SUPERMERCADOS PERÚ Economic and political context
02 Perú at a glance + 3.9% + 4.0% Peruvian economy will grow 2.2% in 2017, improving GDP 2018 GDP 2019 +2.3% its performance in the upcoming years. Government has contemplated an economic GDP 13,600 Public Investment reactivation plan focused on the increase of Public 1H 2017 approved for 2018 Investment . MM USD The Central Reserve Bank of Peru has trimmed its 3.5% 3.2% Benchmark benchmark interest rate to encourage consumption interest rate Sep17 and investment. Inflation Private investment forecasts suggest it will return to 0.8% Private Investment August 2017 Climate phenomena: FCAST 4Q 2017 positive figures from 3Q 2017. Coastal ‘El Niño’. Political noise: 71 Business confidence indicator, over the 12-month Odebrecht case. Macroeconomic 1.3 pts Expectations economy, is at its highest. points Central Bank Aug17 Country Risk Consumer confidence indicator remains in the 47 pessimistic side for the sixth consecutive month so Lowest in the points region far in 2017. Source: BCRP, BBVA, JP Morgan, MEF 3
Strategic Goals 2017 1 2 Become leaders in Leading Corporate Global Trends Omnichannel Social Responsability experience brand 4 3 5 6 Favorite supermarket Become one of the based on consumer Market Share Metro Mutiformat Customer best workplaces in responses/ Improve Leadership Strategy the retail industry shopper experience 7 Focus on profitability Profitability through a more efficient operation 4
01 GLOBAL TRENDS Omnichannel
01 E-commerce Leader at Perú Consistency at all points of contact • 60.9% Share • +80% participation in WONG vs 2016 • The best NPS of the market (Mar17 Arellano Marketing) 1st and only Supermarket … • With 100% Coverage - Lima Metropolitana • With solution of purchase and couponing – Mobile App • With Kiosks & “Wong al Auto” Closer to the customer • Supermarket with more C&C points • Georeferenced • Customized Content
01 E-Commerce Improvements Metro.pe Wong App Kiosk assisted sales “Wong al Auto”
02 GLOBAL TRENDS Corporate Social Responsability
02 RSE Employees Environment Sustainability Report 2016 Community Suppliers Consumers 9
03 CUSTOMER Favorite Supermarket
03 Customer BONUS card - % Share Identified Average Sales Cusotmers Transactions Ticket Loyalty Program +22% +8% +12% -3% Identified Average Customers Sales Transactions Ticket +20% +12% +3% -8% (*) Data from the Last Quarter 11
03 Loyalty Program Relaunch Bonus Program incorporating new features and benefits: • Electronic Purse (Mastercard) • Mobile App 1.6 Bn • 2.2 Bn Identified Customers 601k • Program allows actions aimed at Top Customers: 12
03 Couponing KIOSCO APP PISO DE VENTA • With a reach of up to 85% of Customers and increasing rate of redemption • BIG DATA Project: unification of database, customer leakage & pricing model, social mining, 360 customer analysis and machine learning 13
03 Becoming the Favorite supermarket o Improving our Product Proposal 59 product development projects under our own brands during 2017 Succesful launch of 32 projects 1H 17 Going towards 20% of Market Share (3Q 16%, +4ptos vs 1Q 2016) Standardizing brands throughout the 5 Cencosud countries o Supply Chain Outsourcing 100% nonfood logistics with DINET operator Automatic Replenishment: 70% Food Grocery Suppliers. Goal 100% Oct17 Implementation FMG Audit Availability levels: 97% 14
04 CUSTOMER Market Share Leadership
04 Store Expansions & Renovations Stores built to the highest standards and latest worldwide supermarket design trends Larger, more comfortable and more tech-savvy stores Important Project Bank: 8 new supermarkets and 12 renovations Wong Asia Wong La Planicie Wong San Miguel 16
05 CUSTOMER Multiformat Strategy
05 Multiformat - Stages S T S A I N M Be at the D DIFFERENT P A Shopping L Missions R I D F I Y Z E 18
05 Express Corner Implementation Metro Plaza Lima Norte: March 2017 On going +5 stores Implementation Wong San Miguel: July 2017 On going +3 stores 19
06 CUSTOMER Become one of the best workplaces in the retail industry
06 #YoVoyPorLaFelicidad (#IGoForHappiness) Courses E-learning 10519 1st Place Ethics & Integrity2017 29 128 112 nominees initiatives awarded 1st Place - Retail 9783 participants 68% (2012) 80% (2016) Inclusion More than 15 thousand Beneficiaries Program (collaborators and relatives) 21
07 “PROFITABILITY” Focus on profitability through a more efficient operation
07 Cost Efficiency Project 4 Consultants GEC 10 average trips 9 committees with 22 weeks 1 CFO + 1 CdG per consultant management S/. 650 MM in Restructuring of 7 >50 analyzed + de 200 specific expenses analyzed areas accounts expenses 23
07 Self Service Culture Self Scanning • Implemented at 11 Metro stores • 7% Sales Share • 15% Transactions Share Self Checkout • Implemented at 1 Wong • 8% Sales Share • 12% Transactions Share. 24
07 Tikray • Transformational Program: transversal to the Transactional whole organization of Supermarkets Peru • The total investment is US$ 30 MM POS • 1st stage in progress: Implementation of new ERP system SAP 6.07 Hana, executed by IBM company Business Intelligence 25
Recommend
More recommend
