The BIG Picture John Pike What is Agritourism? Any business - - PowerPoint PPT Presentation

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The BIG Picture John Pike What is Agritourism? Any business - - PowerPoint PPT Presentation

Developing Agritourism as a Marketing Tool: The BIG Picture John Pike What is Agritourism? Any business activity that brings the public to a farm/rural setting in an effort to market farm raised or produced products or the enjoyment of


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Developing Agritourism as a Marketing Tool:

The BIG Picture

John Pike

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SLIDE 2

What is Agritourism?

  • Any business activity that brings the public

to a farm/rural setting in an effort to market farm raised or produced products or the enjoyment of related outdoor activities.

  • Many more
  • Basically, a marketing tool used to bring

customers to the farm rather than taking the product to the customer

  • An Economic Development Tool?
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Agritourism Ideas

  • Wineries
  • Bed & Breakfasts
  • Hunting Clubs
  • Farm Markets
  • Corn Mazes
  • Pumpkin farms
  • School tours
  • Festivals
  • Shrimp, wine &

horseradish

  • Heritage tours
  • Nature based
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Differing Opinions on Opportunity

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IL Agritourism Highlights

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Merging Agriculture and Tourism

“2 years ago I couldn’t Spell agritourism destination, Now I are one!

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Agriculture and Tourism

The Odd Couple of Economic Development?

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How do we get everyone on the same page when we are reading from different books?

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Our Tables of Content

  • Agriculture
  • A way of life
  • Commodity driven
  • Individualistic
  • Hard work solves

problems

  • Difficulty in placing a

value on assets not related to production

  • Tourism
  • An industry
  • Customer driven
  • Crowds = $$$$$
  • Customer service and

packaging sells

  • Selling the Experience
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Agritourism “Ownership”

  • Being a blend of 2 industries leadership

varies.

  • Department of Ag
  • Bureau of Tourism
  • Commerce
  • Extension/University
  • Independent Association
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SLIDE 11

www.agfun.com

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The Purpose of ATPI

  • To promote and stimulate agritourism in

rural IL through the support of existing businesses and development of new

  • businesses. ATPI shall provide

informational , educational and advocacy activities that foster and stimulate its purposes

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ATPI Priorities

  • Education
  • Producer
  • Agency
  • Public
  • Networking
  • Collaboration
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Challenges for an Independent Organization

  • Funding
  • Leadership
  • Promoting producer involvement
  • Promoting statewide participation
  • More?
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SLIDE 15
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http://web.extension.uiuc.edu/agritourism/

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Conclusions

  • At the farm level agritourism is primarily

seen as a marketing tool

  • It is critical for involved farmers to realize

that they are in the tourism business too.

  • Tourism professionals should be utilized to

create maximum benefits for farms, communities, regions, etc.

  • Coordination is critical regardless if it is led

by state agencies, university or association

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Thank You!