SLIDE 1
The New Multi-Cultural: From Sugar Plantation to Global City
Allen Bogard & Jennifer May ICMA Conference Presenters
SLIDE 2 “Sneak Peek” of Presentation
- History
- Response to Shifting Demographics
- Looking to the Future
- Challenges
- Lessons
SLIDE 3
1820s: The Birth of Sugar Land
SLIDE 4
1908-1950s: Company Town
SLIDE 5
1959: A City Emerges
SLIDE 6
Rapidly Growing City
20,000 40,000 60,000 80,000 100,000 1960 1992 1998 2003 2008 2012
SLIDE 7 Shifting Demographics
0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 1980 1990 2000 2010
White Asian African American Hispanic Other
SLIDE 8 Increasing Foreign Born Residents
3,538 14,917 26,733
20,000 30,000 1990 2000 2010 (Source: US Census)
SLIDE 9 Context of Demographics
- Owner-Occupied Housing Units: 82.5%
- Median Household Income: $101,611
- Bachelor’s Degree: 33.5%
- Master’s, Prof. or Doctorate Degree: 20.8%
SLIDE 10 City Response to Changes
- 2007: “Inclusive City” Identified as a Goal by
the City Council
- 2008: Institutionalization of Multi-Cultural
Efforts at Staff Level
– City Manager’s Multi-Cultural Advisory Team – Employee Multi-Cultural Task Force
SLIDE 11 Three Program Objectives
- Enhance Ability to Meet Needs of All Residents
- Promote an Understanding of All Cultures
- Build Opportunities to Share Sugar Land, Texan
and American Traditions
SLIDE 12
“101” Sessions
SLIDE 13
Two-Way Communication Brochure
SLIDE 14
Continued Public Safety Efforts
SLIDE 15
Creation of Kite Festival
SLIDE 16
Sponsorship of Dragon Boat Regatta
SLIDE 17
Participation in International Festival
SLIDE 18
Cross-Cultural Participation in Events
SLIDE 19 Key Successes for Sugar Land
- Increased Citizen Engagement
- Public Service Improvements
- Enhanced Communications with Residents
SLIDE 20 Looking to the Future
- Continued Growth & Change
– Sugar Land – Fort Bend County – Houston Metro – United States
SLIDE 21
Fort Bend Co. & Houston Metro
SLIDE 22 Challenges
- No Examples to Follow
- Confusing Census Calculations
- Potential for Pushback
- How to Avoid Self-Fulfilling Prophecies
SLIDE 23 Lessons
- Establish Goals
- Be Willing to Admit Ignorance
- Learn from the Past
- Focus on Citizen Engagement
- Look for Ways to Build Community
- Continue Learning & Share Lessons
SLIDE 24
Questions/Comments?
abogard@sugarlandtx.gov jmay@sugarlandtx.gov
SLIDE 25