The Agency for the Development and Promotion of Tourism Advertising - - PowerPoint PPT Presentation

Advertising on ATOR web portals www.atorus.ru & www.ator.academy

The Agency for the Development and Promotion

• f Tourism

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ATOR (the Association of Tour Operators

• f Russia) PORTAL

\ atorus .ru – the portal of the Association of Tour Operators of Russia. Goal - the creation of a positive image of the tourism industry and information support

• f ATOR (the Association of Tour Operators of Russia)

members and partners of the Association \ Visitors of the resource are active participants of tourism market - tourism business (tour operators, travel agencies, tourism offices, hotels, insurance and airline companies), tourists and, most importantly, the mass media (Russian and foreign). \ 215 000 visitors per month \ 390 000 views per month \ 1,7 pages per visitor \ 2700 citation index – the biggest of all professional portals. \ 5-10 times each piece of news of the “ATOR Newsletter” is quoted or fully duplicated by various mass media, including radio and TV from Kaliningrad to Vladivostok, as well as foreign mass media. \ >14 000 followers in social media

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Position С1 Size: 220*90, 350*90, 700*90 from 28 000 rubles Position С2 Size: 220*90, 350*90, 700*90 from 28 000 rubles Position R1 Size 200*130/through 38 000 rubles /57 000 rubles Position C3 Size 700*90 /through 45 000 rubles /67 500 rubles First viewing area Home page First viewing area Inner page Position C3 Size 700*90 /through 45 000 rubles /67 500 rubles Positions L1 and R1 Size 200*130/through 28 000 rubles/42 000 rubles Position L2 Size 200*200/through 37 000 rubles/55 500 rubles

BANNER SPACE

Prices are for 1 month When buying 3 months or more – we offer a discount

4 \ In the header. TOP position, banner size 450*90 The price for placement on home page for 1 month is 70 000 rubles The price for through placement (on all pages of the website) for 1 month is 105 000 rubles \ Fixed padding at the bottom of the browser screen. С7 FIXED position, banner size 1250*55 The price for placement on home page for 1 month is 110 000 rubles The price for through placement (on all pages of the website) for 1 month is 165 000 rubles

EXCLUSIVE BANNER SPACE

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ARTICLE WITH ANNOUNCEMENT

\ Article is placed in one of the relevant theme sections:

• ATOR Newsletter
• Where to go on holiday
• Attention
• Interview
• News of the companies

\ The article may contain video material, picture gallery, key words - links that lead to the website or other advertiser’s resources. Upon the end of placement the article remains on the website and is indexed by search engines. \ Depending on the type of the article the announcement is placed either on the website’s homepage or on the page for tourists. \ All articles are included in daily newsletter mailing of the

• nline newspaper “ATOR Newsletter”.

\ The prices for the placement of various types of articles

• differ. Please find the commercial proposal at the end of

the article.

Title Price and description Included in newsletter mailing News of the companies Placement on the homepage in the newsfeed (1 day) and in the “News” section (unlimited time). 2000 symbols. Illustration – company’s logo 4 000 rubles/ 1 piece of news 30 000 rubles/ 10 news 1 time ATTENTION section Placement on the homepage for the time of publishing and in the “Attention” section (unlimited time). 3000 symbols. Illustrations: video, up to 12 photos. 7 000 rubles / 1 day 30 000 rubles / 5 days During the placement time An article in the newsletter «ATOR Newsletter» Article with native advertising of objects or directions that need promotion in b2c or b2b environment. Topics: interview, review, introduction to the tourist product. Placement on the main page in the Main news (with an illustration) in the" ATOR Bulletin "(1 day) and in the" news/Interview/Tourists " (indefinitely). Illustrated with

• photos. Working with a personal journalist. 8 000 characters

25 000 rubles / 1 article 1 time in the “ATOR Newsletter”

ARTICLES WITH ANNOUNCEMENT PLACEMENT PRICES

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Special issues of "ATOR Newsletter" cover different regions. resorts, routes both in Russia and abroad. The standard package could include: interview, general texts with different emphases, descriptions of routes, 3 short references on special issues (e.g cuisine, hiking, etc), 5 hyperlinks to the customer’s website (from any text – to your choice) \ The package includes promotion on the web-portal ATOR:

• One-week placement of the "Special Issue" to the main menu of the website with a

direct link to the page of the special project.

