sub|line nate lohn, chris sackes, hailey spelman Motivations : - - PowerPoint PPT Presentation

sub|line

nate lohn, chris sackes, hailey spelman

Motivations : Generative study

Low Level Goals I am trying to gauge group opinion I want to know who is actually coming I am trying to plan an event I want to find out what I need to do I just want to show up (follow plans) “Sometimes you know who is going to show up, sometimes you don’t. It’s pretty last minute”

Interview Data User Needs App Features

leadership & direction dialogue & updates Subgroup Creation Leadership through Posting Posts + Commenting

Motivations : Generative study

Medium Level Goals I am trying to stay focused I want people to respond quickly I want to generate an idea I want to stick to the norm I want to have a routine “If no one responds or I’m in a hurry I’ll just call. You get a quicker response if you call”

Interview Data User Needs App Features

established routine & roles idea generation Organizers posts, Helpers upvote, etc. Lines → idea generation within subtopics Upvotes prioritize posts focus & engagement

Motivations : Generative study

High Level Goals I want to keep my group informed I’m trying to get as many people to come as possible I am trying to engage a group by eliciting responses “I would send out a when2meet and find out what available areas times

• exist. If that didn’t work, I’d send a

few reminders on the groupme, and we’d see how they went.”

Interview Data User Needs App Features

group flexibility shared information Easy engagement with upvoting Streamlined information by subtopic → filtering promoting reading/responding Force a response [theoretical feature] responsiveness

sub|line Demo

Field Study

I. Key Features II. Qualitative Findings III. Quantitative Findings

• nboarding

Create Group

New Line

New Post

Comment

Quantitative Findings

In order to understand how users actually interacted with our app, we logged the following things: 1. Amount of posts per user 2. Line creation per user 3. Upvotes by user/total number of posts 4. Upvote : comment ratio 5. Post : comment ratio

Overall System Usage

Many users used the app for all 6 days However, many stopped using it after the second day and beyond # of posts per day was highest on the first day when users were exploring the app, while the median number of posts per day was 3

PoSt & Line Creation

Most users posted about 8 times or less overall Users 2, 5, 7, & 11 are the Organizers

Upvotes [ Within the Red Social Group ]

When users were using the app, they upvoted around half

• f all new posts

→ upvoting may be the main source of interaction for users

• n our app

We wanted upvoting to have the lowers barrier of entry for our users, and that seems to have been the case

Comment : Upvote Ratio

As a whole, users upvote more than they comment For users that did experience ratios that were greater than 1, they tended to have high ratios for all of the days that they were active

Post : Comment Ratio

The fluctuation around a ratio of 1 was most likely due to the nature of commenting:

• a user’s commenting habits may

fluctuate based on the content being posted each day

• a single post has the capability
• f eliciting multiple comments

from a user

• without a prompt, commenting

takes more of and activation energy than an upvote

Qualitative findings

Interviews & Diary Logging

Interview Data

For our initial interview, we wanted to grasp how our users currently communicate within their groups. We also wanted to find out what the users’ current messaging apps were lacking or could improve upon.

First Major Theme

Currently, messaging apps provide limited conversation filtering, poor methods of surveying a group, and have little to no user loyalty (except for texting). Sub|line should match their functionality and go further to provide better surveying capability, conversation funnelling into subtopics, and strike an even balance between social and work group messaging.

Diary Logging Data

In their daily lives, our app can help users: Decide Plan Share Ask Post a Poll Upvote Troll

Sub|line can be used to decide, plan, share, ask, post a poll, upvote, and troll

Second Major Theme

Third Major Theme

While sub|line promotes exploring and usage with the separation of topics into “Lines” and the upvoting system, it is limited in its capacity to sustain conversations because of its lack of notifications.

Design Directions

I. Notifications to facilitate conversation II. Lines as a nested element of a hierarchy III. Displaying comments in a fashion productive for conversation IV. Sorting by time & pinning important posts