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BEIJING BRUSSELS CHICAGO DALLAS FRANKFURT GENEVA HONG KONG LONDON LOS ANGELES NEW YORK SAN FRANCISCO SHANGHAI SINGAPORE SYDNEY TOKYO WASHINGTON, D.C. The Commissions Review of the Rules applicable to Vertical Agreements GCLC


  1. BEIJING BRUSSELS CHICAGO DALLAS FRANKFURT GENEVA HONG KONG LONDON LOS ANGELES NEW YORK SAN FRANCISCO SHANGHAI SINGAPORE SYDNEY TOKYO WASHINGTON, D.C. The Commission’s Review of the Rules applicable to Vertical Agreements GCLC Lunch Talk 18 September 2009 Stephen Kinsella OBE

  2. Protecting consumers “Defending consumers' interests is at the heart of the Commission's competition policy.” Neelie Kroes 22 April 2008 2

  3. Protecting consumers “ The core of our “Faced with too few understanding of the economic facts, decisions world is that markets do must be based on what NOT work best when left we believe to be true […] alone . . . this is what our I naturally lean toward the enforcement record and outcome that encourages independent evidence lower prices for shows, and it is the only consumers.” Pamela Jones Harbour, February 2009 practical approach to take .” Neelie Kroes, 13 October 2008 3

  4. Serving consumers “Competition policy is first and foremost there to serve the consumer. But it requires constant commitment and constant efforts to get the best out of free but fair markets, and pass these benefits to our citizens .” Neelie Kroes, 15 November 2007 4

  5. Served consumers “Competition within the single market and competition with other markets give consumers access to a wide range of high quality products and services at low prices.” Neelie Kroes, 7 February 2008 5

  6. Empowering consumers “The internet gives more “Consumers have power to the individual everything to gain from than any technological the Internet. It expands change in history. We the size of the market cannot let that power be they operate in and gives taken away.” them access to more Neelie Kroes, 17 September 2008 providers and more choice.” Meglena Kuneva, 5 March 2009 6

  7. Empowered consumers “The internet plays an “In addition to increasing increasing role in how consumer welfare, cross- consumers approach border e-commerce has their shopping decisions, the potential to increase as consumers have come the competitive pressure to realise that the internet on traditional retailers. “ Commission e-commerce report 2009 offers a convenient alternative to window- shopping.“ Commission e-commerce report 2009 7

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