THE BIG PICTURE It is a fundamental process of providing a hotel - - PowerPoint PPT Presentation

THE BIG PICTURE

• It is a fundamental process of providing a hotel owner with the facts based information

and tools to make informed decisions, resulting in a better top and bottom line.

• Mystery Shopper & Consultancy reviews and recommend to the owner that the hospitality

company is properly managed and maintained to achieve the best value in the current market conditions from the investment in-line with the owner’s expectation regarding maintenance, financial returns, value creation, risk mitigation and guest satisfaction.

• To provide Mystery Shopper, Hospitality Consultancy, Hospitality Management.
• To develop, manage and provide consultancy for Food & Beverage operators.

MISSION AND VISION

MISSION

To provide professional Hospitality Consultancy & Management through ongoing improvement recommendations that will financially benefit the owner, shareholders and other stake holders.

Vision

To be recognised as the leading Hospitality Management and Consultancy Company in Malaysia & South East Asia.

OUR DELIVERABLES

• Mystery Shopper
• Audit of stay experience
• Property walk through
• Hospitality Consultancy Services
• Revenue Management
• Branding
• Hotel Operations review
• CAPEX, FF&E, Contracts, Human Resources
• Hospitality Management
• Overall property management
• Food & Beverage Consultancy, Development and Management
• Audit of operating outlets (Service standards, P&L, Food cost)
• Development and implementation of new F&B concepts (Dining, Bar, Lounge)
• Overall outlet management

KEY POINTS OF REFLECTION

• Is the hotel achieving its full market potential?
• Is the property adequately maintained?
• Are costs and expenditures controlled and justified?
• Are annual budgets realistically set?
• Is the 3 years’ financial plan set?
• Is new capital investment required?
• Does the operator have your best interest in mind?
• Are there quarterly and annual audits?
• Is there a proper pricing strategy ?

THE DISCOVERY STAGE

• Conduct a strategic review of the property and location.
• Analyze the market conditions and competitor set.
• Identify and understand owner’s key objectives and concerns.
• Focus on key factors to understand the owner’s investment objectives, R.O.I.

expectations, investment horizon and risk profile.

• To review and provide a comprehensive marketing and promotion plan.
• To review and provide recommendations regarding pricing strategy.
• To conduct an initial operational service audit.
• Review the marketing, e-commerce, sales and promotion plan.

THE PLAN

• During the initial strategic review, we will have an in-depth look into the following:-
• Comprehensive physical property review
• Detailed market review and competition benchmarking
• Review of historical operational and financial performance.
• Review of 3 years historical YOY P&L.
• Review of operator contracts, agreements and compensation.
• Supplier contracts review.
• Review of key GOP influencers (pay roll, utilities, other expenses)
• Based on the above information gathered, we will derive a set of key

recommendations for change management in collaboration with the operator with the

• bjective to improve P&L, Guest satisfaction, staff needs.

PERFORMANCE MONITORING

• By strategic performance review, a detailed consultancy report will be provided and

management proposal will be submitted to the operator.

• KPI’s to achieve will be:
• To increase the property’s overall revenue and GOP.
• To reduce Cost of Sales compared to historical records.
• Provide an operational strategy and promotion plan.
• Increase Digital and Online foot print.
• Identify specific training activities for different departments. (possibly HRDF claimable)

PERFORMANCE MONITORING

• Market supply and demand updates.
• Competitive benchmarking analysis.
• Performance analysis against budget and prior years.
• Review of sales and marketing activities.
• Revenue analysis and cost control.
• Pricing strategy and (seasonal) promotional activities.
• Review of operator charges, contract compliance and compensation.
• Review of guest satisfaction surveys and key comments.
• FF&E control.
• Operational improvement reports across all departments.

PLANNING & BUDGET

• Short and long term planning includes both operational and capital budgeting which

includes:-

• 3 or 6 months forecast
• Annual Business Plan
• Budget Reviews
• CapEx planning
• Monthly financial review and 3 months future activities
• 3 months marketing and promotional plan

PROJECTS & STRATEGIC DECISIONS

• We will look into various projects and other ad-hoc issues that will emerge which will

require a managerial approach:

• Staffing and Human Resource Management and Training Need Analysis.
• Management Information Systems.
• Sustainability and energy management ( “Green”).
• Preventive maintenance.
• Property refurbishments and renovations.
• Third party contracts and agreements.
• Compliance and legal issues.
• Property licenses.

THE TEAM

We will assemble a dedicated team of hospitality professionals who will be assigned with the following experiences:-

• Credentials in hotel development and operations.
• Hands-on hotel experience both in Revenue & Operations.
• Able to understand the operator with the interest of the owner.
• Provide professional Executive feedback on operations, profitability, cash flow and return
• n investment.
• Provide evaluation on future expansion and acquisitions.

LEONARD THENG

DIRECTOR & CO-FOUNDER

• 18 Years in Hospitality
• Worked in Malaysia, United Arab Emirates and China
• Worked for Shangri-La Group and Accor Group
• Spear headed 4 Pre-openings and 1 Re-branding
• Areas of expertise are :-
• Sales & Marketing
• Revenue Management
• Reservations
• Overall Hotel Operations

MICHAEL N. VAN OMMEN

DIRECTOR & CO-FOUNDER

• 18 Years in Hospitality
• Worked in Malaysia, South Africa, Europe, China and Indonesia
• Worked for Mandarin Oriental, Hyatt and Mövenpick
• Spear headed 5 Pre-openings
• Areas of expertise are :-
• Food & Beverage
• Rooms Division
• Revenue Management
• Overall Hotel Operations

LOVE FOR STRANGERS