Teddington Theatre Club Members Open Meeting 22 nd September 2019 - - PowerPoint PPT Presentation

Teddington Theatre Club

Members’ Open Meeting 22nd September 2019

Purpose of this Open Meeting

➢Tell you more about this year’s Strategic Review ➢Provide results from Membership Survey ➢Update you regarding resulting actions already under way ➢Inform you of other planned initiatives ➢…And how you, the Members, can help us deliver this new programme of Improvement Projects ➢Get your views

But firstly…

Background to Strategic Review

➢20yr anniversary for HHT building ➢Building & infrastructure repair & maintenance requirements ➢Review covered:

❖ Organisational Structure, Management & Finance; ❖ Balance of use of HHT by TTC, other theatrical societies, Community & Business Hires ❖ Membership consultation via on-line survey, including

▪ Membership demographics ▪ Satisfaction with Quality of Venue, Service, Theatrical Productions & Creative Programme ▪ Value for Money ▪ Suggestions for Improvement

Key Findings from Strategic Review

➢Develop & Implement rolling 10 yr Business Plan ➢Simplify Membership categories ➢Expand Marketing & Publicity functions, esp. Digital Media ➢Consider electronic distribution of Theatre magazine ➢Redecorate Foyer to be more welcoming/interesting ➢Review Bar management & operation ➢Reconsider Auditorium production run cycle start/end ➢Formalise a coordinated programme of improvement initiatives ➢Set up teams: New Membership, Sponsorship, Community Outreach

Member Survey - Headline data

475 people responded (65%) Full Members (69%)/Audience(62%); 90% full completion, 10% partial;

• Approx. 40 people left their contact

details – several were followed-up

• Ave. time to complete the

20 Q’s was just 7 mins We invited 759 people – 347 were Full Members, 412 were Audience Members

Age group

Our demographic challenge Target/Gap area

Length of Membership

Indicates loyal membership More new blood needed

Categories of volunteering

Still big

• pportunity to

encourage more volunteers

} } }

• Approx. half of

all Members volunteer at TTC

How do you receive Info./Publicity sources other than post

Good coverage through website Less so through social media

= OPPORTUNITY!

Quality rating of Performances & Creative Programme at HHT

4.25/5.0 Great score! Performances Creative Programme High proportion v. happy with creative balance. Specific ideas sent to AD

Quality of HHT venue and service

All great scores Potential Improvements

• Foyer area
• Bar
• Ticketing
• Parking
• Toilets

Value for Money – TTC and HHT

• V. high scores

vindicate TTC decision not to inflate prices

Exceptionally high score indicates mainly happy & satisfied membership

Answering the Key Question on Membership Satisfaction

Would you recommend HHT/TTC to family member or friend?

Many other constructive suggestions

Promo Videos Members are “Time Poor”

WIDER

More Foyer Seating Drinks in Auditorium …and review the Wine!

What Actions have we already started?

• 1. New 10 yr Business Plan – In place, and on annual

review cycle (Joe Stockwell, Mike Elgey, John Gilbert)

• 2. Social Media & Publicity – New Press Officer,

Christine Wayman, has instigated an expanded Social Media Plan. Increased activity on Facebook, Twitter & Instagram to promote current productions

• 3. Review of the Bar services – Loz Keal has agreed to

lead this review; Already met with Bar Committee

• 4. Cleanliness – We have a new Cleaning Contractor
• 5. Box Office Software review – Undertaken.

Advantageous to stick with Positickets…for now

• 6. Simplifying Membership categories – Completed.

Small amendments only (no fee changes)

What new Initiatives do we wish to start?

• 1. Community Outreach – One of our core mandates
• 2. Sponsorship/Brand Awareness/Fundraising
• 3. Social Media teams & participation
• 4. Younger Members/Family participation & strengthen ties with YAT

We need YOU to step forward and Volunteer to help these projects email us with your details and areas of interest at: volunteers@teddingtontheatreclub.org.uk

And now…your turn