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From Fresh Bucks to the Power of Produce: Are Incentive Programs - PowerPoint PPT Presentation

From Fresh Bucks to the Power of Produce: Are Incentive Programs Right for your Market? Todd Dierker, Gorge Grown Food Network Karen Rae, Yelm Farmers Market Julia Zander, Bremerton Farmers Market Stacy Carkonen, Tacoma Farmers


  1. From Fresh Bucks to the Power of Produce: Are Incentive Programs Right for your Market? • Todd Dierker, Gorge Grown Food Network • Karen Rae, Yelm Farmers Market • Julia Zander, Bremerton Farmers Market • Stacy Carkonen, Tacoma Farmers Market

  2. Goals of today’s workshop. • We want you to leave here with: • A better understanding of what incentive programs are, • The benefits and challenges of setting up and running a program, • and what resources you need to start a program.

  3. Incentive Programs: What are they? • Targeted programs to increase shoppers at your market. • Can be for everyone. • Programs to address food access / food justice. • These programs work to level the playing field for low-income shoppers by increasing their purchasing power for fresh produce

  4. Apple-a-Day Program Inspiring Lifelong Healthy Eaters Tacoma Farmers Market

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