The OVO Energy Tour Series 2018 UKs premier professional cycle - - PowerPoint PPT Presentation

The OVO Energy Tour Series 2018

• UK’s premier professional cycle race series
• 2018 will be the tenth year of The Tour Series
• Races for Men’s and Women’s Tour
• Local, national and international focus on the city which will bring major benefits
• The city will be one of two Scottish rounds on the calendar
• Improve future event opportunities for the city

Spectator Information

• The OVO Energy Tour Series continues to

go from strength to strength, attracting large crowds to each of the venues

• Spectators both young and old, cycling

fanatics and newcomers to the sport, line the streets to witness the fast paced action of elite cycle racing

2017 Spectator figures

Venue Spectators Stoke-on- Trent 6,000 Redditch 15,000 Wembley Park 5,000 Croydon 12,000 Bath 15,000 Motherwell 7,000 Aberdeen 10,000 Durham 11,000 Stevenage 12,000

ITV4 Highlights

• The highlights of each round of The OVO Tour Series are broadcast on ITV4

and Eurosport in the UK and across 60 international TV markets

• The highlight shows run the evening after every round in an hour long

programme, as well as a pre-planned local tourism ‘magazine’ piece

• The highlight shows are also available to stream online through ITV.com,

with additional ‘catch up’ service through ITV Player

• The average viewing for the series in 2017 was 204,800 with the repeat

show averaging 65,000

Broadcast Summary

• Media with accreditation are granted access to circuit technical

areas – so combined with media reports made outside the circuit, add to the print coverage The Tour Series receives each year

• Coverage from regional television stations is excellent. Activities

and events throughout the day provide footage for pre-recorded material, whilst the afternoon and evening racing fits the 18:00- 19:00 news slots, particularly those of BBC and ITV

Broadcast Summary

• Several stations report live from the venues each year, for

evening news slots, capturing the atmosphere and reporting

• n the event
• The presence of local and regional radio stations, often as

Media Partners, ensures that The Tour Series gains maximum exposure each year

• Pre and post round interviews and race previews and reaction

pieces are recorded, providing extended coverage before and after each event

Event Evaluation

• The Tour Series commissions an independent evaluation survey for each edition of

the Series and the event overall

• Individual reports are produced for each round of the event, evaluating the impact
• f the race round by round and as a whole
• Host venues sign off on report methodology in advance and can add questions to

influence the structure of their report

• The post-event report also indicated that visiting The Tour Series has inspired

attendees to cycle more regularly in each year as follows:

• 2014 - 60%
• 2015 - 64%
• 2016 - 58%

The Route (provisional)

• Road closures commence at

6am on 17May and reopen at 1am on 18May

• Start / Finish on Union Street
• Turn right into Union Terrace
• Right into Rosemount

Viaduct/Denburn Viaduct/ Schoolhill

• Right into Back Wynd
• Left in to Union Street/Market

Street Junction

• U-turn up Union Street

Cycle Scotland Programme

Race Start Finish Race Duration

Under 10’s Youth E 12:00 12:15 0:15 Under 12’s Youth C/D 12:27 12:47 0:20 Under 16’s – Youth A/B 12:59 13:29 0:30 Male 3rd/4th Category 13:41 14:11 0:30 Corporate Race 14:23 14:53 0:30 Womens Race 15:05 15:35 0:30 Male 2nd/3rd/4th Cat 15:47 16:17 0:30

Ovo Energy Tour Series Race Programme

Race Start Finish Women’s Race 17:30 18:15 Women’s Presentations 18:25 18:30 Men’s Race 19:30 20:45 Sprint Lap 1 (Approx.) Sprint Lap 2 (Approx.) Sprint Lap 3 (Approx.) 5 Laps to Go Bell 19:45 20:00 20:15 20:30 Men’s Presentation 20:45 21:00

• Maximise impact requires collaboration with you,

schools, sports clubs

• Destination promotion – VisitScotland and

VisitAberdeenshire

• Drive audience into city centre – special offers
• Transform the city in to a cycling hub on event day
• Marketing and promotion
• Activation of city spaces
• City dressing

Business Opportunities

• Best dressed window competition (see

photos)

• Cycling themed produce – cakes, coffee with

decoration etc

• Ovo Energy Tour Series special offers –

discounts/cross promotion

Business Opportunities

• Promos – Food & drink, displays etc
• Work place challenge – corporate race/ static bike

challenges

• Online engagement
• Mascot visit to businesses/schools
• Cycle Safety/ Security Workshops
• Bike health check

Ideas to increase visitors and repeat visits – we will look at

• Event advertising
• Marketing & promotion package – Aberdeen

Journals/ AGCC/ Radio

• Sport Aberdeen passes
• Hotel Sponsor – food/drink/overnight stay
• Bike Companies – vouchers