= the opposite of NIMBY SMALL SCALE PROJECTS resident-led - - PowerPoint PPT Presentation

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the opposite of nimby small scale projects resident led
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= the opposite of NIMBY SMALL SCALE PROJECTS resident-led - - PowerPoint PPT Presentation

Jan 26, 2024 199 likes •702 views

ioby = opposite of NIMBY ioby = the opposite of NIMBY SMALL SCALE PROJECTS resident-led resident-designed resident-funded resident-implemented SHORT TERM Deliver resources directly to the grassroots for immediate results LONG TERM

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ioby = the opposite of NIMBY

ioby =

  • pposite of NIMBY
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SMALL SCALE PROJECTS

resident-led resident-designed resident-funded resident-implemented

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SHORT TERM

Deliver resources directly to the grassroots for immediate results

LONG TERM

Build fundraising capacity, connect neighbors, support long-term change

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CROWD-RESOURCING =

resource organizing + crowd-funding

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“It was the fundraising campaign that began the community engagement.”

  • Georgia Southworth

Jackson Heights Green Alliance Queens, New York

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What is Crowdfunding?

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What is Crowdfunding?

  • Lots of small donations
  • Single Project
  • Online
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Case Study: The Swag Project

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SWAG Project

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SWAG Project

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SWAG Campaign Plan

Week 3 Week 4 Week 5

2nd set of emails One on one email and phone follow ups 3rd BLAST: Goal Reached! Said thank you! Kept donors engaged through sharing project updates and great photos of the garden Update progress on facebook every few days 1/3 Goal Reached 1st set of emails

Week 1-2

Easiest asks

  • nly!

Varied email content; used more urgent language later in campaign

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SWAG Project

PHASE 1 73 DONORS $4,300 RAISED PHASE 2 107 DONORS $6,189 RAISED

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Best practices:

  • Broke project into phases
  • Built urgency as deadline neared
  • Said THANK YOU
  • Cultivated donors in between campaigns
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Case Study: A Truck for the Trees

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Best practices:

  • VERY concrete project goal
  • Used what they had—a great volunteer

base

  • Completed prospect chart; made a

detailed plan

  • Shared fun, engaging content
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Seven Habits of Highly Successful ioby Campaigns

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Habit 1: Build a Strong & Diverse Fundraising Team

PHOTO OF TEAM

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3rd Time’s A Charm

Potential Donor

Friend Neighbor Facebook post

Build a Strong & Diverse Fundraising Team

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Habit 2: Be Specific

PHOTO OF TEAM

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Habit 3: Set a Smart Target

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Habit 3: Set a Smart Target Why do people give?

  • Because of a relationship to the asker
  • Because of a relationship to the cause
  • Because a cause is local and/or urgent
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Habit 3: Set a Smart Target Why do people give?

Because they are asked!

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Effectiveness for Engaging Method Effectiveness for Asking Awesome! Face to Face 50% Amazing! Personal Phone Call 25% Good Personal Email 5% Weak Generic Email 1% Weak Direct Mail 1% Great! Facebook <1% Great! Twitter <1%

Habit 3: Set a Smart Target

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Gift Amount Number of Prospects Method of Asking Percent Likelihood They’ll Give Total $1,000 2 Face to Face 50% $1,000 $500 10 Face to Face 50% $2,500 $100 20 Phone Call 25% $500 $50 450 Personal Email 5% $1,125 $35 600 Personal Email 5% $1,050 $6,175

Sample Prospect Chart

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Why Your Team Matters

  • Your target: $10,000
  • Your prospect chart:
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Habit 4: Know Your Donors

PHOTO OF TEAM

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Know Your Donors

Prospecting ABCs

  • Able to give
  • Bought into your mission
  • Connected to you
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New Base? 30-50 prospects for each team member

  • Segment according to relationships and

ability to give

  • Think about who might give in other ways

(volunteer, in-kind)

  • Identify your easiest asks and separate

them from the rest of the list

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Know Your Donors

Existing Base?

  • List segmentation
  • 70% of your donors:

– 90%: The ones who you are already cultivating – 10%: The ones you have not yet spoken to about this project

  • other 30% of your donors = new donors
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Individual vs. Organization

Know Your Donors

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Tailor to your audience

Know Your Donors

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Habit 5: Tell a Story that Sticks

PHOTO OF TEAM

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Tell A Story That Sticks

  • Make it relevant and

memorable

  • Make your donors BRAG
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Sticky Stories have

  • 1. Authority
  • 2. Focus
  • 3. Significance
  • 4. Drama
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Habit 6: Shout Your Deadline from the Rooftops

PHOTO/GRAPHIC

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Habit 7: Plan More, Work Less

PHOTO/GRAPHIC

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Making your plan

Week 2 Week 3 Week 4 Week 5

2nd set of emails 3rd Set of Emails 4th BLAST: Goal Reached! Don’t forget to thank! Update progress by Twitter every other day Behind the scenes story told about mission 1/3 Goal Reached Coordinated emails from FR Team

Week 1

Easiest asks

  • nly!

In person volunteer event

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What does ioby offer?

a) 1-on-1 coaching b) New donors AND new volunteers c) Flexible finish policy d) Access to donor contact info e) Low fees

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Got an idea to crowdfund? Post a project anytime at: ioby.org/idea david@ioby.org