The OVO Energy Tour of Britain 20 Global cycling teams Multiple - - PowerPoint PPT Presentation

The OVO Energy Tour of Britain

• 20 Global cycling teams
• Multiple World & Olympic Champions
• £19.5m media value*
• 1.6m spectators
• 8m free to air TV viewers**
• 40 hours free to air UK TV broadcast
• Global TV coverage
• 1.2m unique visitors to event websites
• £35m net total visitor expenditure
• 190k social media followers
• 2.5m social media reach
• 100,000 school children roadside
• First ever stage in Nottinghamshire in 2017

* source: Repucom; ** inc. est. on demand & online

At the start

On the route

The finish…

What will the event mean for Nottinghamshire?

• Media coverage and the postcard effect
• Economic impact and inbound tourism
• Sports development and schools activity

• Hosting of launch and branding across promotional

campaign

• Key local branding rights at event and association

with biggest event in Britain’s fastest growing and most successful sport

• VIP hospitality rights and access
• Community partnership / Global Media / Digital

rights / PA mentions

• Corporate

Social Responsibility and partnership with major event delivering for the Nottinghamshire community Put your business at the forefront of a major event in Nottinghamshire this year

The Tour delivers for local sponsors

SweetSpot Group Ltd RATHBONE HOUSE, 4A HEATH ROAD, WEYBRIDGE, SURREY, KT13 8TB

Made Great in Britain….. Get involved in your stage