Supporting the Cumbria Hospitality Industry Higher Level Skills - - PowerPoint PPT Presentation

Supporting the Cumbria Hospitality Industry

Higher Level Skills Solutions

Responding to business needs

• Difficulty in recruiting and retaining

supervisors and middle managers across the sector

• Enhanced skills and qualifications will

help retain staff and improve productivity

• Improve industry reputation through better

career prospects

Chartered Manager Degree Apprenticeship

BA (Hons) Management & Leadership Accredited by the Chartered Management Institute (CMI)

Apprentice Scenario A

• Has experience within the industry developed

since leaving college

• Been with the hotel for three years.
• He is early 20s with no university qualification.
• Keen to retain him as a valuable employee.
• The learning assessment suggest he is capable
• f completing the degree programme and a

successful application is made.

• The employer creates a trainee management

role to offer the apprentice progression in the business on completion.

Apprentice Scenario B

• The hotel is keen to recruit a next generation of

managers

• They create a new role of Trainee Manager.
• Widely advertised and Apprentice B has been

successfully recruited.

• She was considering University but values staying

in Cumbria and learning while she works.

• Through the programme she has no fees to pay.
• Spends a month getting to know the business

before stepping onto the programme in September.

• She completes the programme and becomes a

Duty Manager.

Year One:

• Business Operations
• Business Finance
• Data and Analysis
• Managing Self

Year Two:

• Dynamic Business Contexts
• Business Case Development
• Customer Service &

Relationships

• Information Management
• Managing Others

Year Three:

• Operational Strategy
• Project Management
• Strategic Marketing
• Managing Innovation
• Leadership

Ongoing:

• Support to evidence their work-

based learning.

• The University, employer and

employee meets every 10 weeks to review progress.

The Programme

Data & Analysis Module (Year 1)

Aim – develop knowledge and skills in collecting and analysing data and communicating the results effectively to varied audiences

• Consumer, market and product information
• Market segmentation
• Market research and data analysis techniques
• How to target relevant markets and customers
• Analysis of opportunities and ways to market
• Clearly present info and data
• Communicating with varied audience

Module Example

Business Case Development Module (Year 2)

Aim – The aim of this module is to enable you to develop the skills necessary to construct a robust business case that is resilient in the face

• f the dynamic and challenging business environment.
• Decision marking tools, NPV, Payback period etc.
• Non-financial factors
• Understanding Risk
• Risk benefit analysis
• Options appraisal
• Understanding business context
• Presentation of business case
• Persuasive techniques

Module Example

Adding Value

• Help you create trainee job rolls, provide

information and key facts

• Will promote on our website and push jobs through
• ur social media channels to young people
• Alert sixth form and colleges to opportunities
• Support from Cumbria Tourism to promote
• pportunities.

Meeting the needs of the Visitor Economy

With feedback from the sector we have set our a framework for the Visitor Economy.

• Compressed campus time – 24 days September-March
• 23 days of off-the-job time to study, directly relevant to the

apprenticeship standard (the course) and could include:

• Shadowing, mentoring, external meetings, trade shows, professional

networking.

• Learning support and time spent writing assignments
• Delivery will be focused on real-world examples from the

industry, contextualized for local SMEs, and include industry-relevant guest lectures.

Examples of Learning

Trainee Hotel Manager

In winter the learner will do 1 day on campus = 20% FTE, in addition they may also:

• Attend a Tourism Network Meeting for 2 hours one day

representing the hotel (linked to personal development module)

• Join your marketing agency for a 2 hour meeting to look at

next year’s wedding brochure (linked to marketing module). These two additional activities in one week equate to a half day

• ff-the-job evidenced learning (approx. 10% FTE). This would off-

set the need for intensive learning in summer.

Examples of Learning

Trainee Hotel Manager

In summer the learner will have no campus day, but may be:

• Allocated 2 hours a week to updating their portfolio and

evidencing learning

• Invited to prepare and facilitate the weekly team briefing – 2

hours effort (developing self) These two activities in one week equate to a half day off-the-job evidenced learning (approx. 10% FTE). It doesn’t have to be complex – just evidenced

The Process – Existing Staff

Register Interest Individual Learning Assessment Pre- Application advice Application Workshop Application Accepted

Create New Role

Key Facts

• Three year degree
• Exit with CMI status
• Delivered from Ambleside campus on Thursday
• Employer needs to commit to 20% FTE to learning.
• Assessment typically includes a mix of assignments, reports and

practical work – brought together in a portfolio of evidence.

• Minimum Maths and English Grade C
• Suitable for new appointments or existing employees.
• Must demonstrate the skills need to be eligible for funding.
• Funded by your levy – or £2,200 fee for SMEs (Gov. pays the rest).

Student Experience

• Get access to campus facilities
• Are full university student, even as apprentice
• Full online resources & on campus learning space
• Graduation at the end

Questions