Teddington Theatre Club Members’ Open Meeting 22 nd September 2019
Purpose of this Open Meeting ➢ Tell you more about this year’s Strategic Review ➢ Provide results from Membership Survey ➢ Update you regarding resulting actions already under way ➢ Inform you of other planned initiatives ➢ …And how you, the Members, can help us deliver this new programme of Improvement Projects ➢ Get your views
But firstly…
Background to Strategic Review ➢ 20yr anniversary for HHT building ➢ Building & infrastructure repair & maintenance requirements ➢ Review covered: ❖ Organisational Structure, Management & Finance; ❖ Balance of use of HHT by TTC, other theatrical societies, Community & Business Hires ❖ Membership consultation via on-line survey, including ▪ Membership demographics ▪ Satisfaction with Quality of Venue, Service, Theatrical Productions & Creative Programme ▪ Value for Money ▪ Suggestions for Improvement
Key Findings from Strategic Review ➢ Develop & Implement rolling 10 yr Business Plan ➢ Simplify Membership categories ➢ Expand Marketing & Publicity functions, esp. Digital Media ➢ Consider electronic distribution of Theatre magazine ➢ Redecorate Foyer to be more welcoming/interesting ➢ Review Bar management & operation ➢ Reconsider Auditorium production run cycle start/end ➢ Formalise a coordinated programme of improvement initiatives ➢ Set up teams: New Membership, Sponsorship, Community Outreach
Member Survey - Headline data We invited 759 people – 347 were Full Members, 412 were Audience Members 475 people responded ( 65% ) Full Members (69%)/Audience(62%); 90% full completion, 10% partial; Approx. 40 people left their contact details – several were followed-up Ave. time to complete the 20 Q’s was just 7 mins
Age group Target/Gap area Our demographic challenge
Length of Membership More new blood needed Indicates loyal membership
Categories of volunteering } } Approx. half of all Members volunteer at TTC } Still big opportunity to encourage more volunteers
How do you receive Info./Publicity sources other than post Good coverage through website Less so through = OPPORTUNITY! social media
Quality rating of Performances & Creative Programme at HHT Performances 4.25/5.0 Great score! Creative Programme High proportion v. happy with creative balance . Specific ideas sent to AD
Quality of HHT venue and service All great scores Potential Improvements • Foyer area • Bar • Ticketing • Parking • Toilets
Value for Money – TTC and HHT V. high scores vindicate TTC decision not to inflate prices
Answering the Key Question on Membership Satisfaction Would you recommend HHT/TTC to family member or friend? Exceptionally high score indicates mainly happy & satisfied membership
Many other constructive suggestions More Foyer Seating WIDER Drinks in Auditorium Members are “Time Poor” Promo …and review the Wine! Videos
What Actions have we already started? 1. New 10 yr Business Plan – In place, and on annual review cycle (Joe Stockwell, Mike Elgey, John Gilbert) 2. Social Media & Publicity – New Press Officer, Christine Wayman, has instigated an expanded Social Media Plan. Increased activity on Facebook, Twitter & Instagram to promote current productions 3. Review of the Bar services – Loz Keal has agreed to lead this review; Already met with Bar Committee 4. Cleanliness – We have a new Cleaning Contractor 5. Box Office Software review – Undertaken. Advantageous to stick with Positickets…for now 6. Simplifying Membership categories – Completed. Small amendments only (no fee changes)
What new Initiatives do we wish to start? 1. Community Outreach – One of our core mandates 2. Sponsorship /Brand Awareness/Fundraising 3. Social Media teams & participation 4. Younger Members /Family participation & strengthen ties with YAT We need YOU to step forward and Volunteer to help these projects email us with your details and areas of interest at: volunteers@teddingtontheatreclub.org.uk
And now…your turn
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