The Metrics Design Pattern Metrics Driven Development Stephanie - PowerPoint PPT Presentation

The Metrics Design Pattern Metrics Driven Development Stephanie Kaiser & Horia Dragomir Stephanie Kaiser & Horia Dragomir wooga wooga

The Metrics Design Pattern

A story about a game

Monster World

DAU 1.200.000 1.000.000 800.000 600.000 400.000 300.000 200.000 0 21.04.10 21.05.10 21.06.10 21.07.10 21.08.10 21.09.10 21.10.10 21.11.10

Lightbox Free

7 day ret 3 day ret 1 day ret Reached lvl 4 3 min Reached lvl 3 5 min 0% 10% 20% 30% 40% 50% 60%

Grey Beautiful

Grey Beautiful 73.2% 73%

200.000 100.000 250.000 150.000 50.000 0 '2010-09-13' '2010-09-14' '2010-09-15' Launch '2010-09-16' '2010-09-17' '2010-09-18' '2010-09-19' '2010-09-20' '2010-09-21' '2010-09-22' '2010-09-23' '2010-09-24' '2010-09-25' '2010-09-26' '2010-09-27' '2010-09-28' '2010-09-29' 2nd Toy '2010-09-30' '2010-10-01' '2010-10-02' '2010-10-03' '2010-10-04' '2010-10-05' '2010-10-06' '2010-10-07' '2010-10-08' '2010-10-09' '2010-10-10' '2010-10-11' '2010-10-12' '2010-10-13' '2010-10-14' '2010-10-15' '2010-10-16' '2010-10-17' '2010-10-18' '2010-10-19' '2010-10-20'

Metrics are Numbers

Vanity Metrics are Evil

Common Sense

~ 2 %

~ 2 % ~ 10 %

~ 2 % ~ 12 % ~ 10 %

~ 2 % ~ 12 % ~ 3 % ~ 10 %

+ 24 %

+ 23 %

+ 50 %

It’s not me, it’s you!

ps. wooga.com/jobs stephanie.kaiser@wooga.com @chiefofspace horia.dragomir@wooga.com @hdragomir