The Magni Group, Inc. Jan 2018 Michael Yanez, Dir. Business Dev. - - PowerPoint PPT Presentation
Presented by: The Magni Group, Inc. Jan 2018 Michael Yanez, Dir. Business Dev. The Magni, Group, Inc. Lindsay Rohnke, President The Magni Group, Inc. THE MAGNI GROUP, INC. Family owned and operated in Texas, USA Over 35 years in
Michael Yanez, Dir. Business Dev. The Magni, Group, Inc. Lindsay Rohnke, President The Magni Group, Inc.
response advertising
retailers, beginning in 2006
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1. Successful business model
Items are tested in mail-order catalogs/direct response Successful items are expanded to retail Items are fully supported by company advertising
2. Advertising, advertising, advertising
$30 million ad spend in 2017 in the US Last minute, remnant space Advertorial style ads drive retail sales Direct response component allows money to roll back into ad budget
3. Consumers love us
Great products Effective No side effects 3
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2014 2015 2016 *Projected 2017 *Projected 2015 2016 2017 *on pace 2018 *projected
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tingling sensations
tested and ready to launch 2018
Pain Relieving Foot Cream – 4 oz.
Relieves shooting, stabbing, burning pains and tingling sensations while intense moisturizing treatment softens hardened, callused skin to eliminate painful cracks and dry, itchy skin.
MagniLife
brand and category
Cost: TBD MSRP: $19.99 GM: Annual Unit Projection: XXXX Annual $ Projection: $XXXX Projected Profit: $XXXX Ad Budget - Advertorial style print ads, FSIs, social media, TV (new for
2018)
2016: $28MM 2017: $30MM 2018: $32MM (projected) Ads run on a remnant basis, approximately 40 weeks out of the year, totaling 1.2 billion in annual printed circulation tagging retailers
IRI Data: 52 weeks, total Drug, ending 1/16/18 Top 3 IRI Foot Care Spots 2017
selling Foot Care sku’s
different category)
Budget - Advertorial style print ads and FSIs
2014: $23MM* 2015: $25MM* 2016: $28MM* 2017: $30MM* projected
*rate card values
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9 Overall Numbers, Diabetes and Prediabetes Recent estimates indicate that one in three U.S. children born in 2000 will develop diabetes. Prevalence: In 2015, 30.3 million Americans, or 9.4%
Approximately 1.25 million American children and adults have type 1 diabetes. Undiagnosed: Of the 30.3 million adults with diabetes, 23.1 million were diagnosed, and 7.2 million were undiagnosed. Prevalence in Seniors: The percentage of Americans age 65 and older remains high, at 25.2%, or 12.0 million seniors (diagnosed and undiagnosed). New Cases: 1.5 million Americans are diagnosed with diabetes every year. Prediabetes: In 2015, 84.1 million Americans age 18 and older had prediabetes. Homeopathic Medicine & Products Market
Projected growth of 18.2% from 2016-2024 $3.86BN Calculated US Market Sales in 2015: with dramatic increases predicated as these products can be safely used with other drugs Today 35% of those who suffer ailments used a homeopathic product
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Michael Yanez, Dir. Of Business Dev. myanez@magnico.com Lindsay Rohnke, President LROHNKE@MAGNICO.COM