The global competition for student recruitment December 10, 2012, - - PowerPoint PPT Presentation

▶
the global competition for student recruitment
SMART_READER_LITE
LIVE PREVIEW

The global competition for student recruitment December 10, 2012, - - PowerPoint PPT Presentation

Sep 17, 2023 192 likes •392 views

The global competition for student recruitment December 10, 2012, American Council on Education, Washington, D.C. Christine Tausig Ford, Vice-President and Chief Operating Officer, AUCC Summary AUCC snapshot Governance Mission: what

slide-1
SLIDE 1

The global competition for student recruitment

December 10, 2012, American Council on Education, Washington, D.C. Christine Tausig Ford, Vice-President and Chief Operating Officer, AUCC

slide-2
SLIDE 2
  • AUCC snapshot
  • Governance
  • Mission: what we do
  • Higher education and research in Canada
  • Enrollment trends
  • The International Education Strategy
  • Internationalization of Canadian universities
  • Strategic engagement

2

Summary

slide-3
SLIDE 3
  • National voice for Canadian universities
  • Represent 95 public and private not-for-profit

universities and university degree-level colleges

  • A membership organization providing

university presidents with a unified voice and a forum for collective action.

  • Mission is to foster and promote the interests
  • f higher education

3

Introduction to AUCC

slide-4
SLIDE 4
  • 13 member Board made up of university

presidents and AUCC president

  • 4 standing committees: University Research;

Educational Issues and Funding; International Relations; Act and By-laws, also chaired by presidents

  • Ad hoc working groups: university-college

relations; infrastructure; international research collaboration

4

Governance

slide-5
SLIDE 5

Mission: what we do

  • Foster and promote the interests of higher education
  • A membership organization providing university

presidents with a unified voice and a forum for collective action.

  • Advocating for higher education and university research
  • Shaping public policy
  • Sharing information and research
  • Delivering leadership programs for university presidents

and senior staff

  • Managing scholarships and international programs
  • Publishing University Affairs, an award-winning

magazine, reports and other publications

5

slide-6
SLIDE 6

Higher education in Canada

6

slide-7
SLIDE 7

Higher education in Canada

  • Education is a provincial responsibility in

Canada

  • The federal government has responsibilities

that strongly relate to university education, such as:

  • Research and innovation
  • Labour market, trade and commerce
  • International education and immigration
  • Aboriginal education

7

slide-8
SLIDE 8
  • Three-fold mission of Canadian universities:
  • Education
  • Research
  • Community engagement
  • Diversity of institutions, including:
  • Research intensive
  • Comprehensive
  • Primarily undergraduate
  • Universities operate in English, French or both
  • fficial languages.

8

Universities at-a-glance

slide-9
SLIDE 9

100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Enrolment Full-time, 925,029 Part-time, 285,337

Rising Demand for Higher Education

Source: Statistics Canada data and AUCC estimates

Canadian university enrolment, 2000-2011

slide-10
SLIDE 10

International student enrolment

10

Source: Statistics Canada data and AUCC estimates

slide-11
SLIDE 11

Canadian universities

  • Internationalization on university campuses

goes far beyond student recruitment

  • Internationalization efforts are primarily

institutionally driven

  • Institutional partnerships facilitate:

– Two-way student and faculty mobility – Research collaboration – Joint academic programs – International development cooperation

11

slide-12
SLIDE 12

International education context

12

  • Important investments to position

Canada competitively

  • national brand
  • immigration policies
  • research
  • Support from network of Canadian

embassies and consulates abroad

  • Canadian universities are globally

engaged and ready

slide-13
SLIDE 13

Consortium

Canadian Consortium for International Education Marketing

  • Partnership between five national education

associations

  • Competitive advantages of cross-sector

cooperation in education marketing

  • Promoting Canada as both a partner in

international education and a destination for international students.

13

slide-14
SLIDE 14

Report on International Education Strategy

  • Initiated in 2011
  • Published by expert advisory panel in August 2012
  • Positions international education as a key driver for Canadian

prosperity

  • Government response expected within upcoming renewed

Global Commerce Strategy and federal budget 2013

14

* Image published by Foreign Affairs and International Trade Canada. Not reproduced in affiliation with, or with the endorsement of the Government of Canada.

slide-15
SLIDE 15

15

Institutional examples

slide-16
SLIDE 16

Institutional examples

16

slide-17
SLIDE 17

Strategic engagement

17

slide-18
SLIDE 18

Strategic engagement

18

slide-19
SLIDE 19

19

Thank you!/Merci!

www.aucc.ca