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P A C K A G E D S U M M I T 2 0 1 8
SUSTAINABLE PACKAGING:
CHALLENGES AND OPPORTUNITIES
B Y J U L I E N B A R R E A U
SUSTAINABLE PACKAGING: CHALLENGES AND OPPORTUNITIES B Y J U L I E - - PowerPoint PPT Presentation
SUSTAINABLE PACKAGING: CHALLENGES AND OPPORTUNITIES B Y J U L I E - - PowerPoint PPT Presentation
SUSTAINABLE PACKAGING: CHALLENGES AND OPPORTUNITIES B Y J U L I E N B A R R E A U P A C K A G E D S U M M I T 2 0 1 8 1 WHERE WE ARE S U S T A I N A B L E P A C K A G I N G 2 B A C K G R O U N D A N D V I S I O N + ENVIRONMENTAL
SLIDE 2 S U S T A I N A B L E P A C K A G I N G
SLIDE 3 S U S T A I N A B L E P A C K A G I N G
+ ENVIRONMENTAL IMPACTS + CURRENT MEDIA HEADLINES + RECYCLING ISSUES + LEGISLATION + BRAND COMMITMENTS
B A C K G R O U N D A N D V I S I O N
3 SLIDE 4 S U S T A I N A B L E P A C K A G I N G
+ NAKED PRODUCTS + PLASTIC FREE PACKAGING + 100% PCR MATERIAL + MONO PLASTICS + CLOSED LOOP RECYCLING
B A C K G R O U N D A N D V I S I O N
4 SLIDE 5 S U S T A I N A B L E P A C K A G I N G
BEYOND GREENWASHING & IMPROVING PACKAGING LIFE-CYCLE
5 SLIDE 6 S U S T A I N A B L E P A C K A G I N G
TWO TYPES OF GREENWASHING:
+ ONE CAN BE REDUCED + LACK OF KNOWLEDGE + WRONG INFO + ONE NEEDS TO BE FOUGHT + INTENTIONAL + LIES
B A C K G R O U N D A N D V I S I O N
S U S T A I N A B L E P A C K A G I N G 6 SLIDE 7 S U S T A I N A B L E P A C K A G I N G
GET AN OVERVIEW OF THE LIFE CYCLE
- EACH STEP NEEDS TO BE
CONSIDERED EQUALLY
C U R R E N T S I T U A T I O N
7 SLIDE 8 S U S T A I N A B L E P A C K A G I N G
BIO-BASE MATERIAL
- EXAMPLE
E X A M P L E
USUALLY INCLUDE:
- PESTICIDES
- FERTILISERS
- GMO
- PETROL
NEEDS INTERCONTINENTAL SHIPMENT + LIMITED RECYCLING POSSIBILITIES + GENERATE CONTAMINATION TO THE OTHER PLASTICS + LOW AVAILABILITY OF INDUSTRIAL DIGESTERS
8 SLIDE 9 S U S T A I N A B L E P A C K A G I N G
EVALUATING BLOCKERS: + COST + PERFORMANCE + AVAILABILITY
9 SLIDE 10 S U S T A I N A B L E P A C K A G I N G
+ REDUCING TRANSPORT
+ SOURCING LOCALLY + WORKING WITH HUBS
+ MARKETING AND TAX BENEFITS + + QUANTIFYING MARKETING IMPACT
+ + REDUCINGTHE ECO-TAX RATE
+ SIMPLIFYING THE PACKAGING ITSELF + + REDUCING COMPONENT NUMBERS
+ CHECKING IF NOT OVER-SPECIFIED
C O S T
10 SLIDE 11 S U S T A I N A B L E P A C K A G I N G
+ THE PERFORMANCE REQUIRED + + PROTECTION
+ MACHINABILITY + LOGISTICS + MERCHANDISING
+ WELL-BALANCED PACKAGING
+ PRODUCT ENVIRONMENTAL IMPACT + PRODUCT INTERACTIONS TO BE DEFINED
P E R F O R M A N C E
11 SLIDE 12 S U S T A I N A B L E P A C K A G I N G
+ TEAM WITH MANUFACTURERS + + MATERIAL
+ PACKAGING
+ MONITOR THE WASTE STREAM + PACKAGING + ORGANIC + SUPPORT THE RESEARCH
+ UNIVERSITIES + LABORATORIES
A V A I L A B I L I T Y
S U S T A I N A B L E P A C K A G I N G 12 12 SLIDE 13 S U S T A I N A B L E P A C K A G I N G
EMERGING ALTERNATIVES
13 SLIDE 14 S U S T A I N A B L E P A C K A G I N G
+ BRINGING BACK FORGOTTEN MATERIALS + RE-USING DISPOSED MATERIAL + RE-THINKING THE CONCEPT OF PACKAGING + IMPROVING THE SUPPLY CHAIN + INCLUDING THE LCA LCA
B A C K G R O U N D A N D V I S I O N
S U S T A I N A B L E P A C K A G I N G 14 SLIDE 15 S U S T A I N A B L E P A C K A G I N G
EXAMPLE:
BATH OIL BOXES
15 SLIDE 16 S U S T A I N A B L E P A C K A G I N G
+ CREATING A PICK & MIX EXPERIENCE + RESILIENT TO THE PRODUCT + PROVIDING GOOD PROTECTION + MATCHING OUR CORE VALUES
B A C K G R O U N D A N D V I S I O N
S U S T A I N A B L E P A C K A G I N G 16 SLIDE 17 S U S T A I N A B L E P A C K A G I N G
+ FIRST PACKAGING PRODUCED FROM 100% PCR COFFEE CUPS + ZERO WASTE TO LANDFILL MANUFACTURING PROCESS + ALL WATER USED IN MANUFACTURE IS CLEANED AND RETURNED + 100% COMPOSTABLE AND RECYCLABLE
B A C K G R O U N D A N D V I S I O N
17 SLIDE 18 M E D I A S T U D I O 18
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P A C K A G E D S U M M I T 2 0 1 8