TECHNOLOGY OVERLOAD? A Simple Approach to Help You Make Faster - - PowerPoint PPT Presentation

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TECHNOLOGY OVERLOAD? A Simple Approach to Help You Make Faster - - PowerPoint PPT Presentation

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TECHNOLOGY OVERLOAD? A Simple Approach to Help You Make Faster Software Decisions YOU ARE HERE YOU ARE HERE YOU ARE HERE . I ! - ...... - YOU ARE HERE ~ YOU HAVE IDEAS -- I I I i I ' I I I I I I I

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TECHNOLOGY OVERLOAD?

A Simple Approach to Help You Make Faster Software Decisions

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YOU ARE HERE

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YOU ARE HERE

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I !

.

  • ...... -
  • YOU ARE HERE
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YOU ARE HERE

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  • ~

·--

I

■

■ i

■ '

I I

I

I I I I I I

I I

I

I I

I

I

@

I

I

I I I

  • --·
  • YOU HAVE IDEAS
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CONE OF UNCERTAINTY

Risk Knowledge / Progress Through Project Investment Analysis Implementation

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STEP 1: DESCRIBE YOUR IDEA

Put it in words.

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STEP 2: GUIDING PRINCIPLES

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GUIDING PRINCIPLES: EXAMPLE

Our Project

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GUIDING PRINCIPLES: EXAMPLE

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. .

.

..

  • ...

... ....

..... .. ...

·

  • ..
l I

. ,

GUIDING PRINCIPLES: EXAMPLE

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GUIDING PRINCIPLES: EXAMPLE

Photo by Leo Reynolds on Foter.com / CC BY-NC-SA

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STEPS 3-5: GATHER INFORMATION

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UX VENN DIAGRAM

Business Technology Users

Is it viable? Do users want it? Is it feasible?

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UX VENN DIAGRAM

Business Technology Users

Is it viable? Do users want it? Is it feasible?

Sweet Spot

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UX VENN DIAGRAM

Business Technology Users

Not Feasible Not Desirable Not Profitable

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STEP 3: UNDERSTAND THE BUSINESS

ROI & ROPE

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CONSIDER THE BIG PICTURE

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BUT WAIT…

  • What if my idea doesn’t align?
  • You failed fast! Great job!
  • Now move on to a new idea.
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STEP 4: UNDERSTAND THE USERS

Photo by kevin dooley on Foter.com / CC BY Photo by Edward Mitchell on Foter.com / CC BY-NC-ND

B

Photo by beast (hideous) on Foter.com / CC BY

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THINGS TO CONSIDER:

Do they want a different solution? What will the impact be to their daily activities? Why hasn’t something already been done?

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THE USERS: AN EXAMPLE

Rep Rep Ba Back ck O Office ce

Student Bookkeeper

Coach

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roducts

&Services

1111111.

· ­

co

Gain creators Pain Rellevers customer

Job(s)

✓-..,_

  • THE VALUE PROPOSITION CANVAS
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JOBS/PAINS/GAINS

EXAMPLE: Coach Jobs bs Pa Pains s

  • Check on
  • They really just

fundraiser like to coach a progress sport – not

  • Collect money

fundraise after the

  • When kids lose

fundraiser is their order form closed

Ga Gains s

  • When they can

buy new equipment

  • They love to

“win”

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STEP 5: REVIEW CURRENT SOFTWARE

  • Other tools running the business?
  • Gaps in the current software ecosystem?
  • Current “creative solutions”?
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TECH: HIGH-LEVEL OPTIONS

Buy

  • Software-as-a-

Service (SaaS) / Off-the-shelf

  • ptions
  • Don’t be afraid to

ask for enhancements

  • “Build Your Own

Apps” apps Buy + Extend

  • Get part of the

way there and then add on what you don’t get out of the box

  • Integrating

systems

  • Do appropriate

tech analysis Build

  • Custom
  • Great for:
  • Differentiation
  • Unique

processes

  • You are in control
  • The possibilities

are truly endless

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TEST YOUR RISKIEST ASSUMPTIONS

High-Risk Start here! Certain Uncertain Low-Risk

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EVALUATING SOFTWARE

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ANALYSIS PARALYSIS

Is re real. l.

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hiefmartec.com Marketing Technology Landscape ("Martech 5000")

April 2019

ANALYSIS PARALYSIS

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Marketing Technology landscape

2012 2015 2016

  • 350
  • s,ooo
  • 6,

2017 2019

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""""

k,,

;; _

_

­

'

  • '

, ._ ...

  • ; -.

ANALYSIS PARALYSIS

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STEP 6: DETERMINE REQUIREMENTS

Know your Mus ust H Haves es vs Nice t e to

  • Haves

es. .

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STEP 7: NARROW IT DOWN

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STEP 8: TEST

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YOU SELECTED SOFTWARE – NOW IT’S TIME TO ROLL IT OUT!

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STEP 9: ROLL OUT

Photo by gdsteam on Foter.com / CC BY

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A FEW MORE NOTES

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ADOPTION PLAN

Top 3

  • p 3 Thi

Thing ngs s to

  • Keep

eep in n Mind nd

  • 1. Time
  • 2. Backlog
  • 3. Focus
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SOFTWARE LIFECYCLE

  • Annual Performance Reviews
  • Growth Plans
  • Business Continuity Plan
  • Retirement Plan
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RESOURCES

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RESOURCES

Supporting resources: www.FarReachInc.com/entrefest

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QUESTIONS?

Kelly Kimmich kelly@farreachinc.com Far Reach info@farreachinc.com