TDOT SAFETY CAMPAIGN TransComm Skills Contest 1a: Excel Award - - PowerPoint PPT Presentation
TDOT SAFETY CAMPAIGN TransComm Skills Contest 1a: Excel Award without Consultant Situation Situation In 2016, three TDOT workers were struck and killed by distracted drivers. The deaths marked a total of 112 TDOT workers killed in the
Part of our message was to communicate all the different ways our workers help Tennesseans and to demonstrate how dangerous their jobs can be.
TDOT’s worker memorial. A reminder of how many lives were lost while on the job.
▪ Traditional (email, website, news releases) ▪ Social Media (Facebook, Twitter, YouTube, Instagram) ▪ Departmental (message boards, vehicles,workers)
▪ Training ▪ Promotional materials
As a quick way to get the public involved, we created the Work With Us pledge. Hats, stickers, car decals, and hard hat stickers were used to promote the campaign. Work With Us Website
Videos were posted to social media prior to the campaign launch event to generate interest.
On Monday, TDOT launched the video “What else can I say?” in which the daughter of one of our workers killed in 2016 urges motorists to pay attention on the road while driving.
31,426 views 88,499 people reached
We continued teasing our campaign on Tuesday with the video “More than a number”.
5,096 views 16,528 people reached
On Wednesday, April 5, 2017, TDOT officially launched the “Work withUs” safety campaign.
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Campaign Launch Event Public Service Announcement
TDOT Workers
▪ 521 key field staff
▪ 2,000caps ▪ 3,500 hard hat stickers ▪ 5,000 vehicledecals ▪ 800 vehiclemagnets
Mixed Media
▪ 586 broadcast/print/
communitycontacts
▪ What Else Can I Say? ▪ More than a Number ▪ Work with Us PSA ▪ Safety Measures
▪ 177 boardsstatewide ▪ Messages displayed 9a –
3p (6 hours)
Social Media
▪ 46 posts
▪ 12 tweets
▪ 8 videos
▪ 7 posts
Media outlets who covered the campaign:
News talent in each of the state’s four major markets wore orange in support of Work Zone Awareness Week & in anticipation of the launch of the “Work with Us” campaign that same day. News outlets across the state promoted the event, and then reported on the campaign in the days and weeks that followed. The official launch of the safety campaign. The news release was widely distributed via email, and then downloaded 169 times.
▪ Reach: 269,684 ▪ Impressions: 51,651 ▪ Video Views: 80,973 ▪ Media Views: 6,263 ▪ Shares: 5,896
Numbers compiled from Facebook, Twitter, YouTube, and Instagram analytics.