The BIG Picture John Pike What is Agritourism? Any business - - PowerPoint PPT Presentation

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Dec 30, 2022 276 likes •468 views

Developing Agritourism as a Marketing Tool: The BIG Picture John Pike What is Agritourism? Any business activity that brings the public to a farm/rural setting in an effort to market farm raised or produced products or the enjoyment of

SLIDE 1

Developing Agritourism as a Marketing Tool:

The BIG Picture

John Pike

SLIDE 2

What is Agritourism?

Any business activity that brings the public

to a farm/rural setting in an effort to market farm raised or produced products or the enjoyment of related outdoor activities.

Many more
Basically, a marketing tool used to bring

customers to the farm rather than taking the product to the customer

An Economic Development Tool?

SLIDE 3

Agritourism Ideas

Wineries
Bed & Breakfasts
Hunting Clubs
Farm Markets
Corn Mazes
Pumpkin farms
School tours
Festivals
Shrimp, wine &

horseradish

Heritage tours
Nature based

SLIDE 4

Differing Opinions on Opportunity

SLIDE 5

IL Agritourism Highlights

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Merging Agriculture and Tourism

“2 years ago I couldn’t Spell agritourism destination, Now I are one!

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Agriculture and Tourism

The Odd Couple of Economic Development?

SLIDE 8

How do we get everyone on the same page when we are reading from different books?

SLIDE 9

Our Tables of Content

Agriculture
A way of life
Commodity driven
Individualistic
Hard work solves

problems

Difficulty in placing a

value on assets not related to production

Tourism
An industry
Customer driven
Crowds = $$$$$
Customer service and

packaging sells

Selling the Experience

SLIDE 10

Agritourism “Ownership”

Being a blend of 2 industries leadership

varies.

Department of Ag
Bureau of Tourism
Commerce
Extension/University
Independent Association

SLIDE 11

www.agfun.com

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The Purpose of ATPI

To promote and stimulate agritourism in

rural IL through the support of existing businesses and development of new

businesses. ATPI shall provide

informational , educational and advocacy activities that foster and stimulate its purposes

SLIDE 13

ATPI Priorities

Education
Producer
Agency
Public
Networking
Collaboration

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Challenges for an Independent Organization

Funding
Leadership
Promoting producer involvement
Promoting statewide participation
More?

SLIDE 15

SLIDE 16

http://web.extension.uiuc.edu/agritourism/

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Conclusions

At the farm level agritourism is primarily

seen as a marketing tool

It is critical for involved farmers to realize

that they are in the tourism business too.

Tourism professionals should be utilized to

create maximum benefits for farms, communities, regions, etc.

Coordination is critical regardless if it is led

by state agencies, university or association

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