• Placing announcement of a special project in "Attention!" website section - for 1 week

(viewing all pages of the website), then constantly in the category News > Special project.

• The announcement in the daily "ATOR Newsletter". A special project is announced in

"Attention!" website section (with 5 mailings during a week on working days).

• Banner in the daily "ATOR Newsletter" mailing with direct link to the page of the special

project - for 1 month.

• Interviews and articles are additionally issued in the "ATOR Newsletter" and further,

placed in appropriate categories of the website. Example «Special MALTA» Example «Charming Dubai» The cost of the Special issue 125 000 RUB 7

Special issue of "ATOR Newsletter"

The survey is placed in the top right through part of the webpage and can be seen on all the pages of the portal www.atorus.ru The survey can be used as marketing mini-research and can be an effective tool of forming public opinion. The survey is available in two forms – one answer or several answers. Minimal survey placement time – 1 month. It is included in weekly newsletter during the whole placement time. The price of placement for 1 month is 17 000 rubles 8

THEMATIC SURVEY

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PROMO-PAGE

\ Specially created according to your designs promo page contains relevant content for publicity purposes \ The name of the page is placed in the main menu of the website \ The module of registration for the event with the subsequent transfer of all data of registered to the events

• rganizer can be embedded on the page

\ After the end of placement time the section is closed The cost of placing promotional page for 1 month is 55 000 rubles The cost of placing promotional page with registration module is 70 000 rubles \ Additional support price: motivational newsletter, \ Additional announcement on the main page, the banner, is calculated according to the price list

Additional features

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WEBINARS

\ Evident advantages:

• Allows to attract up to 150 listeners from Russia and CIS states
• 2 hours duration
• The recorded webinar is available to any registered visitor of ATOR (the Association of Tour Operators of Russia) website in “Webinar archive” section
• The organizers of the webinar are provided with the following: the data on the participants of the webinar and webinar video
• The announcement of the webinar is placed on the homepage, theme page and is included in regular newsletter “The Academy of ATOR”. The

announcement is also broadcasted on a number of specialized portals The price for 1 webinar - 8000 rubles, 3 webinars - 20 000 rubles \ Recommendation – individual delivery of the announcement of the webinar to the targeted audience (the city of millionaires) or the full database

• f subscribers of the portal atorus.ru (see more page 17)

Webinars— online seminars conducted on the website www.atorus.ru An effective and multifunctional tool for presentations for agencies and consumers. More than 2 500 webinars have been conducted on www.atorus.ru since 2011.

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ELECTRONIC CATALOGUES

\ Electronic catalogues allow to remotely introduce the product of any destination to travel agents and tourists. \ Such catalogues can be browsed, zoomed, printed, downloaded to your computer, shared via social media and sent to the client. \ According to the conducted survey: 75% of the agencies use electronic catalogues and only 25% prefer printed editions. \ Electronic catalogues are placed on the virtual shelf on the main page of the portal, on the page for tourists and in relevant theme section. \ 5 catalogues randomly selected by the system are included in each newsletter of the “ATOR Academy”. Placement price 6 000 rubles / 1 catalogue (price for placing for 3 months) 18 000 rubles / 1 catalogue ( price for placing for 12 months)

12 \ Advantages of the on-line Academy The target audience of the online Academy are professionals in tourist business. The aim

• f the project is to provide all required information for product sales. The project has no

analogues in the Russian market. \ Advantages for organizers

Оn-line Academy – NEW project!

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\ What does on-line Academy look like? Mini-website of the online Academy placed on the subdomain ator.academy with the branding of company, for example: company.ator.academy. Mini-website includes: 1. Main page with texts about conditions and benefits of the training, stages of courses, block "Bonuses for graduates“ and video 2. Training (the page, where the training begins, includes the list of sections of the training program with intermediate tests after each course) 3. Event calendar or a page with e-catalogs of hotels (optional) 4. Graduates of the course Contact with the organizers Cost of the Academy basic version 3 courses included – 250 000 rubles. Academy 6 courses included – 300 000 rubles Academy 9 courses included – 350 000 rubles

Оn-line Academy

If you have not specify your criteria for needed traing course, we can create an

• nline Academy for you on a turnkey basis

12 \ What is covered by the price?

