The Metrics Design Pattern Metrics Driven Development Stephanie - - PowerPoint PPT Presentation

the metrics design pattern metrics driven development
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The Metrics Design Pattern Metrics Driven Development Stephanie - - PowerPoint PPT Presentation

The Metrics Design Pattern Metrics Driven Development Stephanie Kaiser & Horia Dragomir Stephanie Kaiser & Horia Dragomir wooga wooga The Metrics Design Pattern A story about a game Monster World DAU 1.200.000 1.000.000 800.000


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Metrics Driven Development

Stephanie Kaiser & Horia Dragomir wooga

The Metrics Design Pattern

Stephanie Kaiser & Horia Dragomir wooga

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The Metrics Design Pattern

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A story about a game

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Monster World

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DAU

200.000 400.000 600.000 800.000 1.000.000 1.200.000 21.04.10 21.05.10 21.06.10 21.07.10 21.08.10 21.09.10 21.10.10 21.11.10

300.000

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Lightbox Free

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0% 10% 20% 30% 40% 50% 60% Reached lvl 3 Reached lvl 4 1 day ret 3 day ret 7 day ret

3 min 5 min

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Grey Beautiful

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Grey Beautiful

73.2% 73%

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50.000 100.000 150.000 200.000 250.000 '2010-09-13' '2010-09-14' '2010-09-15' '2010-09-16' '2010-09-17' '2010-09-18' '2010-09-19' '2010-09-20' '2010-09-21' '2010-09-22' '2010-09-23' '2010-09-24' '2010-09-25' '2010-09-26' '2010-09-27' '2010-09-28' '2010-09-29' '2010-09-30' '2010-10-01' '2010-10-02' '2010-10-03' '2010-10-04' '2010-10-05' '2010-10-06' '2010-10-07' '2010-10-08' '2010-10-09' '2010-10-10' '2010-10-11' '2010-10-12' '2010-10-13' '2010-10-14' '2010-10-15' '2010-10-16' '2010-10-17' '2010-10-18' '2010-10-19' '2010-10-20'

Launch 2nd Toy

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Metrics are Numbers

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Vanity Metrics are Evil

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Common Sense

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~ 2 %

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~ 2 % ~ 10 %

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~ 2 % ~ 10 % ~ 12 %

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~ 2 % ~ 10 % ~ 3 % ~ 12 %

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+ 24 %

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+ 23 %

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+ 50 %

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It’s not me, it’s you!

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ps.

wooga.com/jobs

stephanie.kaiser@wooga.com @chiefofspace horia.dragomir@wooga.com @hdragomir