 million Global Media

We will actively invite international media outlets to the Paralym Art World Cup, to capture this new, eye-catching movement and the talent of the participants from their respective home countries. With the help of various embassies, we will promote our event mainly to media

• utlets with bureaus and correspondents within Japan.

※Plans not yet certain, to be adjusted later on

2018

Jan Feb Mar Apr May June July Aug

Event Schedule

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Notification Application 1st Selection Final Selection

Receive Originals of Award Winning Artworks