• Creation and layot of the Academy (basic design), with content given by the

Customer The price includes advertising and PR campaign using web portal www.atorus.ru: 1. Banner* 470x90 for 1 month in regular mailing of "Vestnik ATOR" . 2. Widget of the Academy in the “on-line Academy “ for 1 year after its opening. The site traffic up to 1500 visitors per day. 3. Placement in the block "Attention" of the website ATOR* for 1 week, 4. 3 individual mailings per year to support "the Academy" 5. News coverage of the "Academy" among the subscribers (over 13,000) in – Facebook, Vkontakte, Twitter, Google+ . As a gift the customer receives the possibility of running 3 webinars that can be used in the Academy as a training material. \ In addition If your company has own online-academy, we could replace widget with link on your page in section Academy. The price of widget – 15 000 rubbles per month

Оn-line Academy

Advertising on the ator.academy

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Slider-substrate in the header of the main page A unique space provided to a maximum of three advertisers (6 second frame change). Exclusive is possible. 25 000 rubbles / per week 95 000 rubbles / per month Banner in the block «Training course» Size 370х270 px. This is fixed position, exclusive. 10 000 rubbles / per week 35 000 rubbles / per month Banner «To know more!». Size 1140х200 px. This is fixed position, exclusive. Placement will be on main page and on page “Webinars” 20 000 rubbles / per week 65 000 rubbles / per month

Placement of banners in the “ATOR Newsletter”

Branding of the issue - text-graphic block - over upper banner (illustration or logo 200*150 px, with text of 655 symbols with spaces). 11 000 rubbles/per week Banner 470*90 (under hatter of issue) 9 000 rubbles/per week Right column- Banner 240*90 5 000 rubbles/per week Left column- Banner 470*90 7 000 rubbles/per week

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“ATOR Newsletter” is published daily on weekdays. We have over 35,000 subscribers.

TYPES OF NEWSLETTER:

• «ATOR Newsletter»
• Individual, branded

Newsletter information placement options: «ATOR Newsletter» - daily newsletter mailing

• News of all types
• banners
• text and graphic blocks
• VIP announcement “Attention”

Individual newsletter mailing Text is provided by the customer The price for placing in the “ATOR Newsletter” is according to the price list. The price for individual newsletter mailing using database containing 33 000 subscribers in standard layout 1 newsletter mailing – 17 000 rubles Segmentation of newsletter mailing by cities and regions is possible. If the total number of the addresses of selected cities does not exceed 2000, the price of newsletter mailing is – 7 000 rubles 17

MOTIVATION NEWSLETTER

ADPT (The Agency for the Development and Promotion of Tourism) workshops offer:

\ High quality of organization at a low cost \ Information support of the workshops

• n the ATOR (The Association of Tour

Operators of Russia), website \ The quality of visitors of the workshops Each workshop includes: \ Conference Room rent in a hotel category not below 4* 2-3 areas for conducting the workshop are

• ffered to the customer for selection

\ Information support Not less than 3 individual newsletters, publication of texts about the workshop in the “ATOR Newsletter” and in the “Attention” section \ Designing a special page on the website

• f ATOR (The Association of Tour Operators
• f Russia), with the possibility of electronic

registration for the workshop The offer is valid for ordering not less than two workshops \ Each workshop is attended by the representative of ADPT (The Agency for the Development and Promotion of Tourism) Workshop prices: \ From 350 000 rubles in Moscow and Saint-Petersburg \ From 250 000 rubles in other cities of Russia The offer includes fully equipped conference room rent, coffee break, information support, invitation of the visitors via e-mail and phone, the designing

• f mini-catalogue with the description of

the activities of the participants of the workshop, the curator of the event from ADPT (The Agency for the Development and Promotion of Tourism) 18

WORKSHOPS – INDIVIDUAL APPROACH TO EVERY CUSTOMER

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Partners:

THANK YOU!

OUR CONTACTS

Address: 121170 Moscow, Neverovskogo street, 10, bld 3, business center CROSSWALL, office 2 E-mail: admin@atorus.ru Phone number (495) 660-07-14 E-mail: market@arpt.ru Phone number (495) 660-07-12