The Influence of Anti-Smoking Media on Teens Introduction Prior - PowerPoint PPT Presentation

The Influence of Anti-Smoking Media on Teens

Introduction ● Prior to 1964, cigarettes were advertised to children ● The Cigarette Advertising Code banned advertising to children ● In 1970, congress passed the Public Health Cigarette Smoking Act ○ Advertisements on television and radio were banned as a result of the act ● Smoking advertisements were replaced with antismoking advertisements

● Alluding to a video game ● The literal written message “Quit Smoking” appears in small font at the bottom right corner of the ad ○ focus on the underlying message ● Slippery slope fallacy ● Appeal to pathos

● The “Straw City” video alludes to the childhood nursery rhyme “The three little pigs and the big bad wolf” ● Appeal to pathos ● Appeals to logos

● Advertisers allude to the game Hangman ● “Kick it before it kicks you” slogan ● Advertisers appeal to a fear of death ● “Smokers never win” ● Appeal to pathos

● “Kill a cigarette and save a life, Yours” ● Advertisers use symbolic expression ● Appeal to pathos ● Allusion to suicide

● Uses symbolic expression ● Appeals to logos ● Appeals to pathos ● “Don’t get hacked”

● Focuses on desire for beauty to gain audience’s attention ● Appeals to pathos ○ Fear of having teeth that look like those on the right ● Appeal to logos ● Alludes to a beauty ad commonly found in magazines

● “Your skin” video focuses on the desire for beauty ● Symbolism ● Appeals to pathos ● Appeals to logos

Conclusion In order to make a nonsmoking ad effective in influencing the teenage demographic, it is common for advertisers to: ● appeal to logos to inform the audience of the negative outcome of smoking ● appeal to pathos to make the audience feel sympathy and fear from the outcomes of smoking ● use symbolism to emphasize an underlying message that will positively influence the audience ● reference to a desire for beauty

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