Update and Plans Tourism in Cumbria October 2015 Ian Stephens - - PowerPoint PPT Presentation

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Aug 18, 2023 48 likes •199 views

Update and Plans Tourism in Cumbria October 2015 Ian Stephens Managing Director Cumbria Tourism A strong 2015 to date. Not great weather but Good occupancy, especially strong s/c and camping sector Overseas visitor growth

SLIDE 1

Update and Plans Tourism in Cumbria

October 2015

Ian Stephens Managing Director Cumbria Tourism

SLIDE 2

A strong 2015 to date….

Not great weather but…
Good occupancy, especially strong s/c and

camping sector

Overseas visitor growth
Consumer confidence?
Value for money
Customer service

SLIDE 3

2015 Visitor Survey

Visitor origin
Socio-demographics
Ethnicity/disability
Family/group composition
Visitor type
Visit purpose
Decision-making process

including timing of decision and information sources used

Motivations/reasons for

visit

Previous visits
Expenditure
Transport
Visitor satisfaction
Future visits
Activities undertaken

SLIDE 4

Recap…

AGM at Rheged in June
James Berresford, VisitEngland
2014/15 Successes and Highlights
Joe Lavery, British Cycling

SLIDE 5

Government Policy

The five areas of focus… 1.A better co-ordinated sector 2.Skills and jobs 3.Common sense regulation 4.Transport 5.An improved welcome

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Implications

Challenge Funds (Northern)
National balance
International competition
Phase 2 of savings
Fewer, stronger destinations

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Support for the visitor economy

Current call closes on the 27th November
Also local activity and opportunities via…

– Kendal BID and Kendal Futures – Cockermouth – Penrith BID – Morecambe Bay Tourism – Carlisle Ambassadors etc…

SLIDE 8

RDPE in Cumbria 2014-20

LEADER Growth Programme Size of Cumbria Programme Circa £4m £9.2m Capital/Revenue Mostly capital grants Capital/revenue mix Size of grants £2,500 - £35,000 Minimum grant £35,000 Intervention rates 40% - 80% 40% - 100% Apply to CFD/SBE Local Action Groups

Govt. Office/DEFRA via

www.gov.uk Call for applications Autumn 2015? End August 2015/2016 Decision timescales 3-6 months 9-12 months Decision making body CFD/SBE LAGs DEFRA/Cumbria LEP Advice from LAGs and Rural Growth Network DEFRA/Rural Growth Network

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2016 – business as usual

CT marketing

– Digital – Print (HG, TVAL, F&D and See More) – PR – Content for VE/VB

Northern England – Overseas
pportunities, Welcome China & Germany

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New for 2016

Beatrix Potter’s 150th Anniversary (more

anniversaries than …

Year of the Garden - Capability Brown

Tercentenary

The 400th Anniversary of Shakespeare’s

death

NTGF, Hadrian’s Wall Connect, CCF

and….

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Lake District World Heritage Site

PR and promotional activity led by LDNP
www/lakesworldheritage.co.uk/toolkit/
Events such as Kendal and Keswick

Mountain Festivals

Social media activity #lakedistrictbid
Partner activities: festivals and meetings
Video for shared use on dedicated You Tube

channel

Printed leaflet with ‘10 reasons’

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Claife Viewing Station

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Reminder

CT’s photography services – always a good way to

refresh your website – good value for money

MyCumbria – get your card and enjoy winter offers
Always need accommodation and attractions to host

journalists – good way to get some free publicity

Events – let us know what your plans are or any

newsworthy stories e.g. celebrity visits and any selfies you’ve got with famous people

Awards – let us if you’ve won any awards, just last week

e.g. Keswick – most dog friendly town, and Theatre by the Lake winning the NW heat of the Best Theatre Awards