The Influence of Anti-Smoking Media on Teens Introduction Prior - - PowerPoint PPT Presentation

▶
the influence of anti smoking media on teens introduction
SMART_READER_LITE
LIVE PREVIEW

The Influence of Anti-Smoking Media on Teens Introduction Prior - - PowerPoint PPT Presentation

Dec 09, 2022 257 likes •388 views

The Influence of Anti-Smoking Media on Teens Introduction Prior to 1964, cigarettes were advertised to children The Cigarette Advertising Code banned advertising to children In 1970, congress passed the Public Health Cigarette

slide-1
SLIDE 1

The Influence of Anti-Smoking Media on Teens

slide-2
SLIDE 2
  • Prior to 1964, cigarettes were advertised to

children

  • The Cigarette Advertising Code banned

advertising to children

  • In 1970, congress passed the Public Health

Cigarette Smoking Act ○ Advertisements on television and radio were banned as a result of the act

  • Smoking advertisements were replaced with

antismoking advertisements

Introduction

slide-3
SLIDE 3
slide-4
SLIDE 4
  • Alluding to a video game
  • The literal written message “Quit

Smoking” appears in small font at the bottom right corner of the ad ○ focus on the underlying message

  • Slippery slope fallacy
  • Appeal to pathos
slide-5
SLIDE 5
  • The “Straw City” video alludes to the

childhood nursery rhyme “The three little pigs and the big bad wolf”

  • Appeal to pathos
  • Appeals to logos
slide-6
SLIDE 6
  • Advertisers allude to the game Hangman
  • “Kick it before it kicks you” slogan
  • Advertisers appeal to a fear of death
  • “Smokers never win”
  • Appeal to pathos
slide-7
SLIDE 7
  • “Kill a cigarette and save a life,

Yours”

  • Advertisers use symbolic expression
  • Appeal to pathos
  • Allusion to suicide
slide-8
SLIDE 8
  • Uses symbolic expression
  • Appeals to logos
  • Appeals to pathos
  • “Don’t get hacked”
slide-9
SLIDE 9
  • Focuses on desire for beauty to gain

audience’s attention

  • Appeals to pathos

○ Fear of having teeth that look like those on the right

  • Appeal to logos
  • Alludes to a beauty ad commonly

found in magazines

slide-10
SLIDE 10
  • “Your skin” video focuses on the

desire for beauty

  • Symbolism
  • Appeals to pathos
  • Appeals to logos
slide-11
SLIDE 11

In order to make a nonsmoking ad effective in influencing the teenage demographic, it is common for advertisers to:

  • appeal to logos to inform the audience of the negative outcome of smoking
  • appeal to pathos to make the audience feel sympathy and fear from the outcomes of smoking
  • use symbolism to emphasize an underlying message that will positively influence the audience
  • reference to a desire for beauty

Conclusion

slide-12
SLIDE 12

"The Real Cost." What Is The Real Cost? | Smoking and Tobacco Facts. US Department of Health and Human Services, n.d. Web. 07 Jan. 2017. "Tobacco Advertising." Wikipedia. Wikimedia Foundation, n.d. Web. 07 Jan. 2017. "Youth Tobacco Prevention Mass Media Campaigns: Past, Present, and Future Directions."Tobacco Control BMJ. BMJ Publishing Group, n.d. Web. 07 Jan. 2017.

Citation