The Mobile Library at UCD: Achievements & Plans Samantha Drennan Josh Clark Head of Library Information Technology Outreach Librarian An Leabharlann, An Coláiste UCD Library Ollscoile, Baile Átha Cliath
Overview • Achievements to date • Plans… our approach • Mobile Library website • Statistics: Desktop v Mobile
Achievements • UCD Mobile App – Library Catalogue – Map – Open Hours • Mobile Catalogue • Mobile Web • QR Codes used to provide additional information on Library services • iPad for Library Roving Service
Connecting with our users…
Plans… • Mobile devices are connecting everything • In 2012 over 50% of all Web access was being done via handhelds* • Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide • By 2015 over 80% of the handsets sold in mature markets will be smartphones • Mobile Strategy • Continue to develop… * Ericsson study
Strategy User Technology Requirements Capabilities
The Mobile Website • 2010 – 2011: New library website designed & implemented in a CMS environment • Chose to pare mobile version down to essential information
The Essentials – Opening hours – Library branch info – Contacts – Assistance while in the Library (IT, borrowing info) – Off-campus access queries – Visitor info – News – The Library Catalogue
Branding • Impetus to have consistent look and feel • All web components to blend generally with website scheme
Some Statistics Pageviews September 2011 – August 2012 mobile main homepage % mobile homepage 15,423 829,215 1.8 October 2012 mobile main homepage % mobile homepage 4,390 115,850 3.7
Pageviews – Opening Hrs September 2011 – August 2012 mobile main website % mobile 9,740 47,229 17.1 October 2012 mobile main website % mobile 2,292 4,995 31.5
Total Mobile Visits September 2011 – August 2012 Visits to ANY TOTAL visits % mobile page from a mobile device 19,787 630,409 3.14 October 2012 mobile main website % mobile 4,966 83,269 5.96
Statistics - conclusions • A slight upward trend in mobile access • Some webpages well-used in this environment ( essential info) • Need more analysis of statistics to determine where our opportunities lie
Challenges • The display issue • Some pages are mirrored, some not • Branding • Are mobile users making an impact?
THANK YOU Samantha Drennan Head of Library Information Technology email: samantha.drennan@ucd.ie Josh Clark Outreach Librarian email: joshua.clark@ucd.ie
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