The Bremerton Letterpress Co. Founded 2012 – My Garage, Word of Mouth Opened 2015 – Pacific Avenue, Downtown Bremerton The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
How to Pivot? First, look for problems to solve: • Problem #1 – I have inventory to move • Problem #2 – Customers are looking for a way to support me • Bonus: Problem #3 – Social Isolation The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
Solution: • Shift in Mindset • What if… I could solve all 3 problems?! • How are these problems connected? The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
>> CONNECTING << PEOPLE THROUGH PRINT • I have inventory (GREETING CARDS) • that can connect people (SUPPORTERS) • in a safe way during a pandemic (COVID-19 friendly) . = Greeting Card Subscription Service !!!!!! The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
Patreon • Creators who post regularly online, so they can receive funding directly from their fans, or patrons, on a regular basis or per work of art. (Patreon.com) • 8% goes to Patreon. They handle charging credit cards. (More support available with 12% plan. And for 5% you get the bare bones version.) The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
Patron Benefits • Patrons choose a Tier to join • Each Tier has different combinations of Benefits • Benefits can be one time, monthly, etc. The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
Traditional Patreon Benefits • Exclusive Access – Podcasters • Early Releases – Musicians • Sneak Peaks – Fine artists • Merch – Illustrators • Credits – Film Makers • Behind-the-Scenes – Photographers The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
Still learning • Is it worth it? • How to integrate without making more work The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
Online is Must • Getting online is CRUCIAL for a business to survive, even as a brick-and-mortar • Getting online makes your business more SUSTAINABLE in the long run • Getting online gets your local business in front of GLOBAL customers The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
Thank you! Marit Bockelie The Bremerton Letterpress Co. marit@bremertonletterpress.com (360) 830-6233 Remember to send snail mail to someone today! The Bremerton Letterpress Co. | www.pivot.com/brempress | x www.etsy.com/shop/bremertonletterpress
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