The Opportunity Meat Free/Vegetarian market growth forecasted to - - PowerPoint PPT Presentation

Meat Free/Vegetarian market growth forecasted to continue The Opportunity

The meat free market is dominated by a few players who are predominantly meat substitute Some Research from

Over 20% of people are vegetarian or avoid meat Some Research from

The market for clearly labeled, non meat substitute with understandable ingredients is large Some Research from

New brands, meat free and high vegetable content all popular Some Research from

SAUSAGES....

• Traditionally there was meat (or meat substitutes), bread & seasoning
• We knew there was a better, healthier way
• Invention of a unique casing made from rice & seaweed
• Our “food magicians” worked day and night developing seasonings,

adding flavour and texture until they created the amazing Secret Sausages....

• Secret Sausages contain no meat, and 3/4 of each one is simply fresh

vegetables and rice. The rest is made up of water to keep them succulent, herbs and spices to make them tasty and some vitamin C to keep them fresh.

Fun and vibrant packaging - with a clear message

Fun and vibrant packaging - with a clear message

• Range of 6 developed
• Initial in house and local testing
• Website launched
• Twitter & Facebook pages
• Ideal Home Show at Christmas Earls Court for extended testing

• Short list of questions
• Consumer logged on from home
• What we found....

96.95% of all tastings rated as Yum!

88% claimed ‘best vegetarian sausage ever eaten

97% would buy them again

Key claims all liked

Feedback obtained through online questionnaire, via email, twitter and Facebook “My wife & I took a sample at the show and had an instant 'love affair' with the taste, the texture, and such a smooth tender skin!” “I'm not a vegetarian but don't eat pork or lamb and only buy free range or organic meat for the family. I'm always looking for a good sausage, these are delicious! My meat loving husband thought they were lovely too as a healthy alternate.” “Most Veggie Sausages taste like sawdust but these were delicious very flavoursome and had the bonus of containing vegetables. I wish I could pop to my local shop and buy now Please hurry and get them in the shops!” “Hi, I tried your sausages today 18th November they are the best i have ever tasted wish i had brought more, the texture is great not like a bit of rubber like some, where can i get some more most of my family are vegetarians and vegans?” “We confess to having tasted a small sample of one of your friends at the Ideal Home Show - loved Him (or Her) so much we brought some home with us. Sadly they weren't with us for long

• we ate every one of them within a couple of days !!

Although you are the best kept secret we have come across for a long time, we have to admit that we have already been spreading the 'good- news' amongst our friends and family. So please come out of your skins and tell us where you have been hiding all this time?”

FDF Case Study Grocer 23rd March

VDelicious / Free From Show / BBC Good Food Show / Ideal Home Show 2013

• Sold out of retail packs
• Sampled over 15000 consumers -

feedback universally positive

Healthy Eating Workshops

Tastings

Potential Customers Include

• Vegetarians
• Slimmers
• People wanting to eat more vegetables
• Children
• Celiacs
• Halal & Kosher “friendly”
• Schools and public